Berlin was also conquered by the Republic Group with the BrandFestival

The main topics of the event included the future of the European economy and brands, the creation of innovative strategies in brand and business development, and the exploitation of the possibilities of artificial intelligence. The participants learned about the latest AI-based filmmaking techniques and discussed how artificial intelligence will shape future films and brand communication strategies.

The performance of the BrandFestival in Berlin is considered a milestone in the life of the Hungarian communication profession. It not only provided a platform for domestic professionals to introduce themselves internationally, but also built a bridge between the Hungarian profession and the international advertising industry.

Tamás Barna, president of the BrandFestival:

“We are extremely proud that the BrandFestival was such a great success in Berlin. The conference went beyond a simple professional event. It created an opportunity for Hungarian creativity and expertise to be presented on one of the most important stages in the world. Based on the feedback from the participants, we can say that the BrandFestival in Berlin is also a worthy continuation of Budapest’s traditions, and we are excitedly waiting for next year.”

Thanks to experts from all over the world, the news of the BrandFestival in Berlin reached the most important markets far beyond Europe. The event had an impact on the profession in topics such as the responsibility associated with the use of artificial intelligence, which also covers brand safety, ethical and legal aspects.