Tag "Real Nature"

Magazine: Expanding free-from universe

In line with global trends, free-from products are more and more popular in Hungary as well. Health-conscious shoppers can be satisfied, as a large selection of gluten-free, lactose-free, low-sugar, low-carb...

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Magazine: Best Booth Design award for the Future Store at the Sirha trade show

At the Sirha Budapest trade show Trade magazin’s Future Store booth was waiting for visitors with an abundance of innovations. The Hungarian Marketing Association rewarded the booth with the Best...

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Help today, because tomorrow is too late!

The Chain Bridge Club was founded in 2003 and in 2016 members decided to establish the Chain Bridge Foundation – and together with it the ‘Join us and be the...

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Magazine: ‘Nobody can do it alone’

This title could be the credo of every community that works for shared goals and the members of which support each other in achieving them. Well, the last community I...

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(HU) A Real Nature-höz igazolt Zab Gábor

Sorry, this entry is only available in Hungarian....

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Bottled health

We learned from Anita Pusztai, marketing director of Sió-Eckes Kft. that smoothie sales decreased during the first and second waves of the coronavirus pandemic. She called attention to the fact...

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Magazine: Milk-like flavours with or without milk

Last year the market of plant-based drinks expanded dynamically in both value and volume. According to András Palkó, marketing operations manager of Coca-Cola HBC Magyarország, shoppers are increasingly conscious in...

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Magazine: Yogurts make us healthier!

Last year was an adventurous one for the yogurt category. The high season was just about to start in March, but in the panic-buying that commenced due to the pandemic...

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Life, strength, health – and enjoyment

The first wave of the pandemic didn’t induce serious changes in the market of milk desserts and dairy snacks. We learned from Angéla Majthényi, Sole-Mizo Zrt.’s trade marketing manager that...

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Magazine: Business Days 2020 – Our conference was not cancelled… Vol. 2

E-commerce, drugstores and discount supermarkets were the topics of the day’s first roundtable discussion. Changing consumption habits in the light of the pandemic   The ‘conductor’ of the morning concerts...

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Magazine: Winners of the first Symbol of Sustainability competition

Trade magazin organised the Symbol of Sustainability competition, which sought to present successful projects that can contribute to a more sustainable future. There were 23 entries and the jury of...

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Wholesalers and distributors were developing steadily last year

This year is the first that our wholesaler ranking also features distributors. In our magazine’s supplement, approximately 20 companies are talking about last year’s success stories and hardships. The wholesaler...

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Magazine: Shares are welcome!

Hungarians do like their dessert, so it doesn’t come as a surprise that sales of chilled dairy snacks are growing. Ágnes Pataki, FrieslandCampina Hungária ZRt.’s brand manager told our magazine:...

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Being lactose-free is useful in brand building

According to Dóra Pessenlehner, shopper marketing manager of Coca-Cola HBC Magyarország, sales of the company’s plant-based drinks have kept growing in the last few years. The company’s new brand AdeZ...

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Magazine: Once upon a time… Business Days 2018 (Part 2)

Thursday was the third day of the Business Days conference and the first speaker was Dr Zsolt Feldman, state secretary of agriculture from the Ministry of Agriculture. His topic was...

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Lactose-free foods: in the shadow of dairy products

The market of lactose-free dairy products has been growing in recent years. Sándor Szentesi, sales director of Sole-Mizo Zrt. informed us that the company has created a lactose-free dairy product selection that...

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Magazine: Milk desserts are in great shape

The milk dessert market is growing year by year, but the sales growth is different in different segments. Viktória Főfainé Kiss, brand manager of FrieslandCampina Hungária Zrt. told our magazine that the...

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Metro’s prizeshow’s main award

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