Rauch Hungária Kft - Trademagazin

Strong headwind in the juice market
Date: 2024-03-06 11:59:18

This article is available for reading in Trade magazin 2024/2-3 NIQ data reveals: the FJND market grew by 6.8% in value, with a 23.7% decline in volume sales in 2023...

Karcsúsodik, de zöldül a gyümölcslé
Date: 2023-11-20 11:42:02

Az elmúlt időszak egyik legfontosabb trendje a gyümölcslépiacon is a fogyasztók egészségtudatosságának erősödése, mely igényt a gyártók különböző releváns innovációkkal, megoldásokkal igyekeznek kielégíteni. Mindemellett megfigyelhető a csökkentett cukortartalmú, valamint hozzáadott...

Ice tea is a hot topic!
Date: 2023-05-25 11:33:16

2022 brought new challenges for the ice category, as the war that started in February triggered negative economic trends. Then from 1 July ice tea producers also had to face...

(HU) Rauch MyTea – őrült ízek!
Date: 2023-05-12 08:14:17

With its new flavours, MyTea takes us to the surprising, marvellous and crazy world of colours and flavours. Refreshing fruit flavours: the unforgettable duo of sweet and sour strawberry and...

More than just “mash for babies”
Date: 2023-04-05 10:32:51

Growing selection of organic products NielsenIQ data reveal that in the last few years the baby food category had strengthened because of the pandemic, then in 2022 the market returned...

(HU) Hey-ho 1 literes, dobozos gyümölcslé
Date: 2023-03-08 09:57:26

We have added two exciting new flavours to our product portfolio: exotic and unique dragon fruit, and refreshing lemon-lime. The products also got a new packaging, with the introduction of...

If the lemons are sour…just use them to make lemonade!
Date: 2023-03-03 12:24:25

Nielsen data reveal that fruit juice value sales grew by 11.2% in January-November 2022, but volume sales decreased by 6.6%. The like-for-like sales drop was even bigger in the last...

Magazine: Have a nice breakfast!
Date: 2021-10-11 10:26:36

Ákos Bősze, METRO’s business development executive (HoReCa) told our magazine that the breakfast service of restaurants seems to be one of the fastest-recovering segments in hospitality. In the period before...

Magazine: Ice tea all year round
Date: 2020-10-19 07:27:25

Barnabás Kovács, Szentkirályi Magyarország’s senior regional brand manager told Trade magazin that ice tea sales were higher in 2019 than in the previous year. Lipton Ice Tea sales were growing...

Premiumisation in the fruit juice market
Date: 2020-02-10 12:46:25

András Palkó, marketing operations manager of Coca-Cola HBC Magyarország told our magazine that fruit juice volume sales slowed down a bit in 2019, but value sales kept growing at a...

Changing consumption habits in the fruit juice market
Date: 2020-01-17 09:05:18

After record sales in 2015, last year brought a slowdown in the expansion of the fruit juice market. This more moderate performance had to do with the 5-percent average price...

Vitamin boosting in the winter with fruit juices – only naturally!
Date: 2019-12-12 09:38:30

Sales increased in the fruit juice market last year, and according to Anita Pusztai, senior brand manager of Sió-Eckes Kft., the trend continues this year too. What is more, the...

Magazine: Let’s drink a bit of fruit
Date: 2019-08-12 07:09:21

In 2018 the fruit juice market produced a record-breaking, more than 10-percent value sales growth. Adrienn Papp-Zelena, Sió-Eckes Kft.’s trade marketing coordinator told: the sales growth of market leader SIÓ...

Magazine: A fruitful period for fruit juice companies
Date: 2019-03-25 07:40:27

Sió-Eckes’ experience is that the fruit juice market is one of the biggest winners of the growth in FMCG consumption. The company’s numbers show that the market in total expanded...

Good bye, calories!
Date: 2018-05-14 14:44:57

2017 was an exceptionally good year in the Hungarian iced tea market. Nikoletta Buzder-Lantos, marketing manager of Fővárosi Ásványvíz- és Üdítőipari Zrt. told our magazine that sales were up nearly 6 percent...

Strong headwind in the juice market Date: 2024-03-06 11:59:18

Karcsúsodik, de zöldül a gyümölcslé Date: 2023-11-20 11:42:02

Ice tea is a hot topic! Date: 2023-05-25 11:33:16

(HU) Rauch MyTea – őrült ízek! Date: 2023-05-12 08:14:17

More than just “mash for babies” Date: 2023-04-05 10:32:51

(HU) Hey-ho 1 literes, dobozos gyümölcslé Date: 2023-03-08 09:57:26

If the lemons are sour…just use them to make lemonade! Date: 2023-03-03 12:24:25

Magazine: Have a nice breakfast! Date: 2021-10-11 10:26:36

Magazine: Ice tea all year round Date: 2020-10-19 07:27:25

Premiumisation in the fruit juice market Date: 2020-02-10 12:46:25

Changing consumption habits in the fruit juice market Date: 2020-01-17 09:05:18

Vitamin boosting in the winter with fruit juices – only naturally! Date: 2019-12-12 09:38:30

Magazine: Let’s drink a bit of fruit Date: 2019-08-12 07:09:21

Magazine: A fruitful period for fruit juice companies Date: 2019-03-25 07:40:27

Good bye, calories! Date: 2018-05-14 14:44:57