Representing different interests

By: trademagazin Date: 2010. 04. 27. 08:00

This February Burger King’s American franchise partners gave voice to their discontent when the ‘centre’ launched a double cheeseburger promotion campaign: in their opinion by selling at the 1 Dollar price they were making loss. What is the situation like in Hungary?
McDonald’s partners’ interests are represented by Franchise Partners’ Association. Zoltán Kozma a partner from Szombathely is of the opinion that the management of the restaurant chain is interested in paying attention to the issues raised by franchise partners, since it is them who gather consumer feedback most effectively.

The association represents 50 restaurants of 24 partners and they meet 3-4 times a year to harmonise their interests and opinions. The biggest disputes between the partners and the company are about price shaping policy.


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