News and articles
Companies offering excellent client service
ClientFirst Consulting tested more than 1,500 shops and places where consumers are served before announcing this year’s ‘Excellence in Client Service’ award winners. In the large companies category Telenor Magyarország...
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Drinking beer right after coffee?
Coffee house chain Frei is the first such establishment in Hungary to start serving beer: an excellent IPA by Hungarian craft beer maker HopTop Brewery. The chain will change the...
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Street food trends in 2019
1. innovative products appear, 2. a wider range of healthier foods, 3. gastro-markets, food courts and gourmet festivals become more popular, 4. sustainability’s importance grows, 5. hypermarkets become suppliers of...
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The Fraich Fantasy continues
European Fraich Fantasy, the joint campaign of the Hungarian Chamber of Agriculture (NAK) and French cross-sector trade organisation Interfel continues. The 3-year campaign, which was launched last year, promotes fruit...
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Guest slogans promote restaurant
El Arroyo, a taco restaurant in Arlington, Texas is famous all over the USA for its funny roadside advertising signs. What makes the concept really professional is that the board...
Read moreThe background of stress-eating
Do you find yourself racing to the pantry when you’re feeling down or otherwise upset? Finding comfort in food is common, and it’s part of a practice called emotional eating....
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SPAR employs one more autistic person
This year SPAR gives work to yet another autistic person. Head of communications Márk Maczelka told: SPAR has created or changed certain tasks in a way that disabled people can...
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How much do workers in the hospitality sector earn?
Half of the workers in the hospitality sector earn more than a net HUF 300,000 per month, and 12 percent of them take home more than 500,000 a month –...
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Success stories of farmers featured in the OTP Agrár campaign
After Szarvasi Mozzarella and Pankotai Zrt., it is now Lipóti Bakery’s turn to star in the OTP Agrár communication campaign, which was launched last June and explains why agri-food businesses...
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It is good to work here!
The Randstad Awards have been presented for the third time in Hungary. In the retail and HoReCa category hotel chain Hunguest Hotel was named the most attractive employer of 2019....
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An invitation for the whole world
The Hungarian Franchise Association will be there with its own pavilion at the International Franchise Expo (IFE) in New York, between 29 May and 1 June – announced the association’s...
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A quality coffee experience
The ‘slow food’ movement has already reached Hungary too. As part of this, more and more people return to whole bean coffee, which offers a much better coffee experience. Douwe...
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ÖRT: new leaders
The Self-regulatory Advertising Board (ÖRT) has a new president: Dr Kálmán Molnár, director of legal and corporate relations at Unilever. Örs Megyer stepped down as president after 21 years and...
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Coca-Cola Energy arrives in Hungary
For the first time in the history of the company, Coca-Cola Magyarország launched an energy drink as part of the Coca-Cola product range – it was announced on 28 March....
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Nearly 200 Best of diplomas in 2019
The Best of Budapest & Hungary prize has made great progress since 1994: at this year’s award gala nearly 200 Best of diplomas were presented to hospitality businesses in 31...
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Henkel launches worldwide digital upskilling initiative
Henkel has launched a digital upskilling initiative for its 53,000 employees around the world. The company is currently analysing the situation by assessing the digital knowledge of its employees. This...
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Celebrating the anniversary with a Masters’ Dinner
The Hungarian Gastronomic National Association (MNGSZ) is 50 years old and they celebrated the anniversary with 300 guests in Debrecen, in early April. Chef István Volenter compiled the menu of...
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Mars working for deforestation-free cocoa production
Confectionery maker Mars Wrigley continues the action plan, Cocoa for Generations, which they announced in September 2018. The plan seeks to make Mars’ cocoa supply chain fully sustainable and transparent...
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The obligation to report to NAV
There were more than 15 million successful data providings realised via the National Tax and Customs Administration’s (NAV) online invoicing system in a little more than six months. NAV reported...
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SPAR sales up nearly 10 percent
Sales of SPAR Magyarország were up nearly 10 percent at HUF 617.6 billion in 2018. The retailer invested HUF 32 billion in network development – 6 new SPAR stores were...
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NaturAqua continues supporting premature baby units
Premature babies spend the first days of their lives in a Perinatal Intensive Care Centre (PIC). NaturAqua and the National Association for Premature Babies (KORE) are working hard to make...
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A contest for young professionals
METRO Gastro Academy was the host of the 24th Jeunes Chefs Rôtisseurs competition in Hungary. In April young chefs from eight top restaurants proved their skills in the contest. Stand’s...
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The shopping habits of British consumers have changed
When in April 1990 Aldi arrived in the United Kingdom, British supermarket chains were confident that they had nothing to worry about. Back in 2009 Aldi’s market share was still...
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Trade contests in May
In 2019 Ice Cream of the Year will become a bit more festival-like than in former years, offering several programmes (ice cream shows, tasting, concerts) to consumers. The final will...
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With contributions from many
The Guild of Hungarian Restaurateurs (MVI) plans to publish the book that commemorates the life and work of László Jakabffy already this year. MVI president László Kovács has revealed: the...
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Magazine: Self-rewarding and chocolate bars
In spite of rising ingredient prices and the public health product tax (NETA), the chocolate bar market is doing well. The reason of this is the increase in Hungarians’ purchasing power...
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Being lactose-free is useful in brand building
According to Dóra Pessenlehner, shopper marketing manager of Coca-Cola HBC Magyarország, sales of the company’s plant-based drinks have kept growing in the last few years. The company’s new brand AdeZ...
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The chain of stores expect strong Easter traffic
The supermarket chains expect to see even stronger Easter traffic than last year; Customers continue to buy much more than average from hams, eggs, cakes and sweets, but demand is...
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Fruit-based additive for cereals: Gat Foods solution offers “a delicate sweetness without the refined sugar”
Breakfast cereal is sweet and convenient, but consumers are demanding more nutritious alternatives that are lower in refined sugars while retaining ample flavor. Israel-based Gat Foods has launched Fruitlift –...
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