Market News
Promotional television commercials from a neuromarketing perspective
Date: 2021-05-17 19:09:34
There is fierce competition between brands and service providers, and companies have great influence on the decisions of consumers. It isn’t an easy job to conquer the hearts of consumers,...
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Exciting 15 months from a market researcher’s perspective
Date: 2021-05-17 15:57:53
On 15 April Trade Marketing Club (TMC) organised its popular market researchers meeting online. This year 145 participants registered for the free event. Zsuzsanna Hermann, one of the club’s founders...
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Shop! Global Awards award ceremony
Date: 2021-05-17 15:35:55
At the end of April an online award ceremony was organised to present the Shop! Awards, the OMA awards to the winner of the North American POP competition and the...
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ZEWA Tringle is the Hungarian student champion
Date: 2021-05-17 15:31:06
Dávid Gál’s Zewa Tringle display proved to be the best in the Student Design category of the Shop! Global Awards in 2020. The Hungarian leg of the contest was organised...
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Essity focuses on sustainability
Date: 2021-05-17 15:15:40
At the May meeting of POPAI Hungary Réka Nagy, customer marketing manager of Essity Hungary introduced the international, regional and Hungarian sustainability efforts of the company. In the spirit of...
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News in brief
Date: 2021-05-17 15:09:34
Edeka and Intermarché have left European purchasing alliance AgeCore, where they used to have a combined share of 60 percent. British frozen product specialist Iceland has launched a new store format, called Swift, which they...
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No trade show in May, but a green light for December
Date: 2021-05-17 15:01:44
Normally the Private Label Manufacturers Association organises the ‘World of Private Label’ trade show in May. Because of the pandemic this year’s event will take place on 14-15 December, in...
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In April GKI’s business confidence index neared the pre-recession level
Date: 2021-05-17 15:00:19
GKI’s business confidence index got close to the last March level in April 2021 There has never been this big a surge from one month to another as this April....
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Increasing cereal prices
Date: 2021-05-17 14:53:39
According to the data of AKI PÁIR, in Hungary the producer price of milling wheat (excluding VAT and transport costs) was HUF 74.6 thousand per tonne (+29 percent), feed wheat’s...
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AM: one can also apply for support for crop storage, dryers and cleaners
Date: 2021-05-17 11:10:49
The Ministry of Agriculture (AM) is announcing a tender for the support of crop storers, dryers and cleaners with a budget of 50 billion HUF within the framework of the...
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In March, producer prices for vegetable products increased and producer prices for meat products decreased in Germany
Date: 2021-05-17 11:03:46
Producer prices for plant-based food products rose in March due to high demand, while meat prices fell in Germany, according to a report released on Monday by Destatis, the federal...
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Harrods celebrates 150 years of chocolate
Date: 2021-05-17 10:59:26
Harrods celebrates 150 years of chocolate with the opening of the much-anticipated Chocolate Hall; concluding the final chapter of the four-year restoration of the Food Halls in Harrods’ Knightsbridge store. The...
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Blokkk.com: several stores had to close during the pandemic
Date: 2021-05-14 12:11:34
Can’t find your favorite store? It may have closed: In 2020, the shutters of 3,744 stores were permanently closed. And maybe there were people who waited until Christmas to see...
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Pentecost can give a boost to trade
Date: 2021-05-14 11:51:53
Before the long weekends and holidays, the traffic in the shops usually picks up, but this year’s Pentecostal traffic can be strengthened mainly by the gradual easing of protection measures...
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K&H: companies are waiting for EU tendering opportunities
Date: 2021-05-14 11:43:33
There has been a huge increase in interest from SMEs in EU tendering opportunities, the first quarter results of the K&H SME Confidence Index research showed. Four out of 10...
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KSH: census of individual farms has begun
Date: 2021-05-14 11:30:51
On May 15, the Central Statistical Office (KSH) will start the census of individual farms with the participation of about 21,000 individual farms nationwide. Respondents can answer the questions online...
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These products might get more and more expensive
Date: 2021-05-14 11:24:11
Over the past year, the price of spirits, tobacco and fuels has risen significantly, however, there are also products that have gone through a drastic increase in a year: the...
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According to K&H’s research, interest in EU tenders has jumped
Date: 2021-05-14 11:20:10
There has been a huge increase in interest from SMEs in EU applications; the willingness to tender index rose 15 points from the previous quarter, currently standing at 43 points,...
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Airport freight traffic grew by thirty percent in the first third of the year
Date: 2021-05-14 11:15:56
From January to April, 56.2 thousand tons of air cargo were transported through Ferihegy Airport, about 30 percent more than in the first four months of 2020 and 2019, according...
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Digital integration in Australia
Date: 2021-05-14 11:14:54
The POPAI and Shop! chapters are watching each other on all five continents. This time we got a summary of digital integration in instore marketing tools from Australia. The Shop!...
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The Ministry of Agriculture considers the cultivation of small gardens to be a value-creating activity
Date: 2021-05-14 11:11:06
The Ministry of Agriculture (MoD) considers the cultivation of small gardens to be a value-creating activity of national significance, the state secretary of the ministry responsible for agriculture and rural...
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Prices may explode in Hungary this year
Date: 2021-05-14 10:16:58
There is now almost complete agreement that 2021 could be the year of the resur ssurrence of inflation in the world. For the time being, everything is pointing in the...
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About 90 percent of entrepreneurs survived the coronavirus pandemic financially in the 11 shopping streets of Budapest
Date: 2021-05-13 11:50:03
In 11 shopping streets in Budapest, brought together by the Shopping Street Management (BUM), about 90 percent of businesses survived the coronavirus pandemic. The number of shops for rent and...
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According to a CIB analyst, the Hungarian economy may grow by 4.5 percent this year
Date: 2021-05-13 11:33:32
The outlook for the Hungarian economy is favorable. Compared to CIB Bank’s 4.1 percent March forecast, the Hungarian economy may grow by as much as 4.5 percent this year, and...
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AM Secretary of State: the government has increased teh co-financing of the rural development program to 80 percent
Date: 2021-05-13 11:22:45
The government has increased co-financing for the Common Agricultural Policy (CAP) rural development program from 17.5 percent to 80 percent, the state secretary, responsible for agriculture and rural development said...
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90 percent of corn was sown in Zala County
Date: 2021-05-13 11:05:53
The sowing of sunflowers in Zala County has been completed, and more than 90 percent of the corn sown area has been sown, the county president of the National Chamber...
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Walmart cooks up healthy eating
Date: 2021-05-13 10:30:53
Walmart this week debuted an educational interactive experience called The Hidden World of Waffles + Mochi to urge families to cook healthier meals. The culinary adventure is based on the Netflix children’s...
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Research shows how confident and happy we feel
Date: 2021-05-13 08:54:45
Nearly 40,000 respondents were surveyed on women’s self-confidence. The results show that Hungarian women far underestimate their self-esteem in terms of confidence and happiness....
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Magazine: Pandemic reshapes the intimate hygiene market
Date: 2021-05-13 07:34:18
According to Viktória Szabó, brand activation manager of Johnson & Johnson Kft., women spending more time at home due to the pandemic favoured sanitary pad sales to tampons. Although hypermarkets...
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Milk Product Council: we should prevent the decline of Hungarian dairy products on the market
Date: 2021-05-12 11:50:25
In the interest of the future of the Hungarian dairy sector, it is necessary to prevent domestically produced products from being pushed out of their own markets, the Milk Product...
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