Tag "Real Nature"
Growth on a changing market
Once again domestic wholesale trade demonstrated its flexibility and ability to renew itself in the past year. The market environment is simultaneously defined by changing consumer habits, economic uncertainty and...
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Real Nature recalls dark chocolates due to insect contamination
Due to insect contamination, the distributor Real Nature Kft. has initiated a recall of two Real Nature dark chocolate products – the National Trade and Consumer Protection Authority (NKFH) informed...
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A new investor arrives at Real Nature Kft. – in the name of stability and growth
Real Nature Kft. will continue its operations with a new investor background from September. The new ownership role will be taken over by a four-member investor group, consisting of two...
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The customer is the important to everyone, everywhere, at all times – We were learning together (Business Days 2024 Part 1)
Wednesday morning of the Business Days conference, the topic was a general market assessment of the past year and a half, in the light of the shopping habits of households...
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The future of the Hungarian food industry: sustainable innovation
Both as owner of Real Nature Kft. and as chairperson of the supervisory board of the Chain Bridge Club, every day I see that consumers are interested in the protection...
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Adaptation and renewal
Recent challenges have forced the domestic wholesale sector to keep adapting to market needs and economic changes. This article is available for reading in Trade magazin 2024/10 In addition to...
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Winners of this year’s Symbol of Sustainability competition announced
Trade magazin has organised the Symbol of Sustainability competition for the fifth time. From the entries 14 winners were selected in seven categories. Symbol of Sustainability seeks to showcase successful...
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Health, nature, wallet
Organic food is defined as products that don’t contain artificial additives or preservatives, and are grown and produced without the use of synthetic chemicals, pesticides or genetically modified plants or...
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A successful community for collective success
As of 1 September 2024 the Chain Bridge Club has a new presidency. Founded by 12 FMCG market leaders back in 2003, the club now has 50 members. This article...
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Another successful trade fair presence by the Future Store
Trade magazin, the official journal of SIRHA Budapest 2024 was present at the trade fair with its traditional Future Store Innovations stand, showcasing the latest product innovations, technological solutions and...
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Real Nature announces a new manager in the sales department
Real Nature, which produces and distributes sustainable and healthy milk and milk substitute products, is pleased to announce the appointment of Kriszta Román to the position of National Account Manager....
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Milk and dairy product alternatives optimised for healthy nutrition
This article is available for reading in Trade magazin 2024/5 “The number of people living with food intolerances is increasing year by year, strengthening the need for sugar-, lactose- and...
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Green gastronomy: what could be the recipe for sustainable success?
At the SIRHA Budapest 2024 trade fair, the HoReCa and Event Chapter and the Green Chapter of the Hungarian Marketing Association (MMSZ) jointly organised a marketing communication workshop, where the...
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Expanding yogurt brands
The yogurt market also reflected last year’s food trends: there was a drop in volume sales, accompanied by a double-digit rise in value sales because of the inflation. This article...
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Real Nature
The refreshingly delicious Real Nature250g fruit yogurt drinks, the Real Nature StrawberryBanana and Forest Fruit Yogurt Drinks have arrived, ideal for on-the-go consumption. Contact: Real Nature Kft. Éva de Gereczné...
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SIRHA Budapest 2024 – summary video
As an accompanying event of the SIRHA Budapest 2024 exhibition, it was organized again this year on March 5-7. between Trade magazine, as the official newspaper of the exhibition, the...
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Serve breakfast like a king…
Most people think of breakfast as the healthiest main meal – even late risers share this view –and this is something that the food and hospitality industry should take into...
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Green Club meeting: innovation and education to prevent a catastrophe
December’s meeting of the Green Chapter of the Hungarian Marketing Association (MMSZ) was another Green Club event, this time at Real Nature’s modern and smart green headquarters. This article is...
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Együtt hajóztunk (1. rész)
Az Anglia legyőzésére küldött Spanyol Armada 1588-ban 130 hajóból állt – ehhez képest 2023 szeptemberében Tapolcán, a Hotel Pelionban közel 1100 fős „hajóhad” gyűlt össze az idei Business Days konferencián....
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Medicine in grass, wood, functional
Fizikai és mentális egészség, nyugodt alvás, hangulatjavítás, energiapótlás – jólléte biztosításához, egészsége megőrzéséhez a ma embere már nem feltétlenül a gyógyszertárban keresi a segítséget, inkább az élelmiszerüzletek polcain. És még...
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Efficiency increasing to the extreme
Today’s challenges, such as growing motor fuel and energy prices, inflation, supply problems and the drop in consumption make many actors in retail and wholesale trade review their operations. Let’s...
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Breakfast in the morning, midday and in the evening
Neither what we have for breakfast, nor our breakfast habits are the same as they used to be 10-20 years ago. Perhaps the biggest change is that the term “breakfast”...
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Magazine: Expanding free-from universe
In line with global trends, free-from products are more and more popular in Hungary as well. Health-conscious shoppers can be satisfied, as a large selection of gluten-free, lactose-free, low-sugar, low-carb...
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Magazine: Best Booth Design award for the Future Store at the Sirha trade show
At the Sirha Budapest trade show Trade magazin’s Future Store booth was waiting for visitors with an abundance of innovations. The Hungarian Marketing Association rewarded the booth with the Best...
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Help today, because tomorrow is too late!
The Chain Bridge Club was founded in 2003 and in 2016 members decided to establish the Chain Bridge Foundation – and together with it the ‘Join us and be the...
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Magazine: ‘Nobody can do it alone’
This title could be the credo of every community that works for shared goals and the members of which support each other in achieving them. Well, the last community I...
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Bottled health
We learned from Anita Pusztai, marketing director of Sió-Eckes Kft. that smoothie sales decreased during the first and second waves of the coronavirus pandemic. She called attention to the fact...
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Magazine: Milk-like flavours with or without milk
Last year the market of plant-based drinks expanded dynamically in both value and volume. According to András Palkó, marketing operations manager of Coca-Cola HBC Magyarország, shoppers are increasingly conscious in...
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