News and articles
TÉSZ: pros and contras
Date: 2007-06-27 08:00:00
The supply chain of fruits and vegetables in the EU is based on the sales co-operatives of producers (TÉSZ). At the moment, only 68 such organisations exist in Hungary and...
Read more
Selling no longer the priority at fairs
Date: 2007-06-27 08:00:00
Today, there is practically no difference between the meaning of the words “trade exhibition” and “trade fair. Though deals are rarely signed, these events have become very important marketing tools....
Read more
Maze of paragraphs
Date: 2007-06-27 08:00:00
Many regulations pertaining to sales of OTC products and also to pharmaceuticals which require a prescription changed in the beginning of the year. While selling of OTC products in retail...
Read more
LMMI 100% lemon juice
Date: 2007-06-27 08:00:00
LMMI 100% lemon juice is made from the best Sicilian lemons, harvested in the winter, at the peak of their ripeness....
Read more
Private meeting in Amsterdam
Date: 2007-06-27 08:00:00
Mostly small to medium businesses are interested in joining the international production of private labels in Hungary. 1,600 companies from 70 countries attended the world exhibition held in Amsterdam at...
Read more
Beware of the midget!
Date: 2007-06-27 08:00:00
This was the title of a movie, in which Goldie Hawn saw a hit man in every short man she met. I call sales people who fail to sell –...
Read more
Banana palinka is here
Date: 2007-06-27 08:00:00
Agárdi Pálinkafőzde has begun making palinka from tropical fruits. The tropical flavours are intended primarily for the Hungarian market. Agárdi Látogatócentrum also has a new program to offer: grill parties...
Read more
Secrets of successful exhibitors
Date: 2007-06-27 08:00:00
Many people believe that the most cost-effective marketing tools for small to medium enterprises are exhibitions. However, hard and creative work is also needed to attract attention. Spectacular stands are...
Read more
Coupons, points, VAT
Date: 2007-06-27 08:00:00
We asked Zsolt Tenczer, senior manager of PricewaterhouseCoopers, about the differences between the way VAT deductible after promotional vouchers is calculated n the EU and in Hungary. Vouchers and coupons...
Read more
Enter the olive oils
Date: 2007-06-27 08:00:00
Olive oil is a small category but it shows dynamic growth. Annual retail sales exceed HUF 2 billion . According to the Retail Index of Nielsen, growth was over 21...
Read more
Discounting
Date: 2007-06-27 08:00:00
A classic cash register shows us how much we have sold. Though barely noticeably yet, amounts in cash registers at the end of the day have begun to shrink. Small,...
Read more
Wine and wine makers at Zwack
Date: 2007-06-27 08:00:00
„Get acquainted with the wine maker!” was the name of the wine tasting held by Zwack Unicum Nyrt. On 14. June, where among others, the latest products from Zwack Izabella...
Read more
City of vending machines to be built in September
Date: 2007-06-27 08:00:00
“Vision of Vending” – a vision of the future in the world of vending machines. This is the main concept of the Eu’Vend exhibition to be held in Cologne, in...
Read more
„We had been very successful for the first 20 years”
Date: 2007-06-27 08:00:00
We are in a small family store in the medieval city centre of Spoleto. This is a typical example of the traditional retail businesses which still hold a 30 per...
Read more
Wiener Normal and Light
Date: 2007-06-27 08:00:00
A product representing the inimitable atmosphere of Vienna cafes and the flavours of fine coffees from Vienna, in new packaging, with a Light version coming soon!...
Read more
Stores opening
Date: 2007-06-27 08:00:00
Tesco, Pécs Open: 20 arpil 2007 Chain: Tesco Store space: 1000 m2 SKU: 10 000 Tesco, Debrecen-Józsa Open: 4 may 2007 Chain: Tesco Store space: 1000 m2 SKU: 10 000...
Read more
Chevaliers of Champagne celebrating 20th birthday
Date: 2007-06-27 08:00:00
Chevaliers of Törley Champagne celebrated the 20th anniversary of the establishment of the Order on 18. May in Budafok. Törley also has reason to be proud of its wines which...
Read more
Frozen pizzas concentrated in discount stores
Date: 2007-06-27 08:00:00
According to Nielsen research, retail sales of frozen pizzas grew by 18 per cent in terms of value in the April 2006–March 2007 period. The market share of snack-type pizzas...
Read more
Partnerluring
Date: 2007-06-27 08:00:00
It is not an easy task to organise a press conference or a partner meeting and it is even harder to make it somewhat different from others. First, the ideal...
Read more
Purchasing partnerships control 95 per cent of the Italian market
Date: 2007-06-27 08:00:00
According to Paul Griffin from the London-based market researchers IGD, the Italian food retail market was worth EUR 149,5 in 2005. The five biggest chains hold a combined market share...
Read more
Strawberry-yoghurt Campino
Date: 2007-06-27 08:00:00
Strawberry-yoghurt Campino refreshed both in looks and in contents has real fruit juice and essence from fruit flowers in addition to 22% fresh, creamy yoghurt....
Read more
METRO in Pécs modernised
Date: 2007-06-27 08:00:00
The most recently modernised METRO Cash & Carry Hungary store opened in Pécs, on 14. June. According to Tibor Zsombor, sales director of METRO Cash & Carry Hungary, all of...
Read more
Silver medal for Kõbányai beer
Date: 2007-06-27 08:00:00
Brands of Dreher Sörgyárak Zrt. have won five medals at the most prestigious world event devoted to quality, the Monde Selection. – In addition to the Grand Gold Medal, Dreher...
Read more
Private label pizzas – at all costs
Date: 2007-06-27 08:00:00
It is not necessarily very logical to go to a discount store for a pizza, but this is what most people do. Customers can choose between a manufacturer’s brand and...
Read more
25 checkpoints
Date: 2007-06-27 08:00:00
The perking plant of Lavazza in Torino, the biggest in the EU, covers 7,3 hectares. As they do not have plantations of their own, they purchase coffee from 60-70 producers....
Read more
Hyper new from Prague
Date: 2007-06-27 08:00:00
I am prejudiced towards Prague. It is not the price of beer, the beauty of the old city or their national food which makes me envy the people, who are...
Read more
SIÓ fresh & fruit
Date: 2007-06-27 08:00:00
New sió fresh&fruit is a delicious, enjoyable, refreshing, pleasant and thirst quenching fruit drink with natural fruit content....
Read more