News and articles

Payable household goods in Hungary

According to Eurostat and OECD common research the electric equipments and household goods are several % less in Hungary than the European average.   Within the framework of the European...

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Tesco, Asda Cut More Prices

Tesco PLC and Asda Group Ltd., the U.K.'s two biggest supermarket chains announced another round of major price cuts amid intense competition.   Tesco will cut prices on 3,000 products...

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Hungarian Beer Market grow in value by 6% and in volume by 1%

Between June 2007 and Mai 2008 4 million hectoliter beer were sold in Hungary, it was a summe in value HUF 110 billion.  According to Nielsen Research retail index 1...

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HUF 500 million marketing budget for Arena Plaza

After a weak start the mall is now on the top, the revenues increased by 15-20% to HUF 18 billion. According to DTZ, operator of Arena Plaza, the total marketing...

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Expectations improved significantly

In June the seasonally adjusted Business Confidence Index of GKI remained essentially unchanged, but the expectations of consumers improved significantly and reached highs that haven’t been seen for two years....

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New player in the market of digital advertising

A new company is to enter the Hungarian indoor market. Infirio Kft. intends to provide digital signage services targeted at the 18-29 age group. 200 large digital displays will be...

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Lekkerland continuing it strategy

2007 was an exceptionally important year for Lekkerland. Many new agreements have been signed, including one with the leading petrol station chain. Lekkerland revenues doubled in 2007, compared to the...

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New owner for Interfruct

The Interfruct Cash&Carry chain is to be sold by SCD which intends to focus entirely on real estate development in the central European region in the future. Interfruct is to...

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Spectacular growth

Increasing sales of decor cosmetics reflect growing demand for wellness. Retail sales expanded by 14 per cent in terms of value last year, bringing total annual sales to HUF 60...

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Not a question of mood

The Hungarian Restaurant Guide 2008 was published, which uses the scoring system of the two leading international publications, Michelin Red Guide and GaultMillau to evaluate 150 Hungarian restaurants. Csalogány 26...

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Little change in the tourist package

According to KSH data, shopping accounted for over half of the amount spent by visitors coming to Hungary for only one day in the first quarter of 2008. Accommodation and...

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Are we good, or are we well?

There is a lot of resemblance between business and competitive sport. Results can be measured objectively in both. You can tell right away who is successful and who isn’t. Another...

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Donna Pasta, Vita Pasta

Pastas made with a single egg and durum corn have been renewed in the quality Gyermelyi is well known for....

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Great Loss reaching its objective

The topic at the meeting of Trade Marketing and Sales Klub held on 5. June was the peculiarities in the marketing and trade marketing of low calorie and health products....

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My neighbour is a brewery

„My neighbour is a brewery” is the title of the program serving as a framework for co-operation between Borsodi Sörgyár Zrt. and its environment, presented by Derek Hopkins CEO. The...

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Bio – our health and that of our kids

The increasing popularity of bio food is a result of the two most important trends of our decade: health and wellness. This is one of the conclusions of the global...

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Valdor poultry in ready for shelf packaging

Hungerit Zrt has launched Valdor poultry products in ready for shelf packaging. The new packaging was officially presented on 27. May. Fresh, sliced chicken products will be available in safe,...

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More colour in domestic market of decor cosmetics

Hungarian women tend to use less make up than women in neighbouring countries. Mainly foundation cream and mascara are used, while coloured products like lipstick are not very popular. According...

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With passion and wisdom

Another talented and acclaimed Hungarian chef has decided to open his own restaurant. Lajos Takács had worked as the chef of Jankó restaurant for years and is known as one...

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Real incomes rising in competitive sector

According to a forecast by GKI Gazdaságkutató Zrt prepared with the cooperation of Erste Bank, data from the first quarter of the year seems to confirm expectations that economic growth...

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Night of placements

An interesting night event was held by the Hungarian section of POPAI in Interspar Eurocenter, on 2. June. The event served as a training exercise for experts of POS promotional...

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Vim mikroszemcsés súrolókrém szórófejjel

The new Vim scouring cream with micro granules is now also available in the form of a spray. This is a real speciality, as the special dispenser allows a scouring...

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New momentum for Update

The Update program has reached a level of development where highly organised management, a professional approach and a uniform brand image are needed. In Hungary, seven people die every hour...

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Hungarian regional director for Bonduelle

Miklós Ostermayer (42) was appointed the Central-Eastern European regional director of BONDUELLE in June. He is the first Hungarian professional to reach such a position in the market leading French...

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Good egg for SPAR

Spar Magyarország Kft. has been awarded a Good Egg Award in recognition of its efforts related to the prevention of cruelty to animals. This recognition is based on a survey...

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Széchenyi Card 2 launched

The two year Széchenyi Card 2 was launched by KA-VOSZ ZRt in co-operation with its partner banks, Hitelgarancia ZRt, and the Ministry of Economy and Development on 2. June. This...

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Hygienic, multiple layer packaging from plastics

Plastics are the most commonly used packaging material for food, accounting for 50 per cent of all packaging materials in Hungary, in terms of volume. Plastics are used in three...

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On the way up again

– After “developing” Alabárdos into one of the best restaurants in Hungary, you have left to launch Apetito. It has not become the success everybody expected. – It depends on...

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Fewer visitors in transit

The number of visitors staying for only one day was 3 per cent down in the first quarter of 2008, compared to the same period in 2007. The number of...

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Product for the occasion

One of the key words in retail is “occasion”. The nature of the product to be purchased often determines which store is visited by the customer. Occasions like Christmas, seasons...

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