Company and Personal News

Mórakert opening store in Budapest

A store was opened in Budapest by Mórakert Szövetkezet on 22. September, where fresh fruits and vegetables are available directly from the farmers. Gro-ceries, pasta and eggs are also sold...

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Cherry Queen Marcipán

We like marzipan and we know countless forms of marzipan. Marzipan will now be able to take the place it deserves in the hearts of real gourmets: black chocolate bon-non...

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A long term trend

The segment in catering where the biggest potential for growth is seen overseas is fast casual restaurants. Some examples have already appeared in Hungary as well. Fast casual comes from...

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Stores opening

Spar, Szigetvár Open: 16 september Chain: Spar Store space: 702 m2 SKU: Több ezer Spar, Tiszakécske Open: 18 september Chain: Spar Store space: 902 m2 SKU: Több ezer Spar, Mezőkövesd...

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Coop Rally this year again

71 cars entered the third Coop Rally held this year. This race is an excellent tool for promoting excellent quality and safe Hungarian food. According to József Gráf, minister of...

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Dr. Oetker sütési hozzávalók

Questions from children related to the success of baking. Agency: BBDO Budapest Zrt. Customer: Dr. Oetker Magyarország Élelmiszer Kft. Product: Dr. Oetker sütési hozzávalók Apperance: RTL Klub, Viasat3, AXN, Hallmark,...

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Strict rules on the bank of the Ganges

Indian cuisine has had a major effect on Western gastronomy in recent years. Contrary to popular belief, the majority of Indians are not vegetarians, but religion does play a significant...

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Winter salami in prize winning packaging

An open design competition for packaging has been organised by Herz Szalámigyár Zrt. on the 120th anniversary of its foundation. The new packaging of their winter salami has been designed...

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Perfume and music in gyms

Mood Media has been contracted by Holmes Place International, an operator of premium category health clubs for providing background music in their entire chain. The agreement has been signed by...

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Knorr Ínyencek levese – Krémlevesek

The objective has been to make a TV spot which helps consumers discover the special world of Knorr cream soups. Agency: JWT Eastern Europe Marketing Kft. Customer: Unilever Magyarország Kft....

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Secret spices

According to Lucas Patole, chef of Lumbini teaház, those Indian meals which are far more spicier than European food cannot be prepared in the traditional way in Hungary. Spices are...

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Kis Tejes with big plans

A new dairy product appeared in October under the name “Kis Tejes”. The initial assortment of this brand owned by SENOBLE consists of 17 products in 6 categories, manufactured in...

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Wine and chocolate in harmony

A press conference was organised by the Association of Hungarian Manufacturers of Sweets and the Hungarian Wine and Grape Association to promote wine and chocolate jointly on 2. A shift...

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Momentum, rejuvenation, innovation, responsibility

Over 30 years of experience is reflected in the brand policy pursued by SIÓ-ECKES Kft., the market leader in fruit juice. SIÓ is the best known fruit juice brand, with...

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Stocks or protest?

The owner of a pub called Maltermeister Turm in a German town called Goslar has found a creative and unique way of expressing his criticism of the legislation banning smoking...

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ZERO 007

Coca-Cola ZERO is to become one of the official sponsors of the new James Bond movie, which will arrive in Hungary on 13. November. This is the first successful sponsorship...

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Spar promoting consumption of fruits and vegetables

Spar Magyarország has agreed to co-operate with FruitVeB in their „Naponta 3×3 az egészségért!” program, participating actively in an in-store promotional campaign for fruits and vegetables. The promotion will also...

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Premium quality and convenience from Kaiser Food

Kaiser Food attending InterMeat for the first time, presented its products at its own stand. As Szilvia Fésű, export director has told us, they intend to increase their sales in...

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Easier to understand recipe

Learning, especially from foreign sources is increasingly important for chefs today. However, converting English measures to European units is not very easy for many people surfing on the internet in...

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New regional boss for Unilever

Herman Verstraeten was appointed the new regional CEO of Unilever Central Europe on 1. September. Herman Verstraeten took over the position from Tracey Rogers. He had been the CEO of...

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Champagne with crystals

Moët & Chandon champagne for Christmas will be sold in bottles decorated with Swarovski crystals. The limited edition bottles are ideal for collectors. Brut Imperial bottles come in presentation boxes,...

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Mini rolls – Marathon Foods

With its mini rolls, Marathon Foods also intends to take advantage of the boom in the German deep frozen market. According to Andrea Tuskán sales director, convenience products are increasingly...

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Something new under the sun

The remaining five thousand specimens of British ice cream vans are to be utilised for selling the invention of a company called Aunt Bessie’s. This is hot potato puree sold...

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Momentum from Knoppers

A TV campaign was launched by Storck Hungária Kft for the Knoppers wafer in September. With its healthy ingredients, Knoppers is expected by the company to become a dominant product...

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Biomark turned 20

Biomark celebrated its 20th birthday in October. It is a family business specialising in the import and distribution of quality food products. Most of its cheese products are of Czech...

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Ripp-Ropp worth exhibiting

Processed poultry, pork and beef was presented under the Ripp-Ropp brand, at the stand of Mar-Ne-Váll Kft. In the opinion of the owner László Markovits, they need to find export...

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Drink of our town?

If vodka fans were asked to identify the brand with the most distinctive advertisements, four out of five would pick Absolut. This word of Latin origin is present in all...

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Dreher looking for entrepreneurs of the future again

This year, the “Young entrepreneur of the future” program is to be launched by Dreher Sörgyárak Zrt. for the third time. The winners of the competition will receive initial capital...

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New financial director for Heineken

Ákos Magyari was appointed the new financial director of Heineken Hungária Zrt. on 1. November. He had graduated at the Budapest University of Economics in 1995 and has worked for...

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Things learned by Metro-in Central and Eastern Europe

The first Metro stores in our region opened in Hungary and Poland in 1994. An account of the progress made since then has been given by Frans W. H. Muller,...

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