Company and Personal News
Has been better – will be better?
Date: 2008-02-01 08:00:00
Regarding last year, everybody agrees that it has been a difficult period and it’s far from being over. As a result of austerity measures, purchasing power and sales dropped, while...
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„Tour de Tesco” continuing
Date: 2008-02-01 08:00:00
The minimum size for Tesco stores is 1,000 square meters. They opened 22 stores in Hungary last year, making the total 122. The price sensitivity of Hungarian consumers has become...
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Bitter-sweet Belgian praline
Date: 2008-02-01 08:00:00
The Belgian GDP is USD 38,000 and economic growth is 3-5 per cent, but they have their problems too. Theoretically, the Walloons and the Flemish should live together in harmony....
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Not enough POS accept cards
Date: 2008-02-01 08:00:00
According to a survey conducted for MasterCard®, significant changes have taken place in the way we use debit cards, in the last five years. While only 31 per cent of...
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New HR director for SIÓ-ECKES
Date: 2008-02-01 08:00:00
Marianna Bartos was appointed the new HR director of SIÓ-ECKES Kft. on 1. January. Previously, she had worked for Johnson&Johnson Kft. and has 15 years experience in the FMCG sector....
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Difficult year behind and ahead of us
Date: 2008-02-01 08:00:00
Last year was a difficult one as a result of austerity measures and decreasing purchasing power. Though exact figures are not available yet, the end of the year shopping frenzy...
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Brands coming to life in stores
Date: 2008-02-01 08:00:00
Hostess promotions are the biggest “events” that take place inside stores. What are the details which need to be taken into consideration in order to make such events truly effective?...
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About 2007 and 2008
Date: 2008-02-01 08:00:00
In recent year, our prime ministers have picked up the habit of addressing the public in “State of the Union-style” about the year. This reminds me of the joke: “This...
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Beer at higher level
Date: 2008-02-01 08:00:00
The Beer Academy established by Borsodi Sörgyár Zrt. was opened on 17 December. This institution offers a training course which includes a general review of beer types, the proper tapping...
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LLP in the elite club of Microsoft
Date: 2008-02-01 08:00:00
LLP has become a member of President’s Club, a the circle made up of the best Microsoft partners. These companies represent the top five per cent of Microsoft partners in...
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Two giants battle in Hungary as well
Date: 2008-02-01 08:00:00
Two giants and gigantic competition. The battlefield is Europe and to some extent, the whole world. Aldi is present in ten countries in Europe, but it also has stores in...
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Superior entertainment
Date: 2008-02-01 08:00:00
Organising events is an ancient activity which has matured over the centuries both in terms of technology and human resources. According to György Pártos, strategic director of Creamteam, success can...
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Master Good keeping pace
Date: 2008-02-01 08:00:00
In 2007, Master Good Kft. enhanced its position in the retail market by getting a number of new products listed by practically all the major retail chains and substantially boosting...
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Police station in Tesco
Date: 2008-02-01 08:00:00
A small police station has been set up in the Szolnok Tesco hyper market. Tesco intends to develop a similar co-operation with police forces elswhere, as well. n...
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Pápai Hús opening new wholesale outlet
Date: 2008-02-01 08:00:00
Pápai Hús Zrt. has opened a wholesale outlet in Budapest. They do deliveries in and around Budapest at favourable rates....
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The Lidl philosophy
Date: 2008-02-01 08:00:00
Lidl was established in the 30’s, later splitting into a discount chain and a hyper market and super market chain under the name of Kaufland and Handelshof. At present, Lidl...
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Independent profession at last
Date: 2008-02-01 08:00:00
The Association of Hungarian Event Organisers was established in 1992, and has over 105 members at present. However, this activity was only issued a TEÁOR registration number of its own...
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The secret of real wiener schnitzel
Date: 2008-02-01 08:00:00
Gathering information and being well informed is essential today, in our accelerated life. We must be familiar with the market we compete in and consumers are also increasingly familiar with...
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Cheese promotion dedicated
to the number 3
Date: 2008-02-01 08:00:00
Prizes from the prize game of SOLE-MIZO ZRt. promoting cheese were handed over at the end of November. 3 participants were able to win a HUF 300,000 trip with 3...
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Football European Cup: + EUR 1,4 billion
Date: 2008-02-01 08:00:00
According to a survey prepared for MasterCard, the 2008 football European Cup may yield a profit of EUR 1,4 billion for the economy of the continent. Each of the games...
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The Aldi concept
Date: 2008-02-01 08:00:00
The name ALDI is intended to represent constantly high quality at a constantly low price. This is the cornerstone of their success. Aldi has several branches with independent companies. They...
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Choosing gifts
Date: 2008-02-01 08:00:00
Choosing gifts is not an easy task because we intend to make two people happy. We want to make ourselves happy by giving something we feel is special and we...
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Eventful end for the year in the market of sweets
Date: 2008-02-01 08:00:00
Austerity measures do not seem to have had much effect in the market of sweets, with supply showing dynamic growth. The expanded assortments of Bonbonetti Choco Kft., Nestlé Hungária Kft....
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On page 12 of the April 2007 edition of Trade Magazin an 1/1 advertisement was published by Zwack Unicum Nyrt. 1/1.
Date: 2008-02-01 08:00:00
A statistical table by IWSR (International Wine and Spirit Record) for 2006 was also published as part of the ad. We have been informed by the advertiser that the published...
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Coop-Christmas for children
Date: 2008-02-01 08:00:00
Fifteen hundred children attended the Christmas party held by Tisza-Coop Zrt. on 21. December in Tiszaliget. Tisza-Coop Zrt. is a regional purchasing centre of the Coop group which has already...
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Minute prices on top
Date: 2008-02-01 08:00:00
The story of Plus began in Germany in 1972. Within a short time, there were a thousand Plus stores. Their expansion in Eastern Europe began in 1992. In 2000, Plus...
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Food prices going up
Date: 2008-02-01 08:00:00
The average increase in consumer price was 0,6 per cent in November 2007. Prices showed a year on year increase of 7,1 per cent. According to a KSH report, prices...
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Drawings for Lapland
Date: 2008-02-01 08:00:00
The main prize for the Santa Claus prize game of Storck Hungária Kft. was drawn on 6. December. Buying at least 200 grams of Toffifee and submitting a drawing was...
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Hungary jobless rate rises in Q4 2007
Date: 2008-02-01 00:00:00
According to Central Statistics Office, Hungary's rate of unemployment ticked up to 7.7% year on year. Hungary's rate of unemployment came to 7.4% on average in 2007, down by 0.1...
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Drastic price increase at beers
Date: 2008-02-01 00:00:00
According to Imre Sivo, president of Hungarian Beer Manufacturers, the companies can't swallow the high raw-material costs. Last year the malt price growth with 40-86%, the hop became 25-40% most...
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