News and articles
Big trader or wholesaler?
Date: 2007-05-30 08:00:00
The drastic reduction in the number of retail outlets we had expected a few years ago did not take place. Many retailers are gone, but many new ones have appeared....
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FINO Familia
Date: 2007-05-30 08:00:00
The smaller brother of the market leader, Piroska fruit syrup. The new products represent excellent quality and attractive appearance without preservatives in a returnable bottle....
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Austrian exports soaring after some hard years
Date: 2007-05-30 08:00:00
Austrian food producers do not complain about being in a small market. Instead, they successfully look for possibilities to export their goods. Josef Domschitz (45), the officer responsible for competitiveness...
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Regional marketing after multinational
Date: 2007-05-30 08:00:00
Gábor Dávid Kovács, the new marketing manager of Bols Hungary Kft., has been working with brands of alcoholic beverages since 1998. He began his career with an advertising agency, then...
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Medals for all Bestillo pálinkas
Date: 2007-05-30 08:00:00
All pálinkas entered by Boldogkő-Fruit Kft. under the label Bestillo for the international competition Destillata, have won medals. Their plum pálinka has won a gold medal....
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Norbi supervising development of Ledo Update personally
Date: 2007-05-30 08:00:00
Ledo begun preparing for co-operation with the Update program in 2005, though the idea of developing a healthier ice cream had been conceived earlier. Ledo Update ice cream was developed...
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Pálinka: the promise of wildness
Date: 2007-05-30 08:00:00
Palinka is hardly used for any cocktails at all, though it could become a new material for cocktails, especially in instantly recognisable flavours – says Gábor Szabó from Miskolci Likőrgyár....
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BOULARD CALVADOS
Date: 2007-05-30 08:00:00
Owing to its exceptionally high and constant quality, Boulard calvados is the market leader in its category world-wide and in Hungary as well. It won two gold medals in the...
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The way to Hungarian shelves
Date: 2007-05-30 08:00:00
Austrian have learned from the flood of imports to their market at the time of their accession to the EU and prepared for a similar flood of exports in 2004....
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Well proven methods for new objectives
Date: 2007-05-30 08:00:00
Andrea Szabó Andrea was appointed marketing director of Tchibo Budapest Kft. in April 2007. She has 12 years of experience in FMCG marketing. She started her career with Dr. Oetker,...
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Alimentaria: opening to the East
Date: 2007-05-30 08:00:00
Alimentaria, the food exhibition in Spain, one of the biggest European markets is becoming truly international. The event to be held between 10-14. March 2008 will be attended by more...
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Alcohol-free beverage becoming an international star
Date: 2007-05-30 08:00:00
Retail sales of alcohol-free beverages showed the biggest growth in terms of value last year. Total sales exceeded USD 200 billion, according to a global analysis by Nielsen titled „What”s...
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Positive experience for Mary-Ker
Date: 2007-05-30 08:00:00
Mary-Ker Kft., the second largest manufacturer of pasta begun working on innovation related to the healthy lifestyle and was contacted by Alexandra Béres in the second half of 2006. As...
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Zwack promoting the consumption of long drinks
Date: 2007-05-30 08:00:00
– Cocktails are increasingly popular, though consumers seem to have rather conservative preferences. This is probably because the is a shortage of trained bartenders and choice is limited to basic...
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Muscat D’or champagne
Date: 2007-05-30 08:00:00
Owing to the unique technology used, the new Muscat D’or champagne retains the honey sweet flavour and wonderful fragrance of muscatel grapes. The flavour of the brand Muscat D’or is...
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Fütyülõs Raspberry with honey
Date: 2007-05-30 08:00:00
A new flavour, Raspberry with honey will be added to the Fütyülős product line which enjoys growing popularity among young people in Hungary. The fruitiness of raspberry and the silkiness...
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P&G, Spar: effects of IT on business processes
Date: 2007-05-30 08:00:00
134 IT experts from 23 countries discussed the effects of technological development on FMCG trade at the “CIES – The Food Business Forum” conference in Monte Carlo, in March. After...
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Bad habits need to be changed
Date: 2007-05-30 08:00:00
Pápai Hús ZRt. found a new general director in February, Dr. Tibor Lóránth. During his career, he had practised as a vet, worked as head of sales in Bábolna Takarmányipari...
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Birthday party
Date: 2007-05-30 08:00:00
Sió celebrated its 30th birthday with a spectacular party for the key partners of SIÓ-ECKES Kft. Endre Fazekas general director and János Barna, sales director spoke about the highlights of the...
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Panorama of drinks before the heat
Date: 2007-05-30 08:00:00
A warmer climate is not the only reason behind the expansion seen in the sales of alcohol-free beverages. More comprehensive brand strategies, deeper knowledge of consumers and innovation also make...
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Six Rauch products based on Weight Control
Date: 2007-05-30 08:00:00
Rauch was among the first companies to join the Weight Control program of Alexandra Béres, as the values represented by Nativa Tea & Water and Rauch Ice Tea light products...
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Businesses reluctant to invest in new refrigerators
Date: 2007-05-30 08:00:00
We enjoy a cold drink or a beer in the summer. Of course, good refrigerators are needed to cool our drinks. Unfortunately, many bars and restaurants forget to invest in...
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adidas Pure Lightness
Date: 2007-05-30 08:00:00
Pure Lightness represents a new feeling among adidas perfumes for ladies. It encourages women to enjoy life and have fun – free of commitments and expectations....
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Fanta Mango
Date: 2007-05-30 08:00:00
Enjoy discovering the World of Fanta! This is an invitation to discover new countries, and constantly renewed Fanta flavours, to visit the world of Fanta. Agency: Starcom médiaügynökség / Ogilvy&Mather...
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The stores of tomorrow
Date: 2007-05-30 08:00:00
All participants at the conference were interested in the direction of change resulting from the increasing use of IT. Experts from Edcon, Casino and Edeka reported their experiences related to...
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Haribo after Hasbro
Date: 2007-05-30 08:00:00
Haribo Hungária Kft. has a new managing director, Ákos Perjés. Earlier, he had spent five years with Hasbro Magyarország Kft. in a similar position. He has also had considerable experience...
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Slovakian legend in the Hungarian market
Date: 2007-05-30 08:00:00
The soft drink Kofola is now available in Hungary. It is not only a leading brand in Slovakia with a market share of 30 per cent, it also holds a...
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Szentkirályi wants a quarter of the market
Date: 2007-05-30 08:00:00
Szentkirályi Ásványvíz Kft. achieved revenues of HUF 4,3 billion last year. The company intends to achieve 20 per cent growth and a 25 per cent share in the Hungarian market...
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