Company and Personal News
TV partner for brand building
Date: 2007-11-28 08:00:00
Tamás Sipos, sponsorship manager of TV2 described the advantages of sponsorship over advertising spots. Sponsorship is linked to programs directly. In case of strategic co-operation, the channel offers Brand Care...
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New sales director for Interfruct
Date: 2007-11-28 08:00:00
Attila Boros has been appointed the new sales director of Interfruct Cash&Carry. He has been working in food retail for 12 years. He had previously occupied a management position in...
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Prophecies and facts in Tapolca (part 2.)
Date: 2007-11-28 08:00:00
We hard five presentations on the second day of the Tapolca conference about innovative brands, Trade Marketing Klub held a meeting in the evening, while the third day was devoted...
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IFE FOODAPEST: together for the first time
Date: 2007-11-28 08:00:00
According to an agreement between Montgomery International and HUNGEXPO Zrt., the two well-known exhibitions of the food industry have united under the name IFE FOODAPEST. The new event will be...
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Mood acquiring Alcas
Date: 2007-11-28 08:00:00
The acquisition of Alcas Holding by Mood Media Group has boosted the total number of their business subscribers to 110,000 in 35 countries and the scope of the services offered...
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Heineken strengthening its brands
Date: 2007-11-28 08:00:00
László Benedek, sales director did not recommend that participants follow the example of the beer industry, as this years expansion was due entirely to the 25 per cent extra tax...
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Important things to know
Date: 2007-11-28 08:00:00
Place: HUNGEXPO Budapesti Vásárközpont Budapest X., Albertirsai út 10., Mail address: 1441 Budapest, Pf. 44; Telephone: 263-6000 Entrance: Gate III. Organisers: HUNGEXPO Zrt., III. Kiállítási Divízió 1101 Budapest, Albertirsai út...
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Coca-Cola helping Olympia
Date: 2007-11-28 08:00:00
The Coca-Cola Company has donated USD 2 million to the Greek Olympic Committee to help in restoring the scene of the ancient games in Olympia which have been damaged by...
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Building loyalty without damaging brands
Date: 2007-11-28 08:00:00
Anita Carra, trade marketing director of Unilever, spoke about their multi-brand promotions. This year, the key to success has been proactive action and the ability to come up with new...
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United against illegal trade!
Date: 2007-11-28 08:00:00
This sentence was the key idea from the Day of European Commerce held for the third time this year. Sándor Demján, acting chairman of the National Association of Employers and...
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Cutlery for loyal customers from SPAR
Date: 2007-11-28 08:00:00
Whereas SPAR had offered special quality WMF kitchen utensils at a special discount to its loyal customers last year, they are offering WMF Boston cutlery sets this year. Bonus points...
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Canning industry in need of imports
Date: 2007-11-28 08:00:00
According to László Cseh, chairman of the Hungarian Association of Refrigerating and Canned Food Industry, this year’s production of fruits and vegetables is not sufficient to meet the needs of...
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Let’s go to Romania!
Date: 2007-11-28 08:00:00
Mrs. Marosfi, deputy general director of Univer Product Zrt. in charge of sales and marketing also called for further collaboration between manufacturers and retailers. She also spoke about the difficulties...
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Against the tide with innovation
Date: 2007-11-28 08:00:00
A number of market changes have been reflected by this year’s Anuga. Innovation seems to be the only means of countering the effects of rising agricultural prices with competition getting...
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Prize game for debit card holders
Date: 2007-11-28 08:00:00
The autumn promotion of MasterCard Worldwide has begun. Users of the Maestro® debit card will participate in the prize game, with the winner of the main prize being able to...
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The great diet–losers winning
Date: 2007-11-28 08:00:00
Both Spar Magyarország Kft. and TV2 both appear to be winners. Especially, since they have succeeded in finding a common marketing objective which will enhance the position of both brands...
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What everybody think they know best
Date: 2007-11-28 08:00:00
Károly Szabó, head of Kaméleon Advertising, talked about the difficulty of designing packaging and used typographic examples to illustrate how specific types of letters can express the essence of a...
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Reaching the limits of growth
Date: 2007-11-28 08:00:00
This year’s Anuga broke all records. A total of 163,000 accredited guests were registered from 175 countries. There were 6 607 exhibitors from 95 countries. 83 per cent of the...
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Searching for talent with Becherovka
Date: 2007-11-28 08:00:00
Becherovka ABC Talent competition, the Hungarian offspring of the Austrian Band Contest/International Live Award will begin on 4. November on the A38 Boat with 40 contestants....
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Health consciousness a priority for Spar
Date: 2007-11-28 08:00:00
According to Zsuzsa Laber, communications director of Spar Magyarország Kereskedelmi Kft., health consciousness has long been a priority for Spar. They were the first retail chain to employ a dietetic...
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Secrets of developing a brand
Date: 2007-11-28 08:00:00
Borbála Pesti, senior brand manager of Milli, used the introduction of Milli Túróvarázs to emphasise that curd is one of the most versatile and innovative ingredients. products. Judit Sipos, director...
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EuroShop, POS marketing, POPAI
Date: 2007-11-28 08:00:00
In-store marketing is becoming increasingly important. The EuroShop exhibition to be held in Düsseldorf between 23-27. February ban is an excellent opportunity to find out what the latest developments are....
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Management training InBev style
Date: 2007-11-28 08:00:00
InBev, the owner of Borsodi Sörgyár, will continue its world-wide management trainee program in 2008 as well. The objective of the program is to find young people who are qualified...
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Spectacle and gifts for the end of the year from Zwack
Date: 2007-11-28 08:00:00
If over 40 per cent of the annual sales of a company are generated in the October-December period, trade marketing and marketing professionals have to consider very carefully what and...
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Flax for health
Date: 2007-11-28 08:00:00
András Föglein, managing director of Biogreen International, spoke about their patented product called Linom. It is very versatile material made from flax which can be used in the milling and...
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Visiting the Hungarian branch of POPAI
Date: 2007-11-28 08:00:00
Before the press conference, dr. Bernd Hallier met members of the Hungarian branch of POPAI. Nearly 50 guests attended the first public event held by the group. Tímea Pesti, director...
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Water enriched with oxygen from Szentkirályi
Date: 2007-11-28 08:00:00
Szentkirályi Ásványvíz Kft. is to introduce mineral water enriched with oxygen, which will have a positive effect on our performance and reduce the effects of smog. The new product in...
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DOMESTIC BRANDS OF COTY
Date: 2007-11-28 08:00:00
Its assortment keeps expanding with the addition of well known celebrities and famous brands, not only among perfumes but also in all categories from shower gels to deodorants. ASTOR MATTITUDE...
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