News and articles

More OTC products available

The Hungarian market of OTC products is between HUF 70-80 billion annually. Food retail trade may take a 3-4 per cent share from this market. The OTC market shows annual...

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Foreigners staying longer

The total number of nights spent by foreign and domestic visitors at commercial places of accommodation in the first two months of the year grew by 5 per cent compared...

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Apenta Optima

The Apenta product line is repositioned for this season. This is apparent from the special packaging, communication and brand activities....

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Kylie Minogue Darling

The film symbolises everything represented by Kylie Minogue and her first fragrance. It shows us that apart from being an international star, Kylie is also a sophisticated and sensual woman...

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Tesco announcing results

Gross total revenues of Tesco-Global Áruházak Zrt. grew to HUF 544 billion in the fiscal year 2006. They have opened 6 stores so far this year and they are planning...

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Brno Fair presented

A press conference was held by the general director of the Brno Fair, Jin Skrla and the Ambassador of the Czech Republic, Jaromir Plisek. Nine air conditioned exhibition halls equipped...

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Answer:

There is no simple answer to this question. I will only talk about forgery and imitation in my answer, though many other actions may be regarded as “illegal trade practices”....

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More polite pharmacists

Most OTC products have been available outside pharmacies since January while the magnitude of the number of stores where such products could be sold theoretically is measured by hundreds of...

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Promotional leaflets: improving quality and content

According to the findings published in GfK Leaflet Monitor, the market of promotional leaflets published regularly by retail chains has seen substantial development. The number of such publications is growing...

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Helia-D Body Lotion and Self-Tanning Lotion

Helia-D Body Lotion and Self-Tanning Lotion contain several plant ingredients and vitamins in addition to sunflower stem extract which help to care for the skin and keep it clean. The...

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Algida

The best things in life are simple and enjoyable at the same time. Algida brings you this simple pleasure in the shape of a smooth, creamy and delicious ice cream....

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Franz Maas becoming DSV

Frans Maas Hungária Kft. has been continuing its forwarding and logistic activities under the name DSV Hungária Kft. since February 2007....

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Széchenyi Card: always at hand

64 savings co-operatives have joined the sales network of Széchenyi Card so far, as a result of an agreement signed with the National Alliance of Savings Co-operatives and Takarékszövetkezeti Bank...

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Clotted cream, cottage cheese, yoghurt: booming sales

Clotted dairy products form an important part of the assortment of food stores. Among categories measured by Nielsen, clotted cream took 10th place, while cottage cheese ended up in 18th...

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Household appliances: over the top

Sales of electric appliances grew dynamically in 2004-2005. Sales continued to rise last year, but at a slower rate. Prices are falling. A major driving force behind the growth seen...

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Banking services stagnate

Hungarian use of services provided by banks only grew 72 to 74 per cent last year according to a survey by GfK Hungária Piackutató Intézet. This rate is much lower...

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Dove Silk & Sleek shampoo

The new Dove Silk & Sleek shampoo, condicioner and haircream solves the problem of unruly curls of hair. It gently straightens hair and makes it shinier....

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Douwe Egberts

Everybody has a playful side. Play and win with Douwe Egberts Karaván coffee! Agency: BBDO Budapest Zrt. Customer: Sara Lee Hungary Zrt. Product: Douwe Egberts Karaván Apperance: RTL Klub, Viasat...

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A medal for the SPAR boss

Mag. Guntram Drexel, chairman of the supervisory board of SPAR Magyarország Kft., and president of Austria SPAR International AG (ASPIAG) has received the Knight’s Cross of the Republic of Hungary....

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Failure to pay no longer a shame

AccAccording to a recent analysis by Coface Hungary the insolvency rate for Hungarian enterprises grew by 24 per cent in the first quarter of the year, compared to the same...

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How should I tell you?

Clotted dairy products are healthy, but this fact is rather difficult to communicate. More expensive categories show more dynamic development, but this is also a HUF 50 billion segment. Increasing...

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Time to move on from basics to extras

Most households are well equipped nowadays, which means the main motive behind new purchases is buying modern technology. The price-focused attitude is becoming even less common here than in the...

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When Christmas is over

Growth of the revenues in retail trade slowed down in January 2007 again. It was only 1,2 per cent more than a year before. Retail sales totalled HUF 404,7 billion...

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Bertolli Originale

Bertolli Originale, piquant and garlic sauces in their unique and innovative pouches „jump off” the shelves. They are introduced in family flavours to be enjoyed by children as well....

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Scooby-Doo

The children’s favourite Scooby-Doo, goes through exciting adventures in the cartoon serial. From now on, children will be able to accompany him on his adventures. Stickers can be collected from...

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