News and articles
The way to Hungarian shelves
Date: 2007-05-30 08:00:00
Austrian have learned from the flood of imports to their market at the time of their accession to the EU and prepared for a similar flood of exports in 2004....
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Scooter promotion
Date: 2007-05-30 08:00:00
Tchibo has a spectacular promotion in Cora stores this spring. The main prize, a red scooter is displayed on top of „islands of coffee” in the stores for one month...
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Anuga: reservations finishing
Date: 2007-05-30 08:00:00
FVM Agrármarketing Centrum is planning a collective appearance at one of the major exhibitions, Anuga to be held in Köln, between 13-17 October. 470 square meters have been reserved in...
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Weight Control and Update competing
Date: 2007-05-30 08:00:00
We have taken a close look at the two best known lifestyle programs and the assortment of products sold under the two labels. According to a survey by GfK Hungária...
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Trademarks – and what is behind them
Date: 2007-05-30 08:00:00
Quality assurance systems already exist, but after the recent food safety scandals, consumers will require further guarantees of quality. Trade mark certificates which attest to constant, monitored, high quality, or...
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Muscat D’or champagne
Date: 2007-05-30 08:00:00
Owing to the unique technology used, the new Muscat D’or champagne retains the honey sweet flavour and wonderful fragrance of muscatel grapes. The flavour of the brand Muscat D’or is...
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Fütyülõs Raspberry with honey
Date: 2007-05-30 08:00:00
A new flavour, Raspberry with honey will be added to the Fütyülős product line which enjoys growing popularity among young people in Hungary. The fruitiness of raspberry and the silkiness...
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P&G, Spar: effects of IT on business processes
Date: 2007-05-30 08:00:00
134 IT experts from 23 countries discussed the effects of technological development on FMCG trade at the “CIES – The Food Business Forum” conference in Monte Carlo, in March. After...
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Child-friendly Pöttyös
Date: 2007-05-30 08:00:00
The web site of Pöttyös Túró Rudi intended specifically for children www.pottyoskapitany.hu, has officially been classified as „child-friendly”. This title was awarded under the program „2007 – the year of...
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Being different is a matter of life or death
Date: 2007-05-30 08:00:00
„Either you are different from your competitors, or you are dead”. This was the topic to be discussed at the ECR Europe conference held in Milan, in April. The above...
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Univer: not merely new packaging
Date: 2007-05-30 08:00:00
Univer Product Zrt. begun selling Norbi products under the Update 1 code in May 2005. They have 10 Update products, like mayonnaise, ketchup and mustard. Joining the program did not...
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Children fond of inventive gifts
Date: 2007-05-30 08:00:00
It is not very difficult to communicate with children, but manufacturers should be aware of the increasingly strict regulations applicable to this activity. Maresi Foodbroker Kft. has several products for...
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adidas Pure Lightness
Date: 2007-05-30 08:00:00
Pure Lightness represents a new feeling among adidas perfumes for ladies. It encourages women to enjoy life and have fun – free of commitments and expectations....
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Fanta Mango
Date: 2007-05-30 08:00:00
Enjoy discovering the World of Fanta! This is an invitation to discover new countries, and constantly renewed Fanta flavours, to visit the world of Fanta. Agency: Starcom médiaügynökség / Ogilvy&Mather...
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The stores of tomorrow
Date: 2007-05-30 08:00:00
All participants at the conference were interested in the direction of change resulting from the increasing use of IT. Experts from Edcon, Casino and Edeka reported their experiences related to...
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Borsodi still the market leader
Date: 2007-05-30 08:00:00
Revenues of Borsodi Sörgyár reached HUF 44,3 billion in 2006. According to data from the Hungarian Association of Breweries, Borsodi beer was the moist popular brand last year. Sales of...
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Participants and exhibitors
Date: 2007-05-30 08:00:00
Heads of the largest FMCG companies held 150 presentations in three days. The conference titled “Passion for growth” was attended by 2,200 participants, with five Hungarians among them. 42 companies...
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Good evening! – 10 per cent plus
Date: 2007-05-30 08:00:00
Products of Detki Keksz Kft. have been available under the Update label since autumn 2006.. Jó estét! wheat biscuit has been developed specifically for the program, and they will soon...
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Opposite groups drink spirits
Date: 2007-05-30 08:00:00
According to data from the joint database of GfK Hungária and Szonda Ipsos called Product Media Index, less than one out of three Hungarians drink spirits. 6 per cent of...
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Astor LYCRA Flex Ultra
Date: 2007-05-30 08:00:00
Astor LYCRA Flex Ultra white nail whitener and glittering French manicure....
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Zwack partners sampling new products
Date: 2007-05-30 08:00:00
Izabella and Sándor Zwack invited owners of wine and delicacy stores to Zwack Visitors Centre, to a dinner complemented by a visit to a museum and sampling of new wines...
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ECR= efficient consumer response
Date: 2007-05-30 08:00:00
ECR is the abbreviation of. Efficient Consumer Response, while ECR Europe is an organisation composed of manufacturers and retailers, established in 1994. Their aim is to allow players in the...
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11 Norbi products in the assortment of Szole-Meat
Date: 2007-05-30 08:00:00
Szole-Meat Kft. joined the Norbi Update system three years ago. Their Update products, developed in accordance with criteria specified by Norbi, have proved to be successful. At least three of...
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Everything in one hand
Date: 2007-05-30 08:00:00
Lekkerland represents a unique combination of wholesale, logistics and services. For international and regional clients operating on the basis of carefully developed processes and standards, Lekkerland also means reliability and...
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WU2 Next 2in1
Date: 2007-05-30 08:00:00
A special product developed for men with a sporty, refreshing fragrance. Cleans and conditions efficiently at the same time. We recommend it for every day use for all hair types....
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Ízbomba with basil
Date: 2007-05-30 08:00:00
Univer has introduced a new, basil flavoured version of their Knorr Ízbomba product line this spring. According to research data (Seasoning U&A, 2006. Research International Hoffmann), basil is used in...
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