PR
Fresh product tracking in practice
GS1 Hungary and Metro Kereskedelmi Kft. have already introduced the GS1 DataBar system for fresh products. This barcode types contains much more information than ordinary barcodes and can also be...
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Loyalty programmes are massively popular: 6 from 10 shoppers want the gifts
According to a survey, more than two thirds of European shoppers like to visit stores offering loyalty programmes. Six out of ten shoppers said the gifts they can get in...
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Masters of tender writing
According to Lajos Lovász, president of the MATERal Group, if a business decides to tender for funding, two things need to be clarified: can the project in question be realised...
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Giving consumers real experiences
Róbert Pintér, a trend researcher with eNet told at a business forum organised by Samsung that the relationship between brands and consumers keeps evolving. In his view the most important...
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Client-side encryption
Tresorit Kft. specialises in secure cloud storage with client-side encryption. Company founder and managing director István Lám told us: the problem with server-side encryption is that users lose control of...
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‘SPAR to Go’
The rapid pace of city life makes it impossible for many people to save time for cooking, especially on weekdays. This trend has led to growing demand for ready meals...
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Turn it into an experience!
Groupama Arena opened its gates on 10 August 2014. Managing director Csaba Siklósi talked to our magazine about the state-of-the art sports and entertainment complex: after the opening ceremony the...
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More customers spent more money in Pólus
In the last two years Pólus Center was refurbished from a HUF 1-billion budget. As a result, sales in 2014 were 6 percent higher than in 2013. What is more,...
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Visibility on a small and on a large scale
Marketing and communication tools used in the trading area of shops can be very different across categories, but their goals are the same: grabbing the attention of shoppers. Kornélia Varga,...
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Which Milford tea is your 3 favourite?
This Promotion is done by MILFORD Tea Austria without any involvement of Facebook. www.milford-tea.com...
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Messages served on a tray
According to ARTMATCH, from in-store POS tools demand is the biggest for smaller and cheaper, but attention raising solutions. One of these can be the classic change return tray made...
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HEINEKEN Hungária is ready for the season
HEINEKEN Hungária beers are preparing for the season with many surprises. Sales director Gheorghe-Sever Andresz and marketing and trade marketing director Jan-Willem Van Wensem talked to our magazine about new...
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Fix help for home fruit preserving
Last year the rainy weather was bad for the home preserving of fruits. Despite this Dr. Oetker managed to retain its market leader position in the category, thanks to their...
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IT solutions in retail: they can do it all
Numerous new technological solutions are available to FMCG companies. Éva Kozma, commercial director of Szintézis Zrt. informed our magazine that 2014 was all about online cash registers. She thinks that...
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Shoppers want to be rewarded
In the competition for customers it isn’t enough anymore if retail chains communicate the good prices they offer. FMCG retail is in an orientation phase at the moment all over...
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Magazine: Coffee inspired by mermaid tears
Mocca Negra Zrt. launches a new HoReCa coffee brand, called Mantaro Café. These days many independent firms operate as suppliers in the HoReCa market, and those who don’t offer high...
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Record after record from Alföldi Milk
Alföldi Milk Kft. celebrated its 10th birthday in 2014 with a record performance in the domestic market. Sales exceeded HUF 35 billion and this made the firm the highest-turnover dairy...
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2014: major investments and outstanding sales growth by MIRELITE MIRSA Zrt
Since 2011 MIRELITE MIRSA Zrt., a 100-percent Hungarian-owned family company, has invested HUF 1.15 billion in technological and product innovation. The biggest step was taken last year, when the company...
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(HU) Túlterheltség és alulműködés a kkv-knál
Sorry, this entry is only available in HU....
Read moreSPAR – we are speaking the same language
From 9 March 2015 Zsolt Szalay is SPAR Hungary’s head of sales responsible for INTERPSAR hypermarkets. The new director was born in Orosháza in 1971 and earned a degree in...
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Buy and get healthy!
On 11 March there was a special press event in the health centre built on the second floor of the Príma Gourmet House in Pesthidegkút: the launch of CBA’s new...
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