USA - Trademagazin

TikTok deal could affect 2021 ad plans
Date: 2020-10-14 11:01:39

Almost three quarters (73%) of marketing executives said a deal for Oracle and Walmart to buy TikTok would affect their advertising plans for 2021, according to a survey that online...

TikTok creator received a truck
Date: 2020-10-09 08:46:01

26 million people watched Nathan Apodace’s clip of him skateboarding while lip-syncing to Fleetwood Mac’s “Dreams” and sipping from a bottle of Ocean Spray Cran-Raspberry. The video, which helped the...

Gen Z spending hits all-time low
Date: 2020-10-06 11:00:02

According to the latest research by Piper Sandler, spending by U.S. Z-generation teens fell 9% from last year. They shop less, but they sell and buy more secondhand items. According...

Video ads drive sales
Date: 2020-10-05 10:23:23

Video ads drive a 48% higher sales rate than static ads, making them an important promotional tool going into the USA holiday shopping season, according to a study by VidMob....

Cantenna – blending beer and technology
Date: 2020-09-15 11:20:36

Miller Lite turns beer cans into antennas for watching football. Miller Lite debuted a hybrid digital antenna and beer can to beam live sports into consumers’ homes. Published on PRNewswire...

Christmas is coming sooner in American stores this year
Date: 2020-09-14 11:05:10

Most American department store chains plan to start the Christmas shopping season much earlier than usual this year so that there will be fewer pople in stores at the same...

Lay’s ‘Smiles’ campaign reloaded
Date: 2020-09-14 11:04:09

Lay’s ‘Smiles’ packaging returns with its third iteration, now as counterpoint to masked and unhappy faces. Lay’s potato chips, which is PepsiCo’s Frito-Lay unit, is bringing back its limited-run “Smiles”...

Americans develop automated farms
Date: 2020-09-14 11:03:03

A newly established scientific institute is looking for the answer to the question of how automated the agriculture of the future can be. The AIFARMS Institute will primarily study the...

One bite of Kellogg’s Incogmeato Burger
Date: 2020-09-04 10:27:03

Incogmeato by MorningStar Farms launched national giveaway and partnered with Postmates to bring a one-bite challenge to the doorsteps of plant-based skeptics. The plant-based category leader1 owned by Kellogg’s helped...

Coors turns digital conference background into a reality
Date: 2020-09-01 10:19:32

Coors Light Wants To Send You to the Video Chat Background You’ve Been Staring At For Months. Molson Coors Beverage Company (mother company of Borsodi) published a press release of...

Report: 25% of U.S. malls will be gone within the next five years
Date: 2020-08-31 08:30:56

COVID-19 has sounded a death knell for malls in B, C, and D markets that were struggling to survive before the pandemic struck, according to a new report from Coresight...

Pepsi delivers ‘Tailgate in a Box’ to football fans
Date: 2020-08-28 10:41:07

Pepsi launched a sweepstakes as part of their new “Made for Football Watching” campaign, which debuted last week of August. According to news shared with Marketing Dive consumers can enter...

U.S. farmers will receive another 1 billion USD aid from the government
Date: 2020-08-25 11:05:28

U.S. farmers will receive another 1 billion USD aid from the federal government – U.S. President Donald Trump has announced. With the amount, the government indirectly, through the so-called Farmers...

Finger licking is paused
Date: 2020-08-25 11:04:13

The use of KFC’s „It’s Finger Lickin’ Good” slogen is paused in advertising around the globe. The Press Release was announced on the brand’s site on 24th Aug. on the...

One hundred and ten economists were asked about America’s economic prospects
Date: 2020-08-24 11:10:58

It will not be easy for the U.S. economy to regain and maintain momentum in the next period. Preserving jobs has paramount importance, for which further fiscal stimulus measures would...

Trade talks between the US and China may continue
Date: 2020-08-19 11:08:49

The U.S. and China would “sit down” again to continue negotiations on a trade agreement, the Chinese Chamber of Commerce announced. Negotiations that were suspended during the coronavirus crisis would...

Mountain Dew calls consumers to “Claim the Outdoors”
Date: 2020-08-18 11:10:01

PepsiCo’s iconic brand is announcing a challenge for fans to “Claim the Outdoors” for a chance to win epic prizing through sharing experiencies on the social media. According to the...

Consumer sentiment improved slightly in August in the United States
Date: 2020-08-18 11:03:52

Overall, little has changed, but instead of the expected deterioration, consumer sentiment in the U.S. improved slightly in August, according to preliminary data from the monthly survey by the University...

Lidl success in the US market
Date: 2020-08-17 15:18:17

Lidl will continue to expand on the American market – napi.hu wrote. The chain can grow relatively large from the small player in the retail market there. It is only...

Retail sales in the United States grew less than expected in July
Date: 2020-08-17 15:07:32

The increase in the number of coronavirus infections and the decline in unemployment benefits and thus disposable income led to a smaller-than-expected increase in retail sales in the United States...

Subaru shows real wildfire footage in new ad
Date: 2020-08-14 11:03:44

The brand makes a strong point about the urgency and concern around wildfires, and showing how it is taking real action by restoring the lost forests rather than just playing...

Amazon distribution centers can be a number of commercial real estates
Date: 2020-08-12 11:15:37

Yahoo Finance reported an interesting, though by no means surprising, decision in the US retail market – portfolio.hu wrote. One of the major plaza owners and operators in the US,...

ICSC: Back-to-school shopping spend to rise; will extend into September
Date: 2020-08-07 08:30:16

The average consumer expects to spend more on back-to-school items this year than in 2019, despite continued uncertainty over school openings amid COVID-19. That’s according to a survey by the...

That’s how Americans buy
Date: 2020-08-05 11:01:12

U.S. households have spent nearly 10% less in the past month than a year earlier, JP Morgan’s card data shows. It was also revealed which type of consumption fell and...

Design revamp of the iconic American QSR
Date: 2020-08-03 11:00:41

Vivid lights, digital displays, mobile ordering, quick, contactless ordering and payment – redesigned visuals and experience at Sonic drive-in. The classic roller skates waiters stay on place. On the Insights...

New holiday is the “Self-Care Day”
Date: 2020-07-29 11:04:45

The pandemic-inspired “Self-Care Day” is on July 24, Friday this year. Some FMCG companies, including Mars Wrigley, have also made it in the U.S. to bring smiles and joy in...

Consumer confidence in the United States deteriorated more than expected in July
Date: 2020-07-28 11:03:07

In July, consumer confidence in the United States deteriorated more significantly than expected by analysts. According to data posted on the website of the Conference Board non-profit economic research institute...

Burger King Xmas in July
Date: 2020-07-27 11:19:14

Burger King is running a new multichannel campaign to celebrate “Christmas in July” that aims to bring goodwill and cheer to consumers during a difficult year. A new video ad...

Contactless solutions by Coca-Cola Freestyle
Date: 2020-07-13 11:27:28

Coca-Cola Freestyle is rolling out its latest technology innovation – contactless pouring from a smartphone – as the coronavirus pandemic continues to reshape the foodservice industry and consumer behavior overall,...

Activia’s new ad is aimed at Gen Z and Millennials
Date: 2020-07-07 11:40:51

Danone North America unveiled a new commercial this week titled “A to Z”. The spot in the language of Generations Y and Z demonstrates that physical and mental health begins...

TikTok deal could affect 2021 ad plans Date: 2020-10-14 11:01:39

TikTok creator received a truck Date: 2020-10-09 08:46:01

Gen Z spending hits all-time low Date: 2020-10-06 11:00:02

Video ads drive sales Date: 2020-10-05 10:23:23

Cantenna – blending beer and technology Date: 2020-09-15 11:20:36

Christmas is coming sooner in American stores this year Date: 2020-09-14 11:05:10

Lay’s ‘Smiles’ campaign reloaded Date: 2020-09-14 11:04:09

Americans develop automated farms Date: 2020-09-14 11:03:03

One bite of Kellogg’s Incogmeato Burger Date: 2020-09-04 10:27:03

Coors turns digital conference background into a reality Date: 2020-09-01 10:19:32

Report: 25% of U.S. malls will be gone within the next five years Date: 2020-08-31 08:30:56

Pepsi delivers ‘Tailgate in a Box’ to football fans Date: 2020-08-28 10:41:07

U.S. farmers will receive another 1 billion USD aid from the government Date: 2020-08-25 11:05:28

Finger licking is paused Date: 2020-08-25 11:04:13

One hundred and ten economists were asked about America’s economic prospects Date: 2020-08-24 11:10:58

Trade talks between the US and China may continue Date: 2020-08-19 11:08:49

Mountain Dew calls consumers to “Claim the Outdoors” Date: 2020-08-18 11:10:01

Consumer sentiment improved slightly in August in the United States Date: 2020-08-18 11:03:52

Lidl success in the US market Date: 2020-08-17 15:18:17

Retail sales in the United States grew less than expected in July Date: 2020-08-17 15:07:32

Subaru shows real wildfire footage in new ad Date: 2020-08-14 11:03:44

Amazon distribution centers can be a number of commercial real estates Date: 2020-08-12 11:15:37

ICSC: Back-to-school shopping spend to rise; will extend into September Date: 2020-08-07 08:30:16

That’s how Americans buy Date: 2020-08-05 11:01:12

Design revamp of the iconic American QSR Date: 2020-08-03 11:00:41

New holiday is the “Self-Care Day” Date: 2020-07-29 11:04:45

Consumer confidence in the United States deteriorated more than expected in July Date: 2020-07-28 11:03:07

Burger King Xmas in July Date: 2020-07-27 11:19:14

Contactless solutions by Coca-Cola Freestyle Date: 2020-07-13 11:27:28

Activia’s new ad is aimed at Gen Z and Millennials Date: 2020-07-07 11:40:51