News and articles

Heineken Acquires Bere Mures in Romania

Bere Mures has a beer portfolio which includes Neumarkt, one of the country's leading beers, and the smaller Dracula and Sovata brands.   The transaction will strengthen Heineken's number one...

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To Shop via Internet is Trendy

According to Szonda Ipsos research 20% of Hungarian internet users buy something via internet in 2007.  Every fifth Hungarian adult visit one of the researched auction, on-line and price and...

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F&B Manufacturers from Singapore at International Food Fair in Czech Republic

A group of food manufacturers under the flagship of the Singapore Manufacturers’ Federation (SMa) will be doing Singapore proud at the Salima International Food Fairs 2008 held in Brno, Czech...

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Spectacular growth at Czech brewery Staropramen

Czech brewery Pivovary Staropramen sold a record 3.24 million hectolitres of beer in 2007, up 5.9 percent from 2006. The figure does not include production of beer under licence abroad....

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German retail chain REWE Group will take over Plus Discount in the Czech Republic

If anti-trust office UOHS okays the acquisition, the number of Czech outlets belonging to the REWE Group will be raised to some 500 and their annual turnover should move around...

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Administration of liquidation started at one of M.E.G.A Trade Companies

The company group's Dis Kereskedelemi Kft. was famous after relabeling action in 2006. As known at company's plant in Budaors more thousands kilos of food was relabeld in 2006. When...

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Economic growth in Hungary only in H2

According to a GKI 's forecast elaborated in co-operation with Erste Bank Hungary's economy will eventually get out of the slump it fell into in 2007. Following a huge downturn...

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The economic confidence in the euro zone sank to a two-year low

The economic sentiment indicator in the euro zone, which has been on a downward path since mid-2007, stood at 100.1 in February, down by 1.6 points from that in January....

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Hungary's industrial PPI accelerates to 3% m/m, 4.3% yr/yr in Jan

Hungary's industrial producer price inflation ticked up to 3.0% month on month in January from 0.4% in Dec 2007, and rose 4.3% year on year against an 1.6% growth in...

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(HU) A vevők szívesen elcsábulnak

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Sales and profit increased at InBev in 2007

InBev NV, the world's largest brewer, said fourth-quarter profit more than doubled on gains from selling real estate and tripled its dividend.   Net income rose to 2.2 billion euros...

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Coffee prises on 10 years top

Prises must be grow in Hungary too, Sara Lee started to increase in February, Tchibo only in summer. According to ACNielsen last year 26.7 million kilos coffee was sold in...

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From June only from Hungarian Fruits and only in Hungary can make Palinka

The Hungarian Parliament talk about Palinka Regulation in March. According to the new laws proceed can be started against who abuses with the Hungaricum's name.  The new regulation – starts...

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No tumult at cash desks

According to communique of Hungarian Trade Association customers and cashiers succesful resolved the first day of roundings. Gyorgy Vamos, president of the assotiation said, no fights, loud bickerings destroyed the...

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Britain preffers not the complete ban

Shops could be forced by law to charge for handing out plastic bags unless they agree to impose the fees voluntarily, the Prime Minister Gordon Brown warned in a hard-hitting...

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New managing director for Danone from America

Andreas Ostermayr (38) was appointed the new managing director of Danone Tejtermék Gyártó és Forgalmazó Kft. on 11. February. He had begun his career with Unilever, later joining the German...

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Body care for older generations

As European societies are ageing, manufacturers are increasingly turning their attention the over 50 age group. Dove is a good example of this trend. – We believe that older age...

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Natural brunette is in, but blonde is still popular

The segment of hair dyes has been expanding for years. Natural colours are the present trend. Marketing budgets of sufficient size play an important role in the present expansion. Competition...

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Pálinka Bistro

This café-restaurant opened on the day of last year’s Budapest Palinka Festival in Nádor utca is dedicated to the unique mission of promoting palinka. Eighty quality palinkas from the ten...

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Profit below freezing

– As a result of technological development, food and material which had previously been damaged by freezing are now available in perfect quality. Frozen products are beginning to replace canned...

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Ten per cent plus within a year

Mystery Shopping is the most effective method of surveying customer satisfaction. The practice of test shopping has been in use for a long time in Western Europe, but it is...

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Rexona

Rexona has a true innovation for 2008 in the roll-on segment....

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Pineapple from orange

The Winter Fruit Carneval is to be held for the first time between 27. January and 10. February in the Europark mall. Gigantic sculptures made from tropical fruits will be...

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The life over 50

According to Csaba Iglódi, head of the communication agency NetAktív, many start a new life over 50 with different ideas and expectations than had been common in the past. An...

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Dynamic expansion in the market of electric toothbrushes

Retail sales of toothpaste show stagnation, though sales grew by 5 per cent in terms of value last year and approached HUF 10 billion.. The sales of toothbrushes declined somewhat...

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Symbol

Symbol is an incredible composite of seven different places, successfully mixing the architectural features of the old building it is located in with trendy, minimal design. There is a sports...

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The brand image of IGLO and its assortment have both been completely updated for 2008

The IGLO logo and the packaging of all products has been replaced with a new design. The re-introduction is supported by a massive media campaign. The assortment has been doubled....

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Good old regions…

Retail audits had been and still are essential tools for measuring distribution and evaluating OSS figures. Large sales organisations can obtain an increasing amount of information from their sales networks...

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Dove Go Fresh

New fragrance versions intended for the 20-29 age group will be available after the introduction of the Dove Go Fresh product line....

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