News and articles
Tchibo won gold for its “Together for the nurseries!” promotion
Date: 2010-04-28 00:00:25
Tchibo’s “Together for the nurseries!” promotion won”The most successful promotion of the year” award on the annual competition of Trade Magazin in the beverage category. With the "Together for the...
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Red wine against stroke
Date: 2010-04-28 00:00:20
Red wine consumption in the case of stroke reduces the rate of brain damage – at least this is the conclusion reached by the researchers of the U.S. Johns Hopkins...
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Customer confidence needs to be strenthened (X)
Date: 2010-04-28 00:00:00
Originality-and quality check of food products is necessary. )Since the 2006 scandal, illegal trading with vehicle components has become more common instead of abuses with highly protected vehicle documents. The...
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Bottle courier programme started in Budapest
Date: 2010-04-27 08:00:00
So far 222 restaurants joined ÖKO-Pannon Kft.’s programme, which tries to solve the problems of selective bottle collection in restaurants. Raiker Kft. collects the empty bottles free of charge. In...
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Hungarian innovations director at Eckes-Granini Group
Date: 2010-04-27 08:00:00
As of 1 May 2010, Katalin Zarándy will be filling the position of innovations director at Eckes-Granini Group’s headquarters in Nieder-Olm in Germany. She has worked for the company since...
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Ranking of retail chains stays the same: Tesco leads, followed by two Hungarian chains
Date: 2010-04-27 08:00:00
Nielsen’s 2009 ranking shows that Tesco is the food and chemical product retailer with the highest turnover, followed by CBA and Coop. Just like a year earlier, Spar and Reál...
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Manufacturer brands are robust among insecticides
Date: 2010-04-27 08:00:00
The insecticide and insect repellent market contracted by 4 percent in value last year – Nielsen registered a HUF 3.5 billion turnover. One packaging unit costs HUF 586, 20 percent...
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Professionals’ playground
Date: 2010-04-27 08:00:00
With a bit of business experience the average Hungarian restaurant owner can decide whether it is worth for them to become a franchise partner. But probably most of them do...
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Egg producers can be satisfied
Date: 2010-04-27 08:00:00
The Agricultural Economics Research Institute (AKI) continuously monitors and publishes world trends in poultry and fruit/vegetable products. Their last report reveals that in the first two months the volume of...
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Selling even more efficiently
Date: 2010-04-27 08:00:00
New possibilities in sales efficiency – this was the title of the successful professional forum, held on 25 March 2010, organised by InformatiX. Together with their partner companies, the organisers...
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Colgate Max Fresh Beads
Date: 2010-04-27 08:00:00
Breath refreshing toothpaste with mouthwash beads....
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Mood Media and Lapker signs agreement
Date: 2010-04-27 08:00:00
After several years of negotiations, Mood Media and Lapker agreed to use all elements of scent marketing in Lapker Zrt.’s latest concept, a prototype convenience store that serves the needs...
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Gold and silver medals won in Paris!
Date: 2010-04-27 08:00:00
At the 16th Vinalies Internationales, a prestigious international wine competition held in France on 26 February-3 March, Törley’s Chardonnay Brut 2006 sparkling wine won a gold medal, while Chapel Hill...
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Miskolci Árucsarnok was modernised
Date: 2010-04-27 08:00:00
Coop’s most profitable store is Miskolci Árucsarnok, which had been completely modernised after 15 years before it reopened on 29 March. Gates had to be opened 30 minutes earlier than...
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Choosing a store and shopping decisions in front of the shelf
Date: 2010-04-27 08:00:00
Nielsen’s new ShopperTrends survey revealed that a wide selection of products, a good price-value ratio and good quality are the most important competitive advantages for a retail chain, but domestic-owned...
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Queen sacrifice
Date: 2010-04-27 08:00:00
In this series we introduce original ideas that may help to make a restaurant more opular. Part three is dedicated entirely to the ’bring your own bottle – BYOB’ concept....
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Employment pessimism is subsiding
Date: 2010-04-27 08:00:00
GKI’s economic sentiment index continued to improve moderately in February. In the business sector expectations were more optimistic, with the exception of industry – here the confidence index reduced a...
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Dr Bernd Hallier: Retailers know a lot about their customers
Date: 2010-04-27 08:00:00
According to Dr Bernd Hallier, the director of EHI Retail Institute retail is one of the driving forces behind information technology. He told Trade magazin that in Central and Eastern...
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Vape Derm Herbal 2in1
Date: 2010-04-27 08:00:00
The first product that protects not only from mosquito and tick bites, but thanks to its calming stick it guarantees instant comfort in case of a jellyfish sting while swimming...
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New managing director at Danone Kft.
Date: 2010-04-27 08:00:00
From 16 March 2010, Paolo Maria Tafuri (49) is the new managing diector of Danone Kft. He joined Italaquae – Danone’s mineral water manufacturer in Italy – in 1989 and...
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Desire materialised – Guru from Pöttyös
Date: 2010-04-27 08:00:00
This spring Pöttyös introduces its new dessert Guru, which simply seduces us to have a snack. Guru is a unique product, a real treat that combines cream caramel and crunchy...
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The several-year shrinking of the store network stopped last year
Date: 2010-04-27 08:00:00
Last year Nielsen registered 19,900 general food stores in Hungary, practically just as many as a year earlier. The number of hypermarkets rose from 137 to 152, while the 401-500...
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‘Fair share’ is the most effective
Date: 2010-04-27 08:00:00
Many FMCG manufacturing companies carry out in-store surveys themselves, but these prove to be less efficient than they expect. My experience is that many decision-makers need complex systems that fit...
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Dolce vita
Date: 2010-04-27 08:00:00
The world spends more than USD 40 billion on chocolate in a year – one third of this is spent in the United States. Still, chocolate is the cheapest ‘luxury...
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‘It is ending precisely now…’ (Part 1)
Date: 2010-04-27 08:00:00
‘…so I let it go!’ Tibi Kiss, the lead singer of Quimby probably referred to something else, but we thought it would fit the new, 6-part series by Trade magazin...
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Dove Go Fresh Revive shower cream
Date: 2010-04-27 08:00:00
Combines pomegranate and lemon to refresh the body....
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Tihany Valogatas
Date: 2010-04-27 08:00:00
From now on Bakony camembert will also be sold under the brand name Tihany Válogatás, using the Tihany Válogatás Sandwich Camambert name....
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Trendy colours – just like it was new
Date: 2010-04-27 08:00:00
Henkel’s new product, Perwoll Color Magic liquid laundry detergent protects textiles from fading, thanks to its special colour renewing formula. Besides, it also removes microscopic naps. Available in 1-, 2-,...
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Earth Hour 2010
Date: 2010-04-27 08:00:00
METRO, Unilever and the STI Group all joined WWF’s Earth Hour project and turned the lights off for an hour on 27 March 2010. METRO turned off its column lighting...
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When Tesco finished 22nd
Date: 2010-04-27 08:00:00
The ranking of food retail companies started with a Top 50 list way back in the past. In 1994, Áfeosz was number one (with a turnover of HUF 110 billion),...
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