PR
COOP hits the 20-year mark
On 18 November 2015 retail chain COOP celebrated its 20th birthday in Budapest venue Müpa. Lajos Csepeli, chairman of CO-OP Hungary Zrt.’s board of directors told in his speech that...
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Magazine: ‘FRESH FROM THE WHOLESALE MARKET’
At the end of September 2015 Budapest Wholesale Market started its ‘Fresh from the Wholesale Market’ campaign. In just 1 month almost 100 Budapest greengrocers joined the programme, which collects...
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SMEs can take an express train
Zsanett Ducsai-Oláh, the CEO of Hungarian National Trading House (MNKH) talked to Trade magazin about their Export Express programme, which is supposed to assist SMEs in entering foreign markets. She...
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WMF cookware in SPAR’s new loyalty programme
WMF ProfiSelect products are going to be in the limelight this November, in the new loyalty promotion of SPAR stores. Shoppers have to collect 30 stickers (they get one for...
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New design for Anaconda Professional
Anaconda Professional cosmetics products got a completely new packaging design in 2015, which won them a special prize at HUNGAROPACK in the consumer and collective packaging category. Paqart Design Kft....
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Bank card payment solution for free
Barion offers a free bank card payment solution to b2c retailers. Tamás Bíró, co-owner and marketing director of Barion Payment Zrt. told our magazine that retailers have to meet two...
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Poultry wiener innovation from Merian
In Hungary’s poultry processing industry the B. M. Bernardinelli family were among the pioneers, establishing a company in Orosháza in 1996. The company has always been one of the biggest...
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Opening the door for Hungarian innovations
One of the Hungarian National Trading House’s (MNKH) goals is to support Hungarian startups and innovative SMEs, assisting them in entering foreign markets. CEO Zsanett Ducsai-Oláh and Kata Pál, director...
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Leaders in HORECA is set to explore breakthrough concepts in restaurant industry
The HORECA industry is one of constant change and needs to fit standards set by the government, current trends, and the constant desire to create an atmosphere and culinary experience...
Read morePork is their trademark
On 2 September György Osvay, the CEO of Szerencs Agriculture Zrt. and Dr Antal Németh, the president of the Livestock and Meat Interprofessional Organisation and Marketing Board (VHT) ceremonially signed...
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New payment methods in the market
A growing number of shoppers wish to use new forms of payment in shops, especially when buying online. A survey sponsored by MasterCard and conducted by PRIME Research found –...
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Metro online: expansion in China
Germany’s biggest retailer, Metro AG is planning to start cooperating with Alibaba Group Holding. The German company will sell private label products on the website of the Chinese firm. In...
Read more(HU) IFS Élelmiszer-biztonsági Konferencia (2015. november 5.)
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Magazine: The colours of a cup of black coffee
The best moments often occur when one enjoys a cup of coffee with another person. It is very important for our partners to serve their guests the same delicious cup...
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MNKH: flagships sailing towards new horizons
Zsanett Ducsai-Oláh has been the CEO of the Hungarian National Trading House Zrt. (MNKH) since this spring. She told Trade magazin that MNKH’s primary objective is to assist internationally competitive...
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A wide range of tasty and nourishing products from SPAR for elevenses and tea
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New-generation rich media advertisements in TEN’s portfolio
It is increasingly difficult to achieve advertising goals by using traditional banner ads. These days large-size content is needed if we want users to spend more time with the message....
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(HU) 320 millió forintos felhő alapú fejlesztés a Szintézis ZRt-nél
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The retail security system of the future will cut costs in your store
Since the majority of theft cases in stores occur in the checkout zone, the combination of Justice Security’s cash register supervision solution POSeidon Control System® and Szintézis ZRt.’s retail system...
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A wifi network that works well for everyone
With WifiZone’s professional wifi network restaurants, cafés, hotels and other busy public spaces can offer such wireless internet access to guests which is comfortable and safe for both sides. In...
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The Licensed Products philosophy
Comic heroes, athletes and lovable cartoon characters – these icons are with us throughout our lives. It is enough to think of how much we love Garfield, Star Wars or...
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Fresh product tracking in practice
GS1 Hungary and Metro Kereskedelmi Kft. have already introduced the GS1 DataBar system for fresh products. This barcode types contains much more information than ordinary barcodes and can also be...
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