omnichannel - Trademagazin

Sephora opens new ‘phygital’ store
Date: 2019-09-12 08:30:02

Sephora opens its new digital-first flagship store at the IFC Mall, Hong Kong. The new 4,200 sq.ft store offers a number of digital touch points, such as the Sephora Virtual...

Blurred lines between physical and digital shopping experiences
Date: 2019-08-28 09:41:33

Global non-profit trade association SHOP! prepared a study on the most important retail trends of 2016. According to them, there are five important trends which shape the retail market today:...

Magazine: Retailers cast their eyes on Amsterdam in May
Date: 2019-08-02 07:00:16

The Private Label Manufacturers Association (PLMA) organised the 34th ‘World of Private Label’ trade fair in Amsterdam on 21-22 May. This was the biggest event in the history of PLMA: in...

Magazine: Hungarians are now doing their daily shopping in discount supermarkets too
Date: 2019-06-12 07:27:00

Discount supermarkets continue their conquest in 2019. What is more, the process has reached a new phase in European markets: these stores are transforming into some kind of service provider,...

Decathlon and Lumenet are the Internet Traders of the Year in 2019
Date: 2019-06-06 11:13:12

The Internet Merchant Award of the Year was presented for the 13th time. In the corporate category, the winner became Decathlon, the second prize winner became Konzolvilág, while the third...

Google launches Grow My Store tool
Date: 2019-06-03 08:30:25

Google has unveiled a new tool known as Grow My Store to support retailers with improving their customers’ online and omnichannel experiences. The new Grow My Store tool gives retailers...

Magazine: We were ahead of our time!
Date: 2019-05-17 07:26:11

There was full house at the first Hungarian Microsoft – Retail Day conference. On 7 March the representatives of the FMCG, energy, DIY and other sectors gathered to learn about the...

Amazon Go goes with cash in New York City
Date: 2019-05-13 08:50:29

The first Amazon Go store in New York City opened for business this week and is taking cash as well as offering a cashierless checkout customer experience. The store is...

Magazine: Chercez la Customer
Date: 2019-05-03 07:03:13

Cherchez la consumerThis year’s first meeting of the Trade Marketing Club was held on 4 April in the BKIK building. Péter Szita was the first speaker who introduced the...

Supermarket, c-store or filling station? All three!
Date: 2019-03-15 15:48:53

Retail chain Hy-Vee Davenport (Iowa) has introduced one of the latest innovative retail concepts. Hy-Vee Fast & Fresh is hybrid commercial complex that combines the product selection of a supermarket with...

Magazine: Online retail is booming all over the world
Date: 2019-01-10 07:19:30

According to the Nielsen report ‘Future Opportunities in FMCG E-commerce’, global online retail sales are growing four times faster than offline retail sales, and they will expand by 18.4 percent...

Magazine: Once upon a time… Business Days 2018 (Part 2)
Date: 2018-12-06 07:24:00

Thursday was the third day of the Business Days conference and the first speaker was Dr Zsolt Feldman, state secretary of agriculture from the Ministry of Agriculture. His topic was...

Walmart buys food delivery company Cornershop
Date: 2018-10-15 13:30:06

Walmart paid USD 225 million for Cornershop, a food delivery company that is active in Chile and Mexico. Walmart is investing a lot of money in the online sales channel...

Magazine: One reality isn’t enough
Date: 2018-10-15 07:28:33

For traditional channels of retail adaptation can ensure that they keep their position in the new digital world. Every year the Euromoney Institutional Investor Thought Leadership (EY) prepares the EY...

FMCG sales are growing dynamically online too – 15th E-commerce Conference, 5-6 June 2018, Visegrád (Part 3)
Date: 2018-10-01 17:18:15

On the second day of Ecommerce Hungary’s conference the FMCG sector was analysed at a roundtable discussion, which was moderated by Zsuzsanna Hermann, our magazine’s editor-in-chief. She pointed it out...

‘Onlife’ 15th E-commerce Conference, 5-6 June 2018, Visegrád (Part 2)
Date: 2018-08-25 20:11:56

Visegrád was the host of the 15th Ecommerce Conference, which was organised by Ecommerce Hungary on 5-6 June 2018. There were nearly 50 presentations and workshops on the 2-day programme. Ecommerce Hungary...

Magazine: Brandformance – brand building and sales support at the highest level
Date: 2018-08-01 07:27:42

MITTE Communications and ADDICT Interactive prepared a study with the participation of 36 marketing and communication managers of 32 companies from 11 sectors. According to this, branding lays the foundation for...

Magazine: No borders in logistics either
Date: 2018-07-10 07:25:10

Ecommerce Hungary organised the 15th Ecommerce Conference with the motto ‘Intelligent without Borders’. Last year online retail sales amounted to HUF 545 billion in Hungary – told the first speaker Gergely...

Media Markt and Lumenet are the Internet Merchants of the Year in 2018
Date: 2018-06-06 11:32:18

The prestigious Internet Merchant of the Year in 2018 award was handed over for the 12th time this year. The winner of the Small and Medium Business category has become...

Rossmann is 25 this year and keeps growing
Date: 2018-06-01 06:26:15

Rossmann sees potential in a wider product selection and expansion. Rossmann Hungary is 25 years old this year and our magazine interviewed managing director László Flórián. – Which events and results...

Loyalty building as part of an omnichannel strategy
Date: 2018-04-12 09:37:54

According to a study by SessionM – which referred to Retail Touchpoints – from 2017, in the last 4 years consumers have been losing interest in traditional loyalty programmes. eMarketer reported...

Magazine: Trends that will shape retail in 2018
Date: 2018-03-06 07:09:19

International research organisation IGD – who focus on the retail sector – identified five important trends that will be influential in the FMCG sector in 2018. 1. Premium category private label...

Give customers an experience and they will be loyal to you
Date: 2018-02-10 15:52:36

Early January Retail Customer Experience published what experts and managers forecast for 2018 in the field of retailers keeping shoppers. Katie Smith, retail analysis and insights director with EDITED is of...

Magazine: Which trade fair to choose in 2018?
Date: 2017-11-27 06:59:17

Szilvia Máté managing director BD-Expo From the trade exhibitions of 2018 Szilvia Máté, managing director of BD-Expo Kft. recommends the following to the readers of our magazine. EuroCIS – 27 February-1 March...

Magazine: Our little helpers in the kitchen
Date: 2017-08-21 08:07:52

The market of kitchen equipment, utensils and appliances is showing a positive trend. Polish manufacturer Dajar makes household products, kitchen furniture and professional HoReCa products. They work with the world’s...

This year’s The Internet Traders of 2017 awards were handed over
Date: 2017-06-12 11:28:01

This year’s The Internet Traders of 2017 awards were handed over. At the contest held for the 11th time nearly 400 companies featured. The winners were announced in small and...

EuroShop trade fair from 5 to 9 March 2017 in Düsseldorf
Date: 2016-12-02 11:10:13

EuroShop, the world's leading professional trade fair has a demand larger than ever among the exhibitors. The organizers expect 2,500 exhibitors. The exhibition space of 120,000 square meters surpasses the...

For the benefit of consumers in every channel!
Date: 2016-05-11 00:17:58

Retail technology trade fair EuroCIS focused on the omnichannel strategy this year and attracted a record number of visitors: there were more than 10,400 trade visitors from 87 countries, who...

AMAZON – reloaded
Date: 2016-01-21 10:13:36

Amazon’s shares are worth the most in the stock market and the following three case studies prove that one of Amazon’s strengths is innovation. 1. Amazon is buying old post...

Magazine: Personalised shopping
Date: 2015-09-03 07:58:13

Retailers are trying to increase sales efficiency by personalising the shopping experience. Consumers are more and more open to being contacted online, but for the time being this translates into...

Sephora opens new ‘phygital’ store Date: 2019-09-12 08:30:02

Blurred lines between physical and digital shopping experiences Date: 2019-08-28 09:41:33

Magazine: Retailers cast their eyes on Amsterdam in May Date: 2019-08-02 07:00:16

Magazine: Hungarians are now doing their daily shopping in discount supermarkets too Date: 2019-06-12 07:27:00

Decathlon and Lumenet are the Internet Traders of the Year in 2019 Date: 2019-06-06 11:13:12

Google launches Grow My Store tool Date: 2019-06-03 08:30:25

Magazine: We were ahead of our time! Date: 2019-05-17 07:26:11

Amazon Go goes with cash in New York City Date: 2019-05-13 08:50:29

Magazine: Chercez la Customer Date: 2019-05-03 07:03:13

Supermarket, c-store or filling station? All three! Date: 2019-03-15 15:48:53

Magazine: Online retail is booming all over the world Date: 2019-01-10 07:19:30

Magazine: Once upon a time… Business Days 2018 (Part 2) Date: 2018-12-06 07:24:00

Walmart buys food delivery company Cornershop Date: 2018-10-15 13:30:06

Magazine: One reality isn’t enough Date: 2018-10-15 07:28:33

FMCG sales are growing dynamically online too – 15th E-commerce Conference, 5-6 June 2018, Visegrád (Part 3) Date: 2018-10-01 17:18:15

‘Onlife’ 15th E-commerce Conference, 5-6 June 2018, Visegrád (Part 2) Date: 2018-08-25 20:11:56

Magazine: Brandformance – brand building and sales support at the highest level Date: 2018-08-01 07:27:42

Magazine: No borders in logistics either Date: 2018-07-10 07:25:10

Media Markt and Lumenet are the Internet Merchants of the Year in 2018 Date: 2018-06-06 11:32:18

Rossmann is 25 this year and keeps growing Date: 2018-06-01 06:26:15

Loyalty building as part of an omnichannel strategy Date: 2018-04-12 09:37:54

Magazine: Trends that will shape retail in 2018 Date: 2018-03-06 07:09:19

Give customers an experience and they will be loyal to you Date: 2018-02-10 15:52:36

Magazine: Which trade fair to choose in 2018? Date: 2017-11-27 06:59:17

Magazine: Our little helpers in the kitchen Date: 2017-08-21 08:07:52

This year’s The Internet Traders of 2017 awards were handed over Date: 2017-06-12 11:28:01

EuroShop trade fair from 5 to 9 March 2017 in Düsseldorf Date: 2016-12-02 11:10:13

For the benefit of consumers in every channel! Date: 2016-05-11 00:17:58

AMAZON – reloaded Date: 2016-01-21 10:13:36

Magazine: Personalised shopping Date: 2015-09-03 07:58:13