Sephora opens new ‘phygital’ store
Sephora opens its new digital-first flagship store at the IFC Mall, Hong Kong.
The new 4,200 sq.ft store offers a number of digital touch points, such as the Sephora Virtual Artist makeover app, enabling shoppers to experiment with new looks. These act as points of engagement with the shopper and are designed to boost in-store experience.
The digital focus aligns with Sephora’s continued drive to boost its omnichannel capabilities and create a more seamless shopping experience.
The new store also offers a range of different services within the Sephora Beauty Studio, which will house exclusive events and masterclasses for shoppers.
Related news
This year, ten companies received the Business Ethics Award
This year, 54 companies applied for the Business Ethics Award…
Read more >
A digitális megoldásoknak a képzelet sem szab határt
A digitalizáció és a fenntartható konstrukciók iránti megnövekedett igény összetettebb…
Read more >
Survey reveals how retailers view AI, future deployment plans
Retailers have big plans for deploying artificial intelligence (AI) technologies…
Read more >Related news
Készülődés a SIRHA Budapest 2024-re
Az elmúlt évtized során a Közép-Kelet Európa legjelentősebb nemzetközi élelmiszeripari…
Read more >
István Nagy: we currently have 89 Hungarikums, which we are proud of
When the value and identity crisis rages again in the…
Read more >
