Company and Personal News

Henkel Art.Award. for Contemporary Drawing

Entries for the Henkel Art.Award.2008 are to be sent by June 8, 2008 at the latest (date of postmark) to your local Henkel office.   The prize winner will be...

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3th City Spar opens soon

The company believes in downtown stores, where people don't need a car to shop, its next unit will be in centre of Szeged on Szechenyi square. Spar bought the Plus...

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Tesco puts Fresh & Easy rollout on hold

With almost 60 stores now open since its launch in November 2007, Tesco has taken the decision to take a three month break from opening any new Fresh & Easy...

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Pernod Ricard wins €5.63bn for Absolut Vodka

Pernod beat off the favourite Fortune Brands, the American maker of Jim Beam, along with Bacardi and an investment group controlled by the Wallenberg family.  Pernod, whose portfolio of brands...

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Also Schlecker spyes employees

Union representatives are claiming a second large German chain, Schlecker, has been watching its employees through spyholes. Workers at the discount drugstore have reported that store detectives and security staff...

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Tchibo Family presentes: Espresso Album by Varadi Roma Cafe

Hungary's most loved expresso sponsors the Varade Roma Cafe concert on 26th April in Budapest at Laszlo Papp Sportarena.   The concerts seems to be a unique, the stage has...

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Merci Petits in Heart form box for Mother's Day

This sweet present is worthy suvenir for moms. There are new tastes in the festive pack. Aside the classic flower bouquet merci Petits in heart form box is the right...

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Aldi starts with 17 stores in Hungary

The discount chain opens its units midle April. The company offers firt of all privat label products, 10-20 of them weekly twice on action price. According to press information there...

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Delhaize Group'Acquires 14 Supermarkets in Romania

The Belgian international food retailer paied 18.6 million euros for the La Fourmi chain.   La Fourmi was the first supermarket chain to open in Bucharest in 1992. For 2007,...

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Extra reports for Microsoft Dynamics users

LLP signed an agreement with the Dutch Jet Reports office to sell its business solutions in Hungary.  LLP from now deliveres many Jet Reports solutions to compliment  Microsoft Dynamics offering....

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At first European can taste Coca-Cola's RTD coffees

The Coca-Cola Co. is launching three premium coffee beverages in Europe under a partnership with Trieste, Italy's illycaffè first announced in October 2007. The sale beginns in April in 10...

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Carlsberg Discussing Sale Of Turkish Unit

Carlsberg has revealed that it is in talks to sell its 95.65% stake in Turkish unit Turk Tuborg TBORG.IS to Israel-based Central Bottling Company Group (CBC). The Danish brewer said...

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Metro's Extra Disposal Cleared

The German cartel office has unconditionally approved retail group Metro's disposal of its Extra supermarket chain to Rewe. The 245 Extra chain stores that generate E1.6bn in revenue will be...

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Nestle's New Chinese Factory to Triple Ice-Cream Output

Nestle opened a new ice-cream factory in the Chinese city of Guangdong this week as part of its bid to increase its market share in the country. The 22,000-sq-m plant...

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Stockmann To Open First Department Store In Lithuania

Finnish retailer Stockmann said it plans to open its first department store in Lithuania after signing a preliminary lease agreement for a unit in a new shopping centre in the...

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New owner for Mona Hungary

A change in ownership effecting four companies of the Mona group, including Mona Hungary Kft. has taken place. The new owner is NÖM AG (Niederöstereichische Molkerei Aktiengesellschaft). NÖM AG will...

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Chocolate festival with bon-bon book

A chocolate festival was held by Szamos Marcipán Kft. for the second time on 5. March, under the title “Wondeful Chocolate” with the aim of promoting quality and the culture...

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Winning a Hyundai with Gliss Kur

Prizes were handed over to the winners of the Schwarzkopf&Henkel Christmas prize game in February. The main prize was a Hyundai Accent....

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Pasta Wednesday

Gyermelyi Pasta Wednesday is a promotion for restaurant guests. Pasta fans will be able to sample Gyermelyi specialities in 300 restaurants at half the normal prices on 16. April. This...

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Promotions for Friesland officers

Judit Sipos was appointed sales director of Friesland Hungária Zrt, while Péter Szautner became marketing and business development director on 1. March 2008....

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News

Tourism treated unfairly? According to Tamás Károvits, member of the board of the Budapest section of MATUR, this sector is not treated like it should be by the government. The...

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Heineken Hungária ending a good year

Heineken Hungária achieved a 16 per cent increase in operating profit and 12 per cent rise in net revenues in 2007. Sales grew to 392,000 hectolitres, with net revenues reaching...

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Question:

My question for Dávid Aniot, brand manager of Coca-Cola is: What does an advertiser expect of sponsoring, or of developing content of its own?...

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Szentkirályi over 5 billion

Total revenues of Szentkirályi Ásványvíz Kft. exceeded HUF 5 billion in 2007, with an increase of 16 per cent compared to 2006. They are planning to reach 6 billion this...

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Answer:

All brands try to represent something. When successful, this results in a connotation like hip-hop with Sprite, or chasing chicks with Axe, or a positive attitude to life with Coke....

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Uninterrupted expansion by Kékkúti

Total revenues of Kékkúti Ásványvíz Zrt. from sales of mineral water exceeded HUF 12 billion last year. The three Kék-kuti brands, Theodora, Nestlé Aquarel and Perrier held a combined market...

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Makes even dirty work tidier

Creative designers of STI group have done their best to reproduce the shape of the new Vileda sponge product line in their blue displays. Several versions of the display have...

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Revenues of Henkel CEE over EUR 2 billion

Revenues of Henkel Central Eastern Europe (Henkel CEE) grew by 17.7 percent to EUR 2,214 billion in 2007. Each division of the company produced double digit growth in 2007. A...

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Plus turning into Spar

Tengelmann has sold 174 Plus stores to Spar Magyarország, which brings the total number of Spar stores to 378. Peter Feiner, chairman of Spar Magyarország has told us about the...

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Slimmer Univer products

The packaging of mayonnaise and a number of other Univer flavourings have also been redesigned. Flasks have become slimmer, with a more curved and more feminine shape. Main design elements...

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