Market News
Promotional television commercials from a neuromarketing perspective
There is fierce competition between brands and service providers, and companies have great influence on the decisions of consumers. It isn’t an easy job to conquer the hearts of consumers,...
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Exciting 15 months from a market researcher’s perspective
On 15 April Trade Marketing Club (TMC) organised its popular market researchers meeting online. This year 145 participants registered for the free event. Zsuzsanna Hermann, one of the club’s founders...
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Shop! Global Awards award ceremony
At the end of April an online award ceremony was organised to present the Shop! Awards, the OMA awards to the winner of the North American POP competition and the...
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ZEWA Tringle is the Hungarian student champion
Dávid Gál’s Zewa Tringle display proved to be the best in the Student Design category of the Shop! Global Awards in 2020. The Hungarian leg of the contest was organised...
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Essity focuses on sustainability
At the May meeting of POPAI Hungary Réka Nagy, customer marketing manager of Essity Hungary introduced the international, regional and Hungarian sustainability efforts of the company. In the spirit of...
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News in brief
Edeka and Intermarché have left European purchasing alliance AgeCore, where they used to have a combined share of 60 percent. British frozen product specialist Iceland has launched a new store format, called Swift, which they...
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No trade show in May, but a green light for December
Normally the Private Label Manufacturers Association organises the ‘World of Private Label’ trade show in May. Because of the pandemic this year’s event will take place on 14-15 December, in...
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In April GKI’s business confidence index neared the pre-recession level
GKI’s business confidence index got close to the last March level in April 2021 There has never been this big a surge from one month to another as this April....
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Increasing cereal prices
According to the data of AKI PÁIR, in Hungary the producer price of milling wheat (excluding VAT and transport costs) was HUF 74.6 thousand per tonne (+29 percent), feed wheat’s...
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AM: one can also apply for support for crop storage, dryers and cleaners
The Ministry of Agriculture (AM) is announcing a tender for the support of crop storers, dryers and cleaners with a budget of 50 billion HUF within the framework of the...
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In March, producer prices for vegetable products increased and producer prices for meat products decreased in Germany
Producer prices for plant-based food products rose in March due to high demand, while meat prices fell in Germany, according to a report released on Monday by Destatis, the federal...
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Harrods celebrates 150 years of chocolate
Harrods celebrates 150 years of chocolate with the opening of the much-anticipated Chocolate Hall; concluding the final chapter of the four-year restoration of the Food Halls in Harrods’ Knightsbridge store. The...
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Blokkk.com: several stores had to close during the pandemic
Can’t find your favorite store? It may have closed: In 2020, the shutters of 3,744 stores were permanently closed. And maybe there were people who waited until Christmas to see...
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Pentecost can give a boost to trade
Before the long weekends and holidays, the traffic in the shops usually picks up, but this year’s Pentecostal traffic can be strengthened mainly by the gradual easing of protection measures...
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K&H: companies are waiting for EU tendering opportunities
There has been a huge increase in interest from SMEs in EU tendering opportunities, the first quarter results of the K&H SME Confidence Index research showed. Four out of 10...
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KSH: census of individual farms has begun
On May 15, the Central Statistical Office (KSH) will start the census of individual farms with the participation of about 21,000 individual farms nationwide. Respondents can answer the questions online...
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These products might get more and more expensive
Over the past year, the price of spirits, tobacco and fuels has risen significantly, however, there are also products that have gone through a drastic increase in a year: the...
Read moreAccording to K&H’s research, interest in EU tenders has jumped
There has been a huge increase in interest from SMEs in EU applications; the willingness to tender index rose 15 points from the previous quarter, currently standing at 43 points,...
Read moreAirport freight traffic grew by thirty percent in the first third of the year
From January to April, 56.2 thousand tons of air cargo were transported through Ferihegy Airport, about 30 percent more than in the first four months of 2020 and 2019, according...
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Digital integration in Australia
The POPAI and Shop! chapters are watching each other on all five continents. This time we got a summary of digital integration in instore marketing tools from Australia. The Shop!...
Read moreThe Ministry of Agriculture considers the cultivation of small gardens to be a value-creating activity
The Ministry of Agriculture (MoD) considers the cultivation of small gardens to be a value-creating activity of national significance, the state secretary of the ministry responsible for agriculture and rural...
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Prices may explode in Hungary this year
There is now almost complete agreement that 2021 could be the year of the resur ssurrence of inflation in the world. For the time being, everything is pointing in the...
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About 90 percent of entrepreneurs survived the coronavirus pandemic financially in the 11 shopping streets of Budapest
In 11 shopping streets in Budapest, brought together by the Shopping Street Management (BUM), about 90 percent of businesses survived the coronavirus pandemic. The number of shops for rent and...
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According to a CIB analyst, the Hungarian economy may grow by 4.5 percent this year
The outlook for the Hungarian economy is favorable. Compared to CIB Bank’s 4.1 percent March forecast, the Hungarian economy may grow by as much as 4.5 percent this year, and...
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AM Secretary of State: the government has increased teh co-financing of the rural development program to 80 percent
The government has increased co-financing for the Common Agricultural Policy (CAP) rural development program from 17.5 percent to 80 percent, the state secretary, responsible for agriculture and rural development said...
Read more90 percent of corn was sown in Zala County
The sowing of sunflowers in Zala County has been completed, and more than 90 percent of the corn sown area has been sown, the county president of the National Chamber...
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Walmart cooks up healthy eating
Walmart this week debuted an educational interactive experience called The Hidden World of Waffles + Mochi to urge families to cook healthier meals. The culinary adventure is based on the Netflix children’s...
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Research shows how confident and happy we feel
Nearly 40,000 respondents were surveyed on women’s self-confidence. The results show that Hungarian women far underestimate their self-esteem in terms of confidence and happiness....
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Magazine: Pandemic reshapes the intimate hygiene market
According to Viktória Szabó, brand activation manager of Johnson & Johnson Kft., women spending more time at home due to the pandemic favoured sanitary pad sales to tampons. Although hypermarkets...
Read moreMilk Product Council: we should prevent the decline of Hungarian dairy products on the market
In the interest of the future of the Hungarian dairy sector, it is necessary to prevent domestically produced products from being pushed out of their own markets, the Milk Product...
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