The winner of Gyermelyi’s TikTok talent search got HUF 2 million

By: Trademagazin Date: 2024. 02. 29. 12:21

Who has won Gyermelyi’s TikTok talent search Virág Molnár got richer by 2 million forints Gyermelyi announced the result: Molnár Virág became the winner of this year’s Recipe Roulette influencer talent search. In addition to the HUF 2 million grand prize, the up-and-coming gastro content producer was able to take home enough Gyermelyi products for 1 year and small Braun kitchen appliances. Now you have every opportunity to make your channel hot.

The second season of Yermelyi Recipe Roulette was filmed in December, this time a little differently. On a new interface, he was able to meet participants who followed the two-week competition. Instead of the celebrities featured in the first season, future content creators competed with each other, who did everything to impress the jury and the viewers.

Gyermelyi’s lead agency, Republic Group, was responsible for the concept and implementation of the unusual talent search, whose common goal with Gyermelyi was to create an opportunity for the brand to introduce emerging gastro content producers. One of the most important innovations compared to the previous season is that the series was created for a new platform, Gyermelyi’s TikTok channel, so it was able to reach an even wider and more relevant audience.