Dreher 24 helps to keep the non-alcoholic November with chatbots and ambassadors
Dreher’s 24 campaign now underway emphasizes that you don’t have to give up the taste of good beer even if someone doesn’t want to drink alcohol. In addition to strong ATL tools, the 360-degree campaign will also promote ambassadors and chatbots to promote the alcohol-free November-focused initiative. Sponsorship and promo TV spots have been running on various television channels since the end of October, before, during and after entertainment shows and movies. Two ambassadors, Karotta and Lotfi Begi, also joined the brand.
Related news
Borsodi Friss 0,0% Mangó-passion fruit
0.0% alcohol, 100% refreshment – this is Borsodi Friss, a…
Read more >Europe non-alcoholic market could grow to €15.4bn
The Europe non-alcoholic wine and beer market size reached €8.6bn…
Read more >Corona owner become first Olympics beer sponsors
Corona owner AB InBev has become the first official beer…
Read more >Related news
The first McDonald’s restaurant in Esztergom has opened
The first McDonald’s restaurant in the city of Esztergom opened…
Read more >With BAT’s additional investment of HUF 60 billion, a new production center for smokeless products will be created in Pécs
The investment announced today by the Minister of Foreign Affairs…
Read more >Danone’s quarterly revenue decreased
The revenue of the French food and beverage manufacturer Danone…
Read more >