Tag "USA"
TikTok creator received a truck
Date: 2020-10-09 08:46:01
26 million people watched Nathan Apodace’s clip of him skateboarding while lip-syncing to Fleetwood Mac’s “Dreams” and sipping from a bottle of Ocean Spray Cran-Raspberry. The video, which helped the...
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Gen Z spending hits all-time low
Date: 2020-10-06 11:00:02
According to the latest research by Piper Sandler, spending by U.S. Z-generation teens fell 9% from last year. They shop less, but they sell and buy more secondhand items. According...
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Video ads drive sales
Date: 2020-10-05 10:23:23
Video ads drive a 48% higher sales rate than static ads, making them an important promotional tool going into the USA holiday shopping season, according to a study by VidMob....
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Cantenna – blending beer and technology
Date: 2020-09-15 11:20:36
Miller Lite turns beer cans into antennas for watching football. Miller Lite debuted a hybrid digital antenna and beer can to beam live sports into consumers’ homes. Published on PRNewswire...
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Christmas is coming sooner in American stores this year
Date: 2020-09-14 11:05:10
Most American department store chains plan to start the Christmas shopping season much earlier than usual this year so that there will be fewer pople in stores at the same...
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Lay’s ‘Smiles’ campaign reloaded
Date: 2020-09-14 11:04:09
Lay’s ‘Smiles’ packaging returns with its third iteration, now as counterpoint to masked and unhappy faces. Lay’s potato chips, which is PepsiCo’s Frito-Lay unit, is bringing back its limited-run “Smiles”...
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Americans develop automated farms
Date: 2020-09-14 11:03:03
A newly established scientific institute is looking for the answer to the question of how automated the agriculture of the future can be. The AIFARMS Institute will primarily study the...
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One bite of Kellogg’s Incogmeato Burger
Date: 2020-09-04 10:27:03
Incogmeato by MorningStar Farms launched national giveaway and partnered with Postmates to bring a one-bite challenge to the doorsteps of plant-based skeptics. The plant-based category leader1 owned by Kellogg’s helped...
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Coors turns digital conference background into a reality
Date: 2020-09-01 10:19:32
Coors Light Wants To Send You to the Video Chat Background You’ve Been Staring At For Months. Molson Coors Beverage Company (mother company of Borsodi) published a press release of...
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Report: 25% of U.S. malls will be gone within the next five years
Date: 2020-08-31 08:30:56
COVID-19 has sounded a death knell for malls in B, C, and D markets that were struggling to survive before the pandemic struck, according to a new report from Coresight...
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Pepsi delivers ‘Tailgate in a Box’ to football fans
Date: 2020-08-28 10:41:07
Pepsi launched a sweepstakes as part of their new “Made for Football Watching” campaign, which debuted last week of August. According to news shared with Marketing Dive consumers can enter...
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U.S. farmers will receive another 1 billion USD aid from the government
Date: 2020-08-25 11:05:28
U.S. farmers will receive another 1 billion USD aid from the federal government – U.S. President Donald Trump has announced. With the amount, the government indirectly, through the so-called Farmers...
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Finger licking is paused
Date: 2020-08-25 11:04:13
The use of KFC’s „It’s Finger Lickin’ Good” slogen is paused in advertising around the globe. The Press Release was announced on the brand’s site on 24th Aug. on the...
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One hundred and ten economists were asked about America’s economic prospects
Date: 2020-08-24 11:10:58
It will not be easy for the U.S. economy to regain and maintain momentum in the next period. Preserving jobs has paramount importance, for which further fiscal stimulus measures would...
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Trade talks between the US and China may continue
Date: 2020-08-19 11:08:49
The U.S. and China would “sit down” again to continue negotiations on a trade agreement, the Chinese Chamber of Commerce announced. Negotiations that were suspended during the coronavirus crisis would...
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Mountain Dew calls consumers to “Claim the Outdoors”
Date: 2020-08-18 11:10:01
PepsiCo’s iconic brand is announcing a challenge for fans to “Claim the Outdoors” for a chance to win epic prizing through sharing experiencies on the social media. According to the...
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Consumer sentiment improved slightly in August in the United States
Date: 2020-08-18 11:03:52
Overall, little has changed, but instead of the expected deterioration, consumer sentiment in the U.S. improved slightly in August, according to preliminary data from the monthly survey by the University...
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Lidl success in the US market
Date: 2020-08-17 15:18:17
Lidl will continue to expand on the American market – napi.hu wrote. The chain can grow relatively large from the small player in the retail market there. It is only...
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Retail sales in the United States grew less than expected in July
Date: 2020-08-17 15:07:32
The increase in the number of coronavirus infections and the decline in unemployment benefits and thus disposable income led to a smaller-than-expected increase in retail sales in the United States...
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Subaru shows real wildfire footage in new ad
Date: 2020-08-14 11:03:44
The brand makes a strong point about the urgency and concern around wildfires, and showing how it is taking real action by restoring the lost forests rather than just playing...
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Amazon distribution centers can be a number of commercial real estates
Date: 2020-08-12 11:15:37
Yahoo Finance reported an interesting, though by no means surprising, decision in the US retail market – portfolio.hu wrote. One of the major plaza owners and operators in the US,...
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ICSC: Back-to-school shopping spend to rise; will extend into September
Date: 2020-08-07 08:30:16
The average consumer expects to spend more on back-to-school items this year than in 2019, despite continued uncertainty over school openings amid COVID-19. That’s according to a survey by the...
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That’s how Americans buy
Date: 2020-08-05 11:01:12
U.S. households have spent nearly 10% less in the past month than a year earlier, JP Morgan’s card data shows. It was also revealed which type of consumption fell and...
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Design revamp of the iconic American QSR
Date: 2020-08-03 11:00:41
Vivid lights, digital displays, mobile ordering, quick, contactless ordering and payment – redesigned visuals and experience at Sonic drive-in. The classic roller skates waiters stay on place. On the Insights...
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New holiday is the “Self-Care Day”
Date: 2020-07-29 11:04:45
The pandemic-inspired “Self-Care Day” is on July 24, Friday this year. Some FMCG companies, including Mars Wrigley, have also made it in the U.S. to bring smiles and joy in...
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Consumer confidence in the United States deteriorated more than expected in July
Date: 2020-07-28 11:03:07
In July, consumer confidence in the United States deteriorated more significantly than expected by analysts. According to data posted on the website of the Conference Board non-profit economic research institute...
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Burger King Xmas in July
Date: 2020-07-27 11:19:14
Burger King is running a new multichannel campaign to celebrate “Christmas in July” that aims to bring goodwill and cheer to consumers during a difficult year. A new video ad...
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Contactless solutions by Coca-Cola Freestyle
Date: 2020-07-13 11:27:28
Coca-Cola Freestyle is rolling out its latest technology innovation – contactless pouring from a smartphone – as the coronavirus pandemic continues to reshape the foodservice industry and consumer behavior overall,...
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Activia’s new ad is aimed at Gen Z and Millennials
Date: 2020-07-07 11:40:51
Danone North America unveiled a new commercial this week titled “A to Z”. The spot in the language of Generations Y and Z demonstrates that physical and mental health begins...
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The coronavirus has also affected acquisitions and mergers badly
Date: 2020-07-07 11:06:28
The acquisition and merger activity was also affected by the coronavirus pandemic, with the U.S. reporting a 83 percent drop in the value of reported transactions in the second quarter,...
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