Tag "digitális"

Hungary’s new digital farmers’ market calculates with massive volume sales

Széchenyi István University established the Digital Farmers’ Market, as part of Hungary’s new producers’ market: kozertplusz.hu was launched this autumn – informed Dr János Czermann, the CEO of Közért+ Zrt. Közértplusz has...

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Retailers in 2021: Online presence in offline stores

In 2021 most shoppers still visit physical stores because they want to ‘experience’ the product. They want to see it, hold it in their hands and try it before spending...

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Retailers now able to offer virtual visualization solutions in-store

Leading augmented reality (AR) and 3D creative platform Poplar Studio has partnered with Raydiant, the leading experience platform offering plug-and-play digital signage solutions, that enhance and transform the in-store experience...

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Ikea digital card game for International Women’s Day

Ikea deals out digital card game on Instagram to fight domestic work inequality. The company’s aim is to make homes more equal this International Women’s Day and afterwards. This International...

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Stella Artois experiences

Anheuser-Busch InBev’s well-known Stella Artois brand didn’t leave its homebound consumers alone in 2020 in the US. They cheered up the people stuck at home with several ideas and programs....

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Video ads drive sales

Video ads drive a 48% higher sales rate than static ads, making them an important promotional tool going into the USA holiday shopping season, according to a study by  VidMob....

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Omni-marketing from Australia

The POPAI and Shop! * chapters are watching each other on all five continents. This time we got a summary of omni-channel experience in retail and in the FMCG sector....

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Summer daydreaming with Stella Artois

Stella Artois is celebrating the start of summer with a weekly audio series hosted by talk-show star Andy Cohen while offering discounts on beer. Cohen narrates the “Daydreaming in The...

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Brands returning

Coca-Cola will restart its marketing efforts soon after pressing pause during coronavirus lockdowns. They operated largely in the digital space over the past few months. The brand took the decision...

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Lidl Belgium Introduces Digital Loyalty Card

Lidl Belgium has announced that it has rolled out its first customer loyalty card through the Lidl Plus app. The loyalty programme will allow shoppers to receive their cash register...

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Magazine: KPMG: Promotional leaflets are the most useful – for the time being

More and more information is available to shoppers for deciding where to do their shopping. Most of them still opt for traditional shops, but the good old retail channels mustn’t forget...

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Sephora opens new ‘phygital’ store

Sephora opens its new digital-first flagship store at the IFC Mall, Hong Kong. The new 4,200 sq.ft store offers a number of digital touch points, such as the Sephora Virtual...

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Casino Group: new concept store in Paris

Casino Group opened a new concept store on the Champs-Elysées in Paris, called ‘Le4Casino’. Casino’s own brands, organic and vegan products are waiting for shoppers. Visitors to the store will...

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Digital well-being

Technology takes a lot of burden off our shoulders. What we used to spend days with can now be done in minutes. At the same time personal interactions have become...

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Promising digitalisation level of Hungarian SMEs with a high business potential

According to the results of UniCredit Bank and Inspira Research’s Business Potential study, Hungarian SMEs with a high business potential are of the opinion that only new technology-based solutions qualify...

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Lidl’s digital adventures in Europe

Finally www.lidlonline.es has arrived to Spain. At the moment the service is only available in Madrid. In Italy Lidl has teamed up with culinary website Tasty, making cooking videos together,...

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Automation at eMAG

The logistics centre of eMAG in Üllő, which was built 2 years ago and already operates on 21,000m², is waiting for this year’s Black Friday and Christmas periods with 600,000...

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Smart hairbrush and UV patch

At the Viva Technology conference in Paris La Roche-Posay have introduced their latest innovation, called My UV Patch, a sensor that is put on the skin and monitors UVA and...

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Interactivity contributes to a better consumer experience

Today 77 percent of the US population owns a smartphone and this influences mobile and online shopping trends. New York & Company has installed self-service kiosks in their shops, where...

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‘Mini’ Auchan in China

Auchan has opened its first mini store in China. The 13m² shop is called Auchan Box, it sells 500 different products and it is open 24 hours a day, 7...

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Digital future

In the last few years retail sales were expanding and this year the sales growth will be around 4 percent. What is more, sales in online retail surged by almost 30...

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