Company and Personal News

Has been better – will be better?

Regarding last year, everybody agrees that it has been a difficult period and it’s far from being over. As a result of austerity measures, purchasing power and sales dropped, while...

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„Tour de Tesco” continuing

The minimum size for Tesco stores is 1,000 square meters. They opened 22 stores in Hungary last year, making the total 122. The price sensitivity of Hungarian consumers has become...

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Bitter-sweet Belgian praline

The Belgian GDP is USD 38,000 and economic growth is 3-5 per cent, but they have their problems too. Theoretically, the Walloons and the Flemish should live together in harmony....

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Not enough POS accept cards

According to a survey conducted for MasterCard®, significant changes have taken place in the way we use debit cards, in the last five years. While only 31 per cent of...

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New HR director for SIÓ-ECKES

Marianna Bartos was appointed the new HR director of SIÓ-ECKES Kft. on 1. January. Previously, she had worked for Johnson&Johnson Kft. and has 15 years experience in the FMCG sector....

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Difficult year behind and ahead of us

Last year was a difficult one as a result of austerity measures and decreasing purchasing power. Though exact figures are not available yet, the end of the year shopping frenzy...

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Brands coming to life in stores

Hostess promotions are the biggest “events” that take place inside stores. What are the details which need to be taken into consideration in order to make such events truly effective?...

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About 2007 and 2008

In recent year, our prime ministers have picked up the habit of addressing the public in “State of the Union-style” about the year. This reminds me of the joke: “This...

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Beer at higher level

The Beer Academy established by Borsodi Sörgyár Zrt. was opened on 17 December. This institution offers a training course which includes a general review of beer types, the proper tapping...

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LLP in the elite club of Microsoft

LLP has become a member of President’s Club, a the circle made up of the best Microsoft partners. These companies represent the top five per cent of Microsoft partners in...

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Two giants battle in Hungary as well

Two giants and gigantic competition. The battlefield is Europe and to some extent, the whole world. Aldi is present in ten countries in Europe, but it also has stores in...

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Superior entertainment

Organising events is an ancient activity which has matured over the centuries both in terms of technology and human resources. According to György Pártos, strategic director of Creamteam, success can...

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Master Good keeping pace

In 2007, Master Good Kft. enhanced its position in the retail market by getting a number of new products listed by practically all the major retail chains and substantially boosting...

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Police station in Tesco

A small police station has been set up in the Szolnok Tesco hyper market. Tesco intends to develop a similar co-operation with police forces elswhere, as well. n...

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Pápai Hús opening new wholesale outlet

Pápai Hús Zrt. has opened a wholesale outlet in Budapest. They do deliveries in and around Budapest at favourable rates....

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The Lidl philosophy

Lidl was established in the 30’s, later splitting into a discount chain and a hyper market and super market chain under the name of Kaufland and Handelshof. At present, Lidl...

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Independent profession at last

The Association of Hungarian Event Organisers was established in 1992, and has over 105 members at present. However, this activity was only issued a TEÁOR registration number of its own...

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The secret of real wiener schnitzel

Gathering information and being well informed is essential today, in our accelerated life. We must be familiar with the market we compete in and consumers are also increasingly familiar with...

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Cheese promotion dedicated to the number 3

Prizes from the prize game of SOLE-MIZO ZRt. promoting cheese were handed over at the end of November. 3 participants were able to win a HUF 300,000 trip with 3...

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Football European Cup: + EUR 1,4 billion

According to a survey prepared for MasterCard, the 2008 football European Cup may yield a profit of EUR 1,4 billion for the economy of the continent. Each of the games...

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The Aldi concept

The name ALDI is intended to represent constantly high quality at a constantly low price. This is the cornerstone of their success. Aldi has several branches with independent companies. They...

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Choosing gifts

Choosing gifts is not an easy task because we intend to make two people happy. We want to make ourselves happy by giving something we feel is special and we...

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Eventful end for the year in the market of sweets

Austerity measures do not seem to have had much effect in the market of sweets, with supply showing dynamic growth. The expanded assortments of Bonbonetti Choco Kft., Nestlé Hungária Kft....

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On page 12 of the April 2007 edition of Trade Magazin an 1/1 advertisement was published by Zwack Unicum Nyrt. 1/1.

A statistical table by IWSR (International Wine and Spirit Record) for 2006 was also published as part of the ad. We have been informed by the advertiser that the published...

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Coop-Christmas for children

Fifteen hundred children attended the Christmas party held by Tisza-Coop Zrt. on 21. December in Tiszaliget. Tisza-Coop Zrt. is a regional purchasing centre of the Coop group which has already...

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Minute prices on top

The story of Plus began in Germany in 1972. Within a short time, there were a thousand Plus stores. Their expansion in Eastern Europe began in 1992. In 2000, Plus...

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Food prices going up

The average increase in consumer price was 0,6 per cent in November 2007. Prices showed a year on year increase of 7,1 per cent. According to a KSH report, prices...

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Drawings for Lapland

The main prize for the Santa Claus prize game of Storck Hungária Kft. was drawn on 6. December. Buying at least 200 grams of Toffifee and submitting a drawing was...

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Hungary jobless rate rises in Q4 2007

According to Central Statistics Office, Hungary's rate of unemployment ticked up to 7.7% year on year. Hungary's rate of unemployment came to 7.4% on average in 2007, down by 0.1...

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Drastic price increase at beers

According to Imre Sivo, president of Hungarian Beer Manufacturers, the companies can't swallow the high raw-material costs. Last year the malt price growth with 40-86%, the hop became 25-40% most...

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