Real Nature - Trademagazin

Green gastronomy: what could be the recipe for sustainable success?
Date: 2024-04-11 10:42:30

At the SIRHA Budapest 2024 trade fair, the HoReCa and Event Chapter and the Green Chapter of the Hungarian Marketing Association (MMSZ) jointly organised a marketing communication workshop, where the...

Expanding yogurt brands
Date: 2024-04-01 11:39:51

The yogurt market also reflected last year’s food trends: there was a drop in volume sales, accompanied by a double-digit rise in value sales because of the inflation. This article...

Real Nature
Date: 2024-03-27 07:28:50

The refreshingly delicious Real Nature250g fruit yogurt drinks, the Real Nature StrawberryBanana and Forest Fruit Yogurt Drinks have arrived, ideal for on-the-go consumption. Contact: Real Nature Kft. Éva de Gereczné...

Lunter
Date: 2024-03-26 10:20:06

This year we are offering our convenience tofu products to Hungarian consumers of Lunter Quick & Easy ready-to-cook products, and ahead of the barbecue season we are bringing the flavours...

SIRHA Budapest 2024 – summary video
Date: 2024-03-20 13:11:34

As an accompanying event of the SIRHA Budapest 2024 exhibition, it was organized again this year on March 5-7. between Trade magazine, as the official newspaper of the exhibition, the...

Serve breakfast like a king…
Date: 2024-03-20 11:22:28

Most people think of breakfast as the healthiest main meal – even late risers share this view –and this is something that the food and hospitality industry should take into...

Green Club meeting: innovation and education to prevent a catastrophe
Date: 2024-03-08 11:41:24

December’s meeting of the Green Chapter of the Hungarian Marketing Association (MMSZ) was another Green Club event, this time at Real Nature’s modern and smart green headquarters. This article is...

Együtt hajóztunk (1. rész)
Date: 2023-11-14 12:27:32

Az Anglia legyőzésére küldött Spanyol Armada 1588-ban 130 hajóból állt – ehhez képest 2023 szeptemberében Tapolcán, a Hotel Pelionban közel 1100 fős „hajóhad” gyűlt össze az idei Business Days konferencián....

Medicine in grass, wood, functional
Date: 2023-09-04 11:06:20

Fizikai és mentális egészség, nyugodt alvás, hangulatjavítás, energiapótlás – jólléte biztosításához, egészsége megőrzéséhez a ma embere már nem feltétlenül a gyógyszertárban keresi a segítséget, inkább az élelmiszerüzletek polcain. És még...

Efficiency increasing to the extreme
Date: 2023-01-31 10:43:07

Today’s challenges, such as growing motor fuel and energy prices, inflation, supply problems and the drop in consumption make many actors in retail and wholesale trade review their operations. Let’s...

Breakfast in the morning, midday and in the evening
Date: 2022-09-21 10:24:29

Neither what we have for breakfast, nor our breakfast habits are the same as they used to be 10-20 years ago. Perhaps the biggest change is that the term “breakfast”...

Magazine: Expanding free-from universe
Date: 2022-05-05 10:48:26

In line with global trends, free-from products are more and more popular in Hungary as well. Health-conscious shoppers can be satisfied, as a large selection of gluten-free, lactose-free, low-sugar, low-carb...

Magazine: Best Booth Design award for the Future Store at the Sirha trade show
Date: 2022-05-02 06:23:06

At the Sirha Budapest trade show Trade magazin’s Future Store booth was waiting for visitors with an abundance of innovations. The Hungarian Marketing Association rewarded the booth with the Best...

Help today, because tomorrow is too late!
Date: 2022-02-28 10:03:17

The Chain Bridge Club was founded in 2003 and in 2016 members decided to establish the Chain Bridge Foundation – and together with it the ‘Join us and be the...

Magazine: ‘Nobody can do it alone’
Date: 2021-11-11 06:50:05

This title could be the credo of every community that works for shared goals and the members of which support each other in achieving them. Well, the last community I...

(HU) A Real Nature-höz igazolt Zab Gábor
Date: 2021-09-01 09:49:29

Sorry, this entry is only available in HU....

Bottled health
Date: 2021-06-28 10:04:20

We learned from Anita Pusztai, marketing director of Sió-Eckes Kft. that smoothie sales decreased during the first and second waves of the coronavirus pandemic. She called attention to the fact...

Magazine: Milk-like flavours with or without milk
Date: 2021-05-18 07:22:28

Last year the market of plant-based drinks expanded dynamically in both value and volume. According to András Palkó, marketing operations manager of Coca-Cola HBC Magyarország, shoppers are increasingly conscious in...

Magazine: Yogurts make us healthier!
Date: 2021-04-20 07:09:57

Last year was an adventurous one for the yogurt category. The high season was just about to start in March, but in the panic-buying that commenced due to the pandemic...

Life, strength, health – and enjoyment
Date: 2021-01-25 11:32:10

The first wave of the pandemic didn’t induce serious changes in the market of milk desserts and dairy snacks. We learned from Angéla Majthényi, Sole-Mizo Zrt.’s trade marketing manager that...

Magazine: Business Days 2020 – Our conference was not cancelled… Vol. 2
Date: 2020-12-07 06:51:39

E-commerce, drugstores and discount supermarkets were the topics of the day’s first roundtable discussion. Changing consumption habits in the light of the pandemic The ‘conductor’ of the morning concerts...

Magazine: Winners of the first Symbol of Sustainability competition
Date: 2020-09-09 07:13:33

Trade magazin organised the Symbol of Sustainability competition, which sought to present successful projects that can contribute to a more sustainable future. There were 23 entries and the jury of...

Wholesalers and distributors were developing steadily last year
Date: 2020-08-10 14:06:28

This year is the first that our wholesaler ranking also features distributors. In our magazine’s supplement, approximately 20 companies are talking about last year’s success stories and hardships. The wholesaler...

Magazine: Shares are welcome!
Date: 2019-12-04 07:15:12

Hungarians do like their dessert, so it doesn’t come as a surprise that sales of chilled dairy snacks are growing. Ágnes Pataki, FrieslandCampina Hungária ZRt.’s brand manager told our magazine:...

Being lactose-free is useful in brand building
Date: 2019-04-10 04:09:48

According to Dóra Pessenlehner, shopper marketing manager of Coca-Cola HBC Magyarország, sales of the company’s plant-based drinks have kept growing in the last few years. The company’s new brand AdeZ...

Magazine: Once upon a time… Business Days 2018 (Part 2)
Date: 2018-12-06 07:24:00

Thursday was the third day of the Business Days conference and the first speaker was Dr Zsolt Feldman, state secretary of agriculture from the Ministry of Agriculture. His topic was...

Lactose-free foods: in the shadow of dairy products
Date: 2018-04-09 21:04:28

The market of lactose-free dairy products has been growing in recent years. Sándor Szentesi, sales director of Sole-Mizo Zrt. informed us that the company has created a lactose-free dairy product selection that...

Magazine: Milk desserts are in great shape
Date: 2017-10-31 07:14:32

The milk dessert market is growing year by year, but the sales growth is different in different segments. Viktória Főfainé Kiss, brand manager of FrieslandCampina Hungária Zrt. told our magazine that the...

Metro’s prizeshow’s main award
Date: 2016-03-17 10:23:13

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Green gastronomy: what could be the recipe for sustainable success? Date: 2024-04-11 10:42:30

Expanding yogurt brands Date: 2024-04-01 11:39:51

Real Nature Date: 2024-03-27 07:28:50

Lunter Date: 2024-03-26 10:20:06

SIRHA Budapest 2024 – summary video Date: 2024-03-20 13:11:34

Serve breakfast like a king… Date: 2024-03-20 11:22:28

Green Club meeting: innovation and education to prevent a catastrophe Date: 2024-03-08 11:41:24

Együtt hajóztunk (1. rész) Date: 2023-11-14 12:27:32

Medicine in grass, wood, functional Date: 2023-09-04 11:06:20

Efficiency increasing to the extreme Date: 2023-01-31 10:43:07

Breakfast in the morning, midday and in the evening Date: 2022-09-21 10:24:29

Magazine: Expanding free-from universe Date: 2022-05-05 10:48:26

Magazine: Best Booth Design award for the Future Store at the Sirha trade show Date: 2022-05-02 06:23:06

Help today, because tomorrow is too late! Date: 2022-02-28 10:03:17

Magazine: ‘Nobody can do it alone’ Date: 2021-11-11 06:50:05

(HU) A Real Nature-höz igazolt Zab Gábor Date: 2021-09-01 09:49:29

Bottled health Date: 2021-06-28 10:04:20

Magazine: Milk-like flavours with or without milk Date: 2021-05-18 07:22:28

Magazine: Yogurts make us healthier! Date: 2021-04-20 07:09:57

Life, strength, health – and enjoyment Date: 2021-01-25 11:32:10

Magazine: Business Days 2020 – Our conference was not cancelled… Vol. 2 Date: 2020-12-07 06:51:39

Magazine: Winners of the first Symbol of Sustainability competition Date: 2020-09-09 07:13:33

Wholesalers and distributors were developing steadily last year Date: 2020-08-10 14:06:28

Magazine: Shares are welcome! Date: 2019-12-04 07:15:12

Being lactose-free is useful in brand building Date: 2019-04-10 04:09:48

Magazine: Once upon a time… Business Days 2018 (Part 2) Date: 2018-12-06 07:24:00

Lactose-free foods: in the shadow of dairy products Date: 2018-04-09 21:04:28

Magazine: Milk desserts are in great shape Date: 2017-10-31 07:14:32

Metro’s prizeshow’s main award Date: 2016-03-17 10:23:13