alkoholmentes sör - Trademagazin

Hold my beer! – the beer market accepts the challenge
Date: 2023-03-30 22:43:08

Domestic sales of the five biggest breweries in Hungary were 3% higher in 2022 than in the previous year. More than 6 million hectolitres of beer were sold. Production costs...

Pécsi Sörfózde Zrt starts developing a new alcohol-free product linw
Date: 2023-03-17 11:09:49

As part of a research and development program of more than 800 million forints, Pécsi Sörfőzde Zrt. is starting complex technological development in order to create a new product line,...

Molson Coors introduces Staropramen 0.0
Date: 2023-03-01 09:54:12

Molson Coors is set to launch Staropramen 0.0, a new alcohol-free lager that has taken the brewing team more than two years to perfect. With more beer drinkers worldwide reaching...

Tesco sees demand for no and low alcohol beer soar by almost 40%
Date: 2023-03-01 09:19:25

Demand for no and low alcohol beer has risen by nearly 40% at Tesco in the last two years. The news comes as the leading retailer has introduced dedicated brands...

One in five opting for non-alcoholic beers as drink of choice, Budweiser research finds
Date: 2023-01-16 09:43:11

One in five (21%) of people would opt for non-alcoholic beer as their drink of choice at a social event, new research has found. According to a report from the...

Asahi to launch alcohol-free Super Dry 0.0% beer
Date: 2022-11-16 09:02:06

Asahi is launching an alcohol-free version of its Super Dry beer. Super Dry 0.0% is billed as having the same “signature crisp, refreshing, super dry taste” of the original drink....

German Non-Alcoholic Beer Production Sees 74% Growth Over Decade
Date: 2022-08-03 11:21:29

Non-alcoholic beer production in Germany has increased by 74.1% in the past ten years, according to the latest data from the Federal Statistical Office (Destatis). The production volume was 236...

Association of Hungarian Brewers: Past, present and future
Date: 2022-06-08 16:06:29

A roundtable discussion and a standing reception – this is how the Association of Hungarian Brewers (MSSZ) celebrated its 30th anniversary. Borsodi Brewery Kft., Dreher Breweries Zrt., Heineken Hungária Breweries...

Alcohol-free products from the craft brewery
Date: 2022-02-21 12:11:12

This January MONYO, one of Hungary’s biggest craft breweries, rolled out a maracuja-flavoured lemonade, and the beer company’s plans include coming out with alcohol-free beers too – for this they...

The turnover of Hungarian brewers increased last year
Date: 2022-01-27 11:46:15

Last year, the production and turnover of Hungarian beer companies increased, compared to the previous year, but it was still lower than in 2019. The proportion of premium and non-alcoholic...

Great innovations!
Date: 2021-04-28 13:11:24

Perhaps there are more new innovations in the world of drinks than ever before. Energy drink brand Cave has unveiled products that taste like Mojito, Pina Colada or Pornstar Martini...

Kőbányai innovates with citrus flavors
Date: 2021-03-25 11:24:10

Kőbányai, known until now only in the form of a clear lager, comes as a surprise to the lovers of flavored beers: the Hungarian beer market legend launches a grapefruit-flavored...

Carlsberg Unveils Advertisement For Alcohol-Free Beer
Date: 2021-01-12 08:30:45

Carlsberg has released an advertisement promoting its alcohol-free beer Carlsberg 0.0 featuring Danish actor Mads Mikkelsen. It is the first global promotion of Carlsberg 0.0 and comes on the back of...

Dreher 24 helps to keep the non-alcoholic November with chatbots and ambassadors
Date: 2020-11-09 11:22:37

Dreher 24 has launched an autumn campaign to actively support non-alcoholic November consumers. Dreher’s 24 campaign now underway emphasizes that you don’t have to give up the taste of good...

Guinness is now also available in alcohol-free version
Date: 2020-11-01 22:01:03

In Ireland and the UK Guinness has put a new non-alcoholic beer on the market, called Guinness 0.0. The new beer is sold in 440ml cans in a 4-pack format...

The Dreher 24 non-alcoholic product line is expanded with a new flavor
Date: 2020-05-06 11:25:00

This year, the Dreher 24 non-alcoholic product line will be expanded with another flavor, in addition to lemon, pomegranate and pomelo-grapefruit flavoring, a cherry-blackberry version is now also available. Dreher...

Dreher 24 Red Beer
Date: 2020-03-30 14:14:49

Several brands can be found in the market of unflavoured alcohol-free beers, but typically these are lager-type products. Dreher 24 Red Beer changes the situation. Thanks to the special brewing...

Dreher 24 has a new brand manager
Date: 2020-03-10 11:28:07

From this year Fekete Gergely will be responsible for branding the Dreher non-alcoholic product line, Dreher 24. The young professional has strengthened the marketing teams of several popular brands, Vodafone,...

Dreher 24 renews with Red Beer
Date: 2020-03-04 11:25:53

Dreher expands the non-alcoholic beer market: the company’s experts are offering consumers a new alternative with Red Beer. The unique brew is darker in color and has a more pronounced...

A sip of the beer market
Date: 2020-02-25 10:35:04

Dr Sándor Kántor, president of the Association of Hungarian Brewers informed that the six member breweries produce approximately 6 million hectolitres of beer a year. Although sales of Hungarian-made beers...

The turnover of non-alcoholic radlers has exploded over the last five years
Date: 2019-09-13 11:38:54

The turnover of non-alcoholic beers and radlers at HEINEKEN Hungária has increased significantly over the last five years. Heineken 0.0 Non-alcoholic Beer has doubled its turnover in one year, while...

Increase on the alcohol-free beer market
Date: 2018-03-19 10:40:58

According to the preliminary data of the Association of Hungarian Brewers, the consumption of non-alcoholic beers in Hungary has risen in the past year. The 25 percent growth far exceeds...

Hungarians drink more and more flavored non-alcoholic and special beers
Date: 2017-06-14 11:50:13

The value of the retail turnover of beer in Hungary remained unchanged from 2015 to 2016 and decreased by 1 percent in volume. Hungarians purchased beer in a value of...

HEINEKEN strenghtens its portfolio with an alcohol-free beer in Hungary
Date: 2017-03-20 11:33:47

The Heineken brand introduces a product innovation for the first time in Hungary. The alcohol-free Heineken 0.0 will soon be on the shelves of stores and the catering units. No...

Dreher rewards sobriety
Date: 2016-07-27 11:31:16

This year the Dreher Breweries has started its smart drinking program together with the Veszprém County Police Headquarters and the Hungarian Red Cross. Extending its successful programs, this summer Dreher...

Beer market: 2015 was a good year
Date: 2016-06-20 11:02:08

The Association of Hungarian Brewers reported that 6.5 million hectolitres of beer was sold in 2015 by the four leading beer companies, Borsodi Brewery Kft., Dreher Breweries Zrt., Heineken Hungária...

The renascent of the Dreher 24 brand
Date: 2016-06-14 11:20:11

Extra vitamins, new name, new look – Dreher’s D24 non-alcoholic fruit beers are available with added vitamins. This year, the Dreher 24 brand went through a complete renewal. From May,...

Hold my beer! – the beer market accepts the challenge Date: 2023-03-30 22:43:08

Pécsi Sörfózde Zrt starts developing a new alcohol-free product linw Date: 2023-03-17 11:09:49

Molson Coors introduces Staropramen 0.0 Date: 2023-03-01 09:54:12

Tesco sees demand for no and low alcohol beer soar by almost 40% Date: 2023-03-01 09:19:25

One in five opting for non-alcoholic beers as drink of choice, Budweiser research finds Date: 2023-01-16 09:43:11

Asahi to launch alcohol-free Super Dry 0.0% beer Date: 2022-11-16 09:02:06

German Non-Alcoholic Beer Production Sees 74% Growth Over Decade Date: 2022-08-03 11:21:29

Association of Hungarian Brewers: Past, present and future Date: 2022-06-08 16:06:29

Alcohol-free products from the craft brewery Date: 2022-02-21 12:11:12

The turnover of Hungarian brewers increased last year Date: 2022-01-27 11:46:15

Great innovations! Date: 2021-04-28 13:11:24

Kőbányai innovates with citrus flavors Date: 2021-03-25 11:24:10

Carlsberg Unveils Advertisement For Alcohol-Free Beer Date: 2021-01-12 08:30:45

Dreher 24 helps to keep the non-alcoholic November with chatbots and ambassadors Date: 2020-11-09 11:22:37

Guinness is now also available in alcohol-free version Date: 2020-11-01 22:01:03

The Dreher 24 non-alcoholic product line is expanded with a new flavor Date: 2020-05-06 11:25:00

Dreher 24 Red Beer Date: 2020-03-30 14:14:49

Dreher 24 has a new brand manager Date: 2020-03-10 11:28:07

Dreher 24 renews with Red Beer Date: 2020-03-04 11:25:53

A sip of the beer market Date: 2020-02-25 10:35:04

The turnover of non-alcoholic radlers has exploded over the last five years Date: 2019-09-13 11:38:54

Increase on the alcohol-free beer market Date: 2018-03-19 10:40:58

Hungarians drink more and more flavored non-alcoholic and special beers Date: 2017-06-14 11:50:13

HEINEKEN strenghtens its portfolio with an alcohol-free beer in Hungary Date: 2017-03-20 11:33:47

Dreher rewards sobriety Date: 2016-07-27 11:31:16

Beer market: 2015 was a good year Date: 2016-06-20 11:02:08

The renascent of the Dreher 24 brand Date: 2016-06-14 11:20:11