Company and Personal News

Against the tide with innovation

A number of market changes have been reflected by this year’s Anuga. Innovation seems to be the only means of countering the effects of rising agricultural prices with competition getting...

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WhiskyNet

The intention of WhiskyNet Kft. is to provide the widest assortment of whiskies at reasonable prices in Hungary, using the Internet. Their assortment is composed of over 300 Scottish, Irish,...

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What everybody think they know best

Károly Szabó, head of Kaméleon Advertising, talked about the difficulty of designing packaging and used typographic examples to illustrate how specific types of letters can express the essence of a...

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Reaching the limits of growth

This year’s Anuga broke all records. A total of 163,000 accredited guests were registered from 175 countries. There were 6 607 exhibitors from 95 countries. 83 per cent of the...

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News

Disney figures to make Tesco packaging more attractive in England. According to plans, the cartoon figures will appear on items for a target group which includes children as potential consumers....

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Secrets of developing a brand

Borbála Pesti, senior brand manager of Milli, used the introduction of Milli Túróvarázs to emphasise that curd is one of the most versatile and innovative ingredients. products. Judit Sipos, director...

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EuroShop, POS marketing, POPAI

In-store marketing is becoming increasingly important. The EuroShop exhibition to be held in Düsseldorf between 23-27. February ban is an excellent opportunity to find out what the latest developments are....

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New HR director for BAT

Zsuzsanna Tóth has been appointed the head of HR by BAT. She is one of the young talents who have participated in complex projects of the market leading tobacco company...

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Flax for health

András Föglein, managing director of Biogreen International, spoke about their patented product called Linom. It is very versatile material made from flax which can be used in the milling and...

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Visiting the Hungarian branch of POPAI

Before the press conference, dr. Bernd Hallier met members of the Hungarian branch of POPAI. Nearly 50 guests attended the first public event held by the group. Tímea Pesti, director...

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Organized charity in IKEA

IKEA give after all November 4. and December 24. plush sold animal figure – independent from its price – 1 Euro for organisms UNICEF and Save the children. IKEA altogether...

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Things to change in stores

Sándor Baja, export director of Eckes granini emphasised the increasing role of trade marketing. He pointed out that 70 per cent of purchasing decisions are made at the point of...

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New sales director for Interfruct

Attila Boros has been appointed the new sales director of Interfruct Cash&Carry. He has been working in food retail for 12 years. He had previously occupied a management position in...

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New concept for the perfume department

Klára Molnár, trade marketing manager of L’Oréal collected the information needed for making a good trade marketing plan. She spoke about the steps L’Oréal has taken to create a pleasant...

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Mood acquiring Alcas

The acquisition of Alcas Holding by Mood Media Group has boosted the total number of their business subscribers to 110,000 in 35 countries and the scope of the services offered...

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Question:

The Weight Control program has completed its first six months in the FMCG sector. I would like to ask Alexandra Béres, the creator of the program, to assess the results...

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Digital communication is the future

Mrs. Csík Dr. Klára Kovács, managing director of Karrier és Stílus Tanácsadó Kft., lead the discussion about the future of communication. Zsuzsa Gábos, media research director of Szonda Ipsos held...

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Coca-Cola helping Olympia

The Coca-Cola Company has donated USD 2 million to the Greek Olympic Committee to help in restoring the scene of the ancient games in Olympia which have been damaged by...

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Answer:

Weight control is complex lifestyle system of which diet is only one – though very important – element. It has never been our intention to flood the FMCG market with...

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5 Candidates for the „Wine-grower of the Year” award

The Hungarian Wine Academy gives the title yearly to the best wine-grower, specialist nominate the candidates. This year Janos Frittmann (Kunsag wine-district), Janos Konyari (Balatonboglar wine-district), Otto Legli (Balatonboglar wine-district),...

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Values of Szekszard: Wine and cars

The city's 8 most popular winery showed their best wines on the event organised by local Toyota supplier. Kocsis es Tarsa Kft. staged the first Bormustra (Wine checking) last year...

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SOLE promotion with Mediterranean awards

Last days ended the promotion game „Taste the word of cheeses” by SOLE-MIZO. The activity focused on number 3, costumers could taste the cheeses on three weekends in 20 Tesco...

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Eight Hungarian firms among 500 fastest growing IT companies

Eight Hungarian firms are among the 500 most rapidly developing IT businesses in Europe, the Middle East and Africa, according to the latest list compiled by Deloitte. The UK has...

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Coca-Cola Caravan in 23 Hungarian Cities

The Christmas-cities, build on the destinations, wait the public with family programs, gifts and the Christmas-song of Lola. This year is a 8. event of Coca-Cola Caravan. This time two...

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Tail tender at Douwe Egberts to end

Tails from whole Hungary were sent to the 3in1 KID tail tender of Sara Lee Hungary. KID ambassadors help children to think and talk about growing up and being an...

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Torley Won 3 Medals on the International Sparkling Wines Competition

Torley got 1 gold and 2 silver medals on the Effervescents du Monde. The 5th annual qualitative competition for the Best Sparkling Wines in the World takes place on 15...

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Competitiveness award for 27 companies

Winners work on such part of Hungarian economy which could go high next years.  The B2B Magazin Üzlet&Siker (Business&Success) organised 3th time the competition. The SME-s vie in three categories:...

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HUF 10 billion investment by Corso

Spanish-Austrian real estate developer, Corso Invest Kft is to build commerce center in Pecs. The Ft 10 billion budget (about $57 million) will cover building a 48,000 square meter multifunctional...

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Tesco supermarket opened in Kiskunlachaza

From 23 November a 1,000 sqm store waits consumers beside the 51 motorway. The self-service supermarket offers 3-4,000 kind of products from Monday to Sunday, the store is open from...

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