Tag "alkoholmentes sör"
Sales Of Non-Alcoholic Beer ‘Skyrocket’ At Norway’s KIWI
An initiative by Norwegian retailer KIWI to reduce the price of non-alcoholic beer by 20%, to encourage healthier consumption over the Christmas holidays, has resulted in a surge in sales,...
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Diageo gives Guinness 0.0 a €30m boost
Drinks giant Diageo has declared its commitment to almost double the St. James’s Gate site’s production of Guinness 0.0 to 176 million pints per year. The Guinness owner has announced...
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Balaton beers
The Zamárdi Nyitva! Entrepreneurs Association commissioned the Balatonföldvár-based brewery Helka with creating its first-ever lager, called Nyitva. The new craft beer is available on tap and in can format, and it...
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Non-alcoholic beer is increasingly popular in Germany
Non-alcoholic beer has been growing in popularity in Germany. In 2023, around 556 million litres worth around 548 million euros were produced in the country. According to the Federal Statistical...
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Borsodi Friss 0,0% Mangó-passion fruit
0.0% alcohol, 100% refreshment – this is Borsodi Friss, a mixture of light lager beer and refreshing juice, with ingredients from natural sources only! What is more, our new mango...
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Europe non-alcoholic market could grow to €15.4bn
The Europe non-alcoholic wine and beer market size reached €8.6bn in 2023 as consumers continued to buy into the category. According to research by The International Market Analysis Research and...
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Corona owner become first Olympics beer sponsors
Corona owner AB InBev has become the first official beer partners of the Olympics Corona Cero, the non-alcoholic iteration of the global beer brand, has become a sponsor of the...
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Már Japánban is kapható a Heineken 0.0
Október közepétől már Japánban is megtalálható az üzletek polcain a Heineken 0.0. Ezzel 2017-es bevezetése óta immár a világ 110 piacára jutott el. A Heineken 0.0 bővíti a fogyasztási alkalmak...
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Full-bodied and alcohol-free: Staropramen 0.0% arrives
This year, dry November starts with a surprise, as Borsodi Sörgyár makes the alcohol-free Staropramen 0.0% beer available on a limited basis. Like the other members of the portfolio, Staropramen...
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Brewer AB InBev Signals New Focus On Michelob Ultra Amid Light Beer Rivalry
Anheuser-Busch InBev has elevated its low calorie lager Michelob Ultra to the status of ‘global brand’, according to an investor presentation held on Tuesday, positioning it to better compete with...
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Netflix teams up with Athletic on ‘The Witcher’ brew
US non-alcoholic brewer Athletic has partnered with streaming giant Netflix on a limited edition beer for fantasy drama, ‘The Witcher’. The brew, dubbed Geralt’s Gold after the main character in...
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Proposed tax hike threatens success of alcohol-free beer in Thailand
A proposed tax hike on alcohol-free beer in Thailand could “clip the wings” of this niche category “even before it takes off”, analytics and consulting firm GlobalData has said. Several...
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Hold my beer! – the beer market accepts the challenge
Domestic sales of the five biggest breweries in Hungary were 3% higher in 2022 than in the previous year. More than 6 million hectolitres of beer were sold. Production costs...
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Pécsi Sörfózde Zrt starts developing a new alcohol-free product linw
As part of a research and development program of more than 800 million forints, Pécsi Sörfőzde Zrt. is starting complex technological development in order to create a new product line,...
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Molson Coors introduces Staropramen 0.0
Molson Coors is set to launch Staropramen 0.0, a new alcohol-free lager that has taken the brewing team more than two years to perfect. With more beer drinkers worldwide reaching...
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Tesco sees demand for no and low alcohol beer soar by almost 40%
Demand for no and low alcohol beer has risen by nearly 40% at Tesco in the last two years. The news comes as the leading retailer has introduced dedicated brands...
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One in five opting for non-alcoholic beers as drink of choice, Budweiser research finds
One in five (21%) of people would opt for non-alcoholic beer as their drink of choice at a social event, new research has found. According to a report from the...
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Asahi to launch alcohol-free Super Dry 0.0% beer
Asahi is launching an alcohol-free version of its Super Dry beer. Super Dry 0.0% is billed as having the same “signature crisp, refreshing, super dry taste” of the original drink....
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German Non-Alcoholic Beer Production Sees 74% Growth Over Decade
Non-alcoholic beer production in Germany has increased by 74.1% in the past ten years, according to the latest data from the Federal Statistical Office (Destatis). The production volume was 236...
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Association of Hungarian Brewers: Past, present and future
A roundtable discussion and a standing reception – this is how the Association of Hungarian Brewers (MSSZ) celebrated its 30th anniversary. Borsodi Brewery Kft., Dreher Breweries Zrt., Heineken Hungária Breweries...
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Alcohol-free products from the craft brewery
This January MONYO, one of Hungary’s biggest craft breweries, rolled out a maracuja-flavoured lemonade, and the beer company’s plans include coming out with alcohol-free beers too – for this they...
Read moreThe turnover of Hungarian brewers increased last year
Last year, the production and turnover of Hungarian beer companies increased, compared to the previous year, but it was still lower than in 2019. The proportion of premium and non-alcoholic...
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Great innovations!
Perhaps there are more new innovations in the world of drinks than ever before. Energy drink brand Cave has unveiled products that taste like Mojito, Pina Colada or Pornstar Martini...
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Kőbányai innovates with citrus flavors
Kőbányai, known until now only in the form of a clear lager, comes as a surprise to the lovers of flavored beers: the Hungarian beer market legend launches a grapefruit-flavored...
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Carlsberg Unveils Advertisement For Alcohol-Free Beer
Carlsberg has released an advertisement promoting its alcohol-free beer Carlsberg 0.0 featuring Danish actor Mads Mikkelsen. It is the first global promotion of Carlsberg 0.0 and comes on the back of...
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Dreher 24 helps to keep the non-alcoholic November with chatbots and ambassadors
Dreher 24 has launched an autumn campaign to actively support non-alcoholic November consumers. Dreher’s 24 campaign now underway emphasizes that you don’t have to give up the taste of good...
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Guinness is now also available in alcohol-free version
In Ireland and the UK Guinness has put a new non-alcoholic beer on the market, called Guinness 0.0. The new beer is sold in 440ml cans in a 4-pack format...
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The Dreher 24 non-alcoholic product line is expanded with a new flavor
This year, the Dreher 24 non-alcoholic product line will be expanded with another flavor, in addition to lemon, pomegranate and pomelo-grapefruit flavoring, a cherry-blackberry version is now also available. Dreher...
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Dreher 24 Red Beer
Several brands can be found in the market of unflavoured alcohol-free beers, but typically these are lager-type products. Dreher 24 Red Beer changes the situation. Thanks to the special brewing...
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Dreher 24 has a new brand manager
From this year Fekete Gergely will be responsible for branding the Dreher non-alcoholic product line, Dreher 24. The young professional has strengthened the marketing teams of several popular brands, Vodafone,...
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