Tag "Republic Group"
Measuring success for 20 years: double celebration by Superbrands Hungary this year
2004 was the year when Hungary’s leading brands were rated by the international Superbrands Programme for the first time. This article is available for reading in Trade magazin 2024/11 The...
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Berlin was also conquered by the Republic Group with the BrandFestival
For the first time in its history, the BrandFestival took place in Berlin, the cultural capital of Europe, and made its debut on the international scene with spectacular success. The...
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The spring campaign of Számlázz.hu is here
The latest campaign of the dominant fintech company was coordinated from concept to production by the Republic Group team. The creatives will also appear on outdoor and digital surfaces, i.e....
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Winner of the Gyermelyi TikTok talent contest announced
Gyermelyi has announced the results of this year’s Recipe Roulette influencer talent contest: the winner is Virág Molnár. This article is available for reading in Trade magazin 2024/4 In addition...
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How to find the best Hungarian brands? The MagyarBrands Programme will help you!
The MagyarBrands Programme has been assessing Hungarian brands for fourteen years. Its logo is a trademark that marks only the best Hungarian brands. This article is available for reading in...
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The winner of Gyermelyi’s TikTok talent search got HUF 2 million
Who has won Gyermelyi’s TikTok talent search Virág Molnár got richer by 2 million forints Gyermelyi announced the result: Molnár Virág became the winner of this year’s Recipe Roulette influencer...
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Double win at Republic: PENNY commissioned PR and employer branding tasks
The agency won the PR communication tasks of PENNY Magyarország through an invitational tender, and the employer branding projects as part of a trial assignment. Republic Group’s content division has...
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Fenntartható fejlődés a Superbrands 2023 Program üzenete
2023-ban is nagyszámú, közel 100 díjazott márka részvételével rendezik meg Magyarország egyik legfontosabb üzleti díjátadó eseményét, a Superbrands gálát. A Superbrands Magyarország Program a kiemelkedő márkák értékelésén túl küldetésének tekinti, hogy felhívja...
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This is what happens when robots take our jobs
Republic Group pulled the lid off the results of its robot experiment at its first advertising party of the year. In the past month, the agency has been dealing with...
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Republic Group was chosen by De’Longhi Hungary
The joint work of Republic Group and De’Longhi Magyarország Kft. has begun, and consumers can already see the social media content created by the agency. The goal of the cooperation...
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Growing trust in Hungarian brands – the MagyarBrands Programme has been offering guidance for 13 years now
The MagyarBrands Programme has been searching for and rewarding exceptional brands for 13 years. MagyarBrands has become a logo that serves as a trademark, guiding consumers in their purchasing decisions,...
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Try to find MUCI!
Trade Marketing Club (TMK) has been organising its annual ‘I Love Trade Marketing’ conference around Valentine’s Day for almost 20 years. In 2022 the event’s title was ‘Try to find...
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Magazine: BrandFestival: Value creation in the future
The 2-day BrandFestival is 20 years old this year. Behavioural economics expert Richárd Bóna told in his presentation that scientific results offer innumerable opportunities for marketing and communication professionals to...
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Consumer trust and brand equity correlate
In the last 18 months the pandemic had an influence on the world of brand building too. Experience is that in times of uncertainty consumers don’t want new innovations but...
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Magazine: ‘Nobody can do it alone’
This title could be the credo of every community that works for shared goals and the members of which support each other in achieving them. Well, the last community I...
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Hungarian brands are an asset – this is the message of the MagyarBrands programme
In 2020 the pandemic situation proved that the relationship between brands and their customers can be strengthened further by the conscious responsibility taking of brands. Entries in the MagyarBrands programme...
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New Managing Director at the Republic Group
Németh Béla, who has 27 years of media agency experience, including 16 years of regional management experience, will continue his career as the Managing Director of the Republic Group from...
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Brand-building is of greater importance than ever
In lack of continuous communication, awareness of a brand may easily diminish. Only brands that keep building themselves can be a success on the long run. Superbrands Programme remains committed...
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Republic Group’s new advertising podcast the RePort has been launched
Iinspiration, creativity, knowledge and knowledge sharing cannot be quarantined. That’s why Republic Group has just launched its new advertising podcast, RePort. Szabolcs Márton, creative director of the Republic Group, discussed...
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The age of the customer experience
This year the main topic of the I Love Trade Marketing conference was marketing and in-store innovations. Trade Marketing Club and POPAI Hungary Association organised the conference on 14 February....
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Magazine: Superbrands Magyarország is 15 years old
There are several hundred winners in the two Superbrands programmes every year, but many times more brands are trying to win the prize. Today the Superbrands Programme runs in more...
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Magazine: Employer branding at its best
In 2018 the best Hungarian brands have been rewarded with the MagyarBrands prize for the ninth time. From 2018 the MagyarBrand programme evaluates brands in four categories: business, consumer and employer...
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The jury have decided!
The best Hungarian brands have been named for the eighth time within the framework of the MagyarBrands programme. This prize expresses the recognition of the public and the trust of the...
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Magazine: Brand building done smartly
BrandFestival has become one of the most important strategic communication and branding conferences in Central Europe. The event took place in the Budapest Music Center on 26-27 October and it was...
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The Republic Group was awarded with two golds in London
The 100 percent Hungarian-owned fabric softener product brand, the Souldrops has an only half year of history, but it is already known worldwide. Following the largest advertising competition in America,...
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Republic Group celebrates with a Silver Clio
Managing director Tamás Barna and innovation director Gábor Fabricius of 20-year-old Republic Group talked to our magazine about their company. T.M.: – Republic Group is 20 years old this year. What...
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‘The most successful promotion of 2016’ – gold medal and special award winners
The competition was held for the ninth time and the winners were presented on the trade day that took place in Budavári Fortuna Restaurant on 6 April 2017. This year there...
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An objective award was handed over at the BrandFestival recognizing branding performance
Creating a new tradition, the BrandExcellence recognition was handed over for the first time this year and will be distributed each year. The professional award recognizes the outstanding branding performance...
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