Tag "USA"
Bruce Willis is in the DieHard batteries’s new spot
Iconic movie and battery brands come together in new, action-packed short film. Hollywood legend Bruce Willis stars in a new 2-minute film from Advance Auto Parts that brings together John...
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Diet Coke – Unsung pandemic heroes can get a year of free soda
Diet Coke lets people reward unsung pandemic heroes with a year of free soda. Anybody can be nominated to win the soft drinks and the mini-fridge. Part of the brand’s...
Read moreRetail sales grew much more than expected in the United States in September
In September, retail sales in the United States saw a larger-than-expected three-month increase in the United States, according to a Friday report by the Census Bureau, a statistical institute in...
Read moreThe WTO has allowed the imposition of European criminal duties on US products
The World Trade Organization (WTO) has allowed the European Union to penalize a U.S. products in a value of 4 billion USD, due to providing illegal subsidies to U.S. aircraft...
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Half a Christmas tree can come into vogue
An old-new craze is conquering the U.S., just over two months before this year’s Christmas: the cut-out Christmas trees have emerged, taking the category of space-saving festive pine to a...
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TikTok deal could affect 2021 ad plans
Almost three quarters (73%) of marketing executives said a deal for Oracle and Walmart to buy TikTok would affect their advertising plans for 2021, according to a survey that online...
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TikTok creator received a truck
26 million people watched Nathan Apodace’s clip of him skateboarding while lip-syncing to Fleetwood Mac’s “Dreams” and sipping from a bottle of Ocean Spray Cran-Raspberry. The video, which helped the...
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Gen Z spending hits all-time low
According to the latest research by Piper Sandler, spending by U.S. Z-generation teens fell 9% from last year. They shop less, but they sell and buy more secondhand items. According...
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Video ads drive sales
Video ads drive a 48% higher sales rate than static ads, making them an important promotional tool going into the USA holiday shopping season, according to a study by VidMob....
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Cantenna – blending beer and technology
Miller Lite turns beer cans into antennas for watching football. Miller Lite debuted a hybrid digital antenna and beer can to beam live sports into consumers’ homes. Published on PRNewswire...
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Christmas is coming sooner in American stores this year
Most American department store chains plan to start the Christmas shopping season much earlier than usual this year so that there will be fewer pople in stores at the same...
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Lay’s ‘Smiles’ campaign reloaded
Lay’s ‘Smiles’ packaging returns with its third iteration, now as counterpoint to masked and unhappy faces. Lay’s potato chips, which is PepsiCo’s Frito-Lay unit, is bringing back its limited-run “Smiles”...
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Americans develop automated farms
A newly established scientific institute is looking for the answer to the question of how automated the agriculture of the future can be. The AIFARMS Institute will primarily study the...
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One bite of Kellogg’s Incogmeato Burger
Incogmeato by MorningStar Farms launched national giveaway and partnered with Postmates to bring a one-bite challenge to the doorsteps of plant-based skeptics. The plant-based category leader1 owned by Kellogg’s helped...
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Coors turns digital conference background into a reality
Coors Light Wants To Send You to the Video Chat Background You’ve Been Staring At For Months. Molson Coors Beverage Company (mother company of Borsodi) published a press release of...
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Report: 25% of U.S. malls will be gone within the next five years
COVID-19 has sounded a death knell for malls in B, C, and D markets that were struggling to survive before the pandemic struck, according to a new report from Coresight...
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Pepsi delivers ‘Tailgate in a Box’ to football fans
Pepsi launched a sweepstakes as part of their new “Made for Football Watching” campaign, which debuted last week of August. According to news shared with Marketing Dive consumers can enter...
Read moreU.S. farmers will receive another 1 billion USD aid from the government
U.S. farmers will receive another 1 billion USD aid from the federal government – U.S. President Donald Trump has announced. With the amount, the government indirectly, through the so-called Farmers...
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Finger licking is paused
The use of KFC’s „It’s Finger Lickin’ Good” slogen is paused in advertising around the globe. The Press Release was announced on the brand’s site on 24th Aug. on the...
Read moreOne hundred and ten economists were asked about America’s economic prospects
It will not be easy for the U.S. economy to regain and maintain momentum in the next period. Preserving jobs has paramount importance, for which further fiscal stimulus measures would...
Read moreTrade talks between the US and China may continue
The U.S. and China would “sit down” again to continue negotiations on a trade agreement, the Chinese Chamber of Commerce announced. Negotiations that were suspended during the coronavirus crisis would...
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Mountain Dew calls consumers to “Claim the Outdoors”
PepsiCo’s iconic brand is announcing a challenge for fans to “Claim the Outdoors” for a chance to win epic prizing through sharing experiencies on the social media. According to the...
Read moreConsumer sentiment improved slightly in August in the United States
Overall, little has changed, but instead of the expected deterioration, consumer sentiment in the U.S. improved slightly in August, according to preliminary data from the monthly survey by the University...
Read moreLidl success in the US market
Lidl will continue to expand on the American market – napi.hu wrote. The chain can grow relatively large from the small player in the retail market there. It is only...
Read moreRetail sales in the United States grew less than expected in July
The increase in the number of coronavirus infections and the decline in unemployment benefits and thus disposable income led to a smaller-than-expected increase in retail sales in the United States...
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Subaru shows real wildfire footage in new ad
The brand makes a strong point about the urgency and concern around wildfires, and showing how it is taking real action by restoring the lost forests rather than just playing...
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Amazon distribution centers can be a number of commercial real estates
Yahoo Finance reported an interesting, though by no means surprising, decision in the US retail market – portfolio.hu wrote. One of the major plaza owners and operators in the US,...
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ICSC: Back-to-school shopping spend to rise; will extend into September
The average consumer expects to spend more on back-to-school items this year than in 2019, despite continued uncertainty over school openings amid COVID-19. That’s according to a survey by the...
Read moreThat’s how Americans buy
U.S. households have spent nearly 10% less in the past month than a year earlier, JP Morgan’s card data shows. It was also revealed which type of consumption fell and...
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Design revamp of the iconic American QSR
Vivid lights, digital displays, mobile ordering, quick, contactless ordering and payment – redesigned visuals and experience at Sonic drive-in. The classic roller skates waiters stay on place. On the Insights...
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