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Award winning stores and POP projects
POPAI Hungary’s parent organisation, Shop! joined forces with Retail Design Institute to present last year’s winning concepts in an online webinar. Shop!’s global development director, Leo van de Polder organised...
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The Netflix influence on sales of related products
Data now show that a streaming TV series can have an impact on product sales. Researchers are finding correlations between Netflix shows and U.S. sales of products related to their...
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Store designs help create buzz for cannabis retailers
As many retailers struggle to find a path forward in the wake of the coronavirus, the cannabis industry is continuing to enjoy explosive growth. The U.S. cannabis industry — including recreational...
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House of Rituals – flagship store in Amsterdam
Dutch beauty brand Rituals celebrates its 20th anniversary with its first-ever flagship, evolving to a lifestyle brand with complementary product categories and experiences. On the Retail Enviroments site published by...
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Technology enhanced in post-COVID retail
While it was already playing an increasingly important role in the in-store experience, technology will gain even more importance in a post-COVID retail world. Consumer demand for contactless transactions will...
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Shop!X 2020 – building a sustainable future
Shop!X will go beyond environmental issues to find solutions for the critical issues that face every part of our industry on the virtual event 9-12. November 2020. Lectures, workshops, labs...
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Extraordinary general meeting
POPAI Hungary Association held its annual general meeting online. The award ceremony of the Hungarian leg of the Shop! Global Awards contest was also part of the programme. Members first...
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POPAI reports
The world closed and then opened up again Programmes organised online because of the pandemic are also accessible to those who wouldn’t have been able to take part in them...
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Design, competitions, generations
POPAI Hungary held its annual general meeting, open session and The Hungarian handover of the Shop!Global Awards online. The professional part resonated with real “back to the new normal” content...
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POPAI news
Idehallgass! podcast series reloaded You can still listen to the 10-part podcast series Retail Decoded on the Shop! website and on Spotify. As a reaction to the pandemic, a new...
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Majorty expects severe impact on current business
POPAI and Shop!* chapters keep in touch and the member organizations are constantly informing each other about the consequences of the virus situation, with particular regard to the development of...
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Firsthand information from market researchers: The first online TMC meetingPopai
There were nearly 70 participants at the online club meeting organised by Trade magazin, Trade Marketing Club (TMC) and POPAI Association on 23 April. Trade magazin’s managing director and editor-in-chief...
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Reopening physical stores
POPAI and Shop!* chapters keep in touch and the member organizations are constantly informing each other about the consequences of the virus situation, with particular regard to the development of...
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Easter POS Display Review from Australia
The POPAI and Shop! * chapters are watching each other on all five continents. This time we got a summary of the festive instore marketing tools from Australia. Being a...
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POPAI-news: Inside and outside
We received a personal report from neighboring Austria. Judit Sándor, who is currently working in the field of e-commerce at Essity’s Vienna regional headquarters, has undertaken to look around Austrian...
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POPAI-news: If there is goods, everything is good
POPAI and Shop!* chapters keep in touch and the member organizations are constantly informing each other about the consequences of the virus situation, with particular regard to the development of...
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POPAI-news: No more Flying Dutchman
POPAI and Shop!* chapters keep in touch and the member organizations are constantly informing each other about the consequences of the virus situation, with particular regard to the development of...
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Six Key Consumer Behavior Thresholds
POPAI and Shop!* chapters keep in touch and the member organizations are constantly informing each other about the consequences of the virus situation, with particular regard to the development of...
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POPAI-news: Condom turnover is rising
POPAI and Shop!* chapters keep in touch and the member organizations are constantly informing each other about the consequences of the virus situation, with particular regard to the development of...
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China – 2 months ahead of us
POPAI and Shop!* chapters keep in touch and the member organizations are constantly informing each other about the consequences of the virus situation, with particular regard to the development of...
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POPAI: China – 2 months ahead of us
POPAI and Shop!* chapters keep in touch and the member organizations are constantly informing each other about the consequences of the virus situation, with particular regard to the development of...
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Eco-friendly in colours too
Eco-friendly paint manufacturer IFS Coatings launched its latest colour portfolio in January. The new colour groups are called Green Guilt, Imaginative Reaction, Robotic Reality and Actual Authenticity. CEO Glynn Mason...
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Pen, paper, coffee
US stationery and office supplies retailer Staples ordered 1,145 coffee displays, with which they ensured the attention raising presence of Keurig coffees in 90 percent of the chain’s stores. They...
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POPAI winners in 2019
At the POP Awards ceremony of the Hungarian POPAI Awards, 12 entries received prestigious awards in four categories. The results were announced on 14 November 2019 as part of the...
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Digital ecosystem
On 28 November Heineken was the host of the last POPAI meeting in 2019. Sales director Zoltán Eszéki welcomed participants and gave the floor to the host of the event,...
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Saying thank you the Shop! way
For the first time this year international Marketing at Retail organisation Shop! expressed its gratitude to members by sending an e-card. POPAI Hungary Association also said thank you to the...
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Magazine: Meeting at Bonafarm
Krisztián Király, business development manager of Pick Szeged Zrt. was the host of the POPAI meeting held on 10 October. Anna Zsapka, Pick Szeged Zrt.’s brand and digital marketing manager...
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EuroShop 2020: The technology of the future in the retail of today
Future-oriented and dynamic – this is the motto of the EuroShop 2020 trade show, where this year 2,400 exhibitors from 58 countries will be present, to the delight of probably...
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Podcast series about retail trends
Just like in eating, the on-the-go consumption of news is more and more popular. Shop! Marketing at Retail has reacted to this trend by launching a series of podcasts, titled...
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POPAI celebrates Hungarian victory
The Shop! Global Awards were handed over at the GlobalShop International POP Show in the United States on 26 June. Winners were announced in 16 categories, for the first time...
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