Tag "Republic Group"

Try to find MUCI!

Trade Marketing Club (TMK) has been organising its annual ‘I Love Trade Marketing’ conference around Valentine’s Day for almost 20 years. In 2022 the event’s title was ‘Try to find...

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Magazine: BrandFestival: Value creation in the future

The 2-day BrandFestival is 20 years old this year. Behavioural economics expert Richárd Bóna told in his presentation that scientific results offer innumerable opportunities for marketing and communication professionals to...

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Consumer trust and brand equity correlate

In the last 18 months the pandemic had an influence on the world of brand building too. Experience is that in times of uncertainty consumers don’t want new innovations but...

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Magazine: ‘Nobody can do it alone’

This title could be the credo of every community that works for shared goals and the members of which support each other in achieving them. Well, the last community I...

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Hungarian brands are an asset – this is the message of the MagyarBrands programme

In 2020 the pandemic situation proved that the relationship between brands and their customers can be strengthened further by the conscious responsibility taking of brands. Entries in the MagyarBrands programme...

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New Managing Director at the Republic Group

Németh Béla, who has 27 years of media agency experience, including 16 years of regional management experience, will continue his career as the Managing Director of the Republic Group from...

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Brand-building is of greater importance than ever

In lack of continuous communication, awareness of a brand may easily diminish. Only brands that keep building themselves can be a success on the long run. Superbrands Programme remains committed...

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Republic Group’s new advertising podcast the RePort has been launched

Iinspiration, creativity, knowledge and knowledge sharing cannot be quarantined. That’s why Republic Group has just launched its new advertising podcast, RePort. Szabolcs Márton, creative director of the Republic Group, discussed...

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The age of the customer experience

This year the main topic of the I Love Trade Marketing conference was marketing and in-store innovations. Trade Marketing Club and POPAI Hungary Association organised the conference on 14 February....

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Magazine: Superbrands Magyarország is 15 years old

There are several hundred winners in the two Superbrands programmes every year, but many times more brands are trying to win the prize. Today the Superbrands Programme runs in more...

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Magazine: Employer branding at its best

In 2018 the best Hungarian brands have been rewarded with the MagyarBrands prize for the ninth time. From 2018 the MagyarBrand programme evaluates brands in four categories: business, consumer and employer...

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The jury have decided!

The best Hungarian brands have been named for the eighth time within the framework of the MagyarBrands programme. This prize expresses the recognition of the public and the trust of the...

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Magazine: Brand building done smartly

BrandFestival has become one of the most important strategic communication and branding conferences in Central Europe. The event took place in the Budapest Music Center on 26-27 October and it was...

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The Republic Group was awarded with two golds in London

The 100 percent Hungarian-owned fabric softener product brand, the Souldrops has an only half year of history, but it is already known worldwide. Following the largest advertising competition in America,...

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Republic Group celebrates with a Silver Clio

Managing director Tamás Barna and innovation director Gábor Fabricius of 20-year-old Republic Group talked to our magazine about their company. T.M.: – Republic Group is 20 years old this year. What...

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‘The most successful promotion of 2016’ – gold medal and special award winners

The competition was held for the ninth time and the winners were presented on the trade day that took place in Budavári Fortuna Restaurant on 6 April 2017. This year there...

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An objective award was handed over at the BrandFestival recognizing branding performance

Creating a new tradition, the BrandExcellence recognition was handed over for the first time this year and will be distributed each year. The professional award recognizes the outstanding branding performance...

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