News and articles
Lower praline sales in the first 6 months
Date: 2009-10-27 08:00:00
According to GfK Hungária’s ConsumerScan, average praline sales exceeded 1.3 kg (approximately 8 boxes) in the first 6 months, we usually buy 1-2 boxes once a month. Buying frequency was...
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Széchenyi Card in numbers
Date: 2009-10-27 08:00:00
The programme was launched in 2002 and after 160,000 applications 120,000 have been handed out so far. SMEs usually apply for HUF 5 million or smaller loans. More and more...
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Real time feedback
Date: 2009-10-27 08:00:00
A simple recipe to satisfy customers: give them what they want. We can get to know what it is if we ask their opinion. An Atlanta-based company, VOC Systems Inc....
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In Poland thousands of small shops disappear, but their market share is stable
Date: 2009-10-27 08:00:00
According to Nielsen’s ShopperTrends survey, the market share of small traditional shops has been stable at 55 percent for three years. Among modern retail channels supermarket is the most popular....
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PICK Liver patés won the Hungarian Product Grand Prix
Date: 2009-10-27 08:00:00
On 2 September, the annual Hungarian Product Grand Prix was held in Parliament’s Felsőházi hall, where László Kovács, president/CEO of PICK Szeged Zrt. received this year’s grand prize for PICK’s...
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KMÉ and HoReCa
Date: 2009-10-27 08:00:00
Agricultural Marketing Centre organised a meeting between representatives of Quality Food from Hungary (KMÉ) products and the HoReCa sector. Companies with products bearing the KMÉ marking try to find new...
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Pasta market surpasses HUF 27 billion
Date: 2009-10-27 08:00:00
Annual pasta sales were up by 4 percent in August 2008-June 2009 and surpassed HUF 27 billion. In the same period volume sales stagnated around 53,000 tons, reveals the Nielsen...
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Hungarians finish 4th
Date: 2009-10-27 08:00:00
As part of the Hoventa trade exhibition, the Central European preliminaries of the Global Chefs Challenge were organised for the second time. Tamás Tóth and Zsolt Berki put on a...
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Does it feel good to enter this place?
Date: 2009-10-27 08:00:00
What influences owners when selecting the design of their restaurants and bars – this was our topic with Dr. László Gerlán, the managing director of Formative Zrt., a company that...
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Chio Crispers Chilis 70 g, Chio Crispers Újhagymás 70 g
Date: 2009-10-27 08:00:00
Chili and chive flavoured peanuts in a crunchy pastry – a real innovation on the salty snacks market....
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Törley Gála wins gold medal at Mundus Vini
Date: 2009-10-27 08:00:00
Törley’s Gála sec champagne won the only gold medal for Hungary at the MUNDUSvini Great International Wine Awards in Germany. In the wine competition there were 5,726 entries from 44...
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Exhibition about the ”soul” of chocolate
Date: 2009-10-27 08:00:00
125-year old Côte d’Or paid tribute to chocolate by organising a special exhibition in Millenáris Park on 11-13 September. The interactive exhibition was implemented by the marketing team of Kraft...
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More cooking done at home is both an opportunity and a challenge for pasta
Date: 2009-10-27 08:00:00
Average price on the pasta market has been stagnating since 2008 and private labels have achieved a 45 percent market share. Import is not significant and egg-content is practically unchanged....
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Development is knocking at the door?
Date: 2009-10-27 08:00:00
Despite economic difficulties Ákos Niklai, the president of Magyar Turizmus Zrt. thinks that the perspectives of HoReCa are hopeful, because the sector is about to develop if it can improve...
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Renting specialist
Date: 2009-10-27 08:00:00
The selection of furniture to rent was rather poor 3-4 years ago, until Dublino Hungary Kft, appeared on the market. It was their idea to introduce novelties like the ”director’s...
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Clorox Fehérítő Gél
Date: 2009-10-27 08:00:00
A thicker bleach gel that gives you precision control and guarantees safety, since it does not splash when used....
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They offer a key to the Chinese market
Date: 2009-10-27 08:00:00
Hungarian SMEs are given a great chance by the European Commission and the Chinese government: they decided to continue the Managers Exchange and Training Programme. Application deadline for the 5th...
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Event about DMS
Date: 2009-10-27 08:00:00
Onlinet, a Cisco partner organises a two-week series of events about Digital Media Signage, one of the most dynamically developing fields of POS advertising. According to ABI Research, in 2009...
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We buy pasta more frequently
Date: 2009-10-27 08:00:00
The volume of pasta bought per household increased moderately in January-June 2009, reveals GfK Hungária’s ConsumerScan. Fewer households bought pasta, sales still improved by 2 percent. 80 percent of households...
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Gastronomic tour for foreign journalists
Date: 2009-10-27 08:00:00
Magyar Turizmus Zrt. invited 16 journalists to make themselves acquainted with Hungary’s culinary values on 20-24 September. The flavour-trip started at Óbuda and continued in Szabolcs-Szatmár-Bereg county, Tokaj and Budapest....
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The market is sparkling
Date: 2009-10-27 08:00:00
Recession did not leave the world’s champagne market intact, but the decrease in domestic consumption was below the average at 10 percent. In terms of volume tank-fermented champagnes, especially the...
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NESTEA Havas Szilva
Date: 2009-10-27 08:00:00
NESTEA Havas Szilva blends the pleasant flavours of natural black tea and plum with the aroma of clove and honey....
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Wider range of services on Auchan’s website
Date: 2009-10-27 08:00:00
Auchan Magyarország Kft.’s website (www.auchan.hu) has been revamped. Shoppers can now create their own profiles, which the system recognizes and only shows promotions in their favourite stores. It is easy...
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Where producer brands are strong
Date: 2009-10-27 08:00:00
In the 60 household chemicals and cosmetics categories measured by Nielsen, private labels represented 17 percent of retail turnover, in terms of value in the first six months of 2008....
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Gift packages: old brands and new concepts
Date: 2009-10-27 08:00:00
Most producers agree that in volume sales last year’s level is achievable, producers do not prepare with crisis-packages but with beautiful and eye-pleasing offers. Unilever Magyarország Kft. was the number...
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Placards in the socialist era
Date: 2009-10-27 08:00:00
From 10 October 2009 until the end of February 2010, the Hungarian Museum of Trade and Tourism exhibits Hungarian retail, tourism and HoReCa-themed placards from the period 1945-1989....
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Success on multiple levels
Date: 2009-10-27 08:00:00
The Budapest International Wine and Champagne Festival closed its gates on September 13. According to Judit Révész, the key account manager of Törley Pezsgőpincészet Kft. the number of wine-savvy participants...
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Sága Tüzes partigolyó
Date: 2009-10-27 08:00:00
Sága expands its portfolio with a new, breaded product....
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GfK Hungária is 20 years old
Date: 2009-10-27 08:00:00
GfK Hungária was founded in 1989 by GfK’s Austrian affiliate, Fessel-GfK. Back than the company employed less than ten people, now it employs ten times more and its sales turnover...
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Ownership concentration at Reál
Date: 2009-10-27 08:00:00
Ownership concentration deepens at Reál Hungária Élelmiszer Kft.: Alaszka Kft. from Debrecen bought a 100 percent share in Élésker Kft. of Gyula. Élésker has 21 stores in 7 towns of...
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