- Trademagazin

An opportunity missed
Date: 2019-06-24 13:56:32

Which is the place where the most decisions are made in a fashion store? In the fitting room! The website Inside Retail Asia published survey results in connection with this topic....

Maximum in-store experience
Date: 2019-05-15 12:46:54

US premium audio system manufacturer SONOS has a flagship store in Manhattan that offers a really special customer experience. There are seven test rooms in the store, where all kinds...

POPAI meeting at Coca-Cola
Date: 2019-05-15 12:37:31

POPAI Association members gathered at the Coca-Cola HBC Magyarország headquarters in Dunaharaszti on 9 May. Csaba Veres, in-store and event activation manager of Coca-Cola HBC was the host, who gave...

Magazine: O2O has never been this comfortable before
Date: 2019-03-19 08:43:56

O2O – harmonised online and offline sales – has reached a new chapter: in December 2018 GH Lab opened a pop-up store in Mall of America in Bloomington (Minnesota), which...

New offline concepts strengthen customer loyalty
Date: 2019-03-15 15:59:00

According to shopping experience surveys conducted by PSFK, retailers such as Chanel and Cartier have started offering cross-services – just like FMCG retailers do. In one of their New York and...

Seventh heaven
Date: 2019-03-15 15:55:09

International retail chain 7-Eleven tries to be a part of our everyday lives that stores offer everything consumers might need in Taiwan. In addition to the usual hypermarket assortment, they can...

Supermarket, c-store or filling station? All three!
Date: 2019-03-15 15:48:53

Retail chain Hy-Vee Davenport (Iowa) has introduced one of the latest innovative retail concepts. Hy-Vee Fast & Fresh is hybrid commercial complex that combines the product selection of a supermarket with...

Magazine: POPAI winners in 2018
Date: 2019-02-25 07:03:54

The winners were ceremonially announced in 5 categories in the POPAI Awards 2018 POP competition on 15 November 2018, at the headquarters of the Budapest Chamber of Commerce and Industry....

Magazine: A pack of chewing gum and a box of marijuana, please!
Date: 2019-02-06 10:34:30

According to a Bloomberg report, published by Convenience Store News in August, sales in the marijuana segment of FMCG products can reach USD 50 billion by 2026. In the USA...

Retail Decoded continues
Date: 2019-01-31 08:57:06

Shop!’s podcast series already has six episodes: in the latest one Jean-Pierre Lacroix, president of the Toronto-based agency Shikatani Lacroix gives an insight into how artificial intelligence technology can be...

nIm – milk in Klingonese
Date: 2019-01-31 08:50:40

Fozzy Group, one of the biggest food retailers in Ukraine has opened a 1,170m² Star Trek-themed supermarket in Kharkiv. In the store product categories are also indicated in the Klingon...

Enchanting shop window for Christmas
Date: 2018-11-20 14:37:39

Department store Fenwick Newcastle impresses shoppers with a marvellous shop window decoration in this Christmas season too. This year’s theme was inspired by a children’s book written by Raymond Briggs,...

Podcast series continues
Date: 2018-10-15 23:29:58

Retail Decoded, a podcast series by the international association Shop! now already has four episodes. In the latest episode experts share their thoughts on store design and fitting. You can...

Podcast series about retail issues
Date: 2018-08-25 06:57:45

Shop! started its own podcast series, titled Retail Decoded. The show’s host is Jo Rossman, the editor of Shop! Retail Environments magazine, and guests from the fields of retail trade, shop...

Display of the Year
Date: 2018-06-20 16:50:16

International trade association Shop! has rewarded the best in-store displays for the 60th time. The results of the OMA Awards were announced on 28 March at the Global Shop trade show...

Magazine: Winners received the ‘Most successful promotion of the year’ award
Date: 2018-06-19 07:00:02

The ‘Most successful promotion of the year’ awards were presented for the 10th time. On 19 April 2018 the venue was Boscolo Hotel Róma in Budapest, where the organiser Trade magazin’s...

Spring POPAI meeting at Unilever
Date: 2018-05-10 20:58:39

Unilever Magyarország was the host of the spring POPAI meeting on 10 May. Gábor Füzes, client manager of dunnhumby introduced the company’s comprehensive concept for making returns. Adrienn Dorogi, head of research...

Magazine: Store management in 2020
Date: 2018-04-25 07:43:46

Those who belong to Generation Z will soon become the biggest consumer group and according to industry experts, by 2020 this will cause bigger changes in retail trade than the...

Shop! Global Awards winners
Date: 2018-04-12 09:11:43

For the 8th time Shop! honoured the best POP displays, in-store promotions, shop design and product presentation solutions at the Global Shop trade fair in Chicago. There were 69 competition entries...

This year’s first POPAI meeting
Date: 2018-04-12 09:07:56

GfK was the host of this year’s first POPAI meeting. On 22 March the main topic was the returns made by POS materials and how to plan this. The first speaker was...

Magazine: The future of offline retail: going digital
Date: 2018-04-06 07:23:44

15 February 2018 was the day when Trade Marketing Club members gathered for the annual ‘I love trade marketing’ conference. At the end of the day the ‘Trade marketing manager of...

A report on shopper experience
Date: 2018-03-14 16:50:33

Brian Cantor from Customer Contact Week Digital – with the involvement of industry experts – has prepared the latest report on shopper experience, titled Retail CX. In this Mr Cantor makes...

Create your display this way!
Date: 2018-02-25 19:30:54

One of the key elements in an efficient in-store promotion campaign is using the right displays. SHOP! named 9 guidelines for developing in-store marketing materials which can help maximise a campaign’s ROI....

Calculating ROI
Date: 2018-02-25 19:20:34

In 2018 POPAI Hungary Association will focus its work on ROI calculation. Calculating return on investment (ROI) is more and more frequent in marketing too. In this segment the ROI number shows...

POPAI POP Awards Hungary 2017
Date: 2017-12-20 11:20:06

At this year’s last Trade Marketing Club meeting the winners of the 8th POPAI Awards competition were announced. General secretary Ildikó Kátai introduced the winners of the in-store, POP and shopper...

POPAI goes to Bonafarm
Date: 2017-12-01 08:37:02

Pick Szeged Zrt. was the host of this year’s last POPAI meeting. On 16 November business development manager Krisztián Király spoke about channel trends and Teleki winery. Nielsen client executives Dóra Hajnal and...

OMA AWARDS 2017
Date: 2017-12-01 08:28:04

Outstanding Merchandising Achievement Awards (OMA) has been rewarding the best in-store displays for more than 50 years. You can see some of this year’s best solutions in the non-food category. ...

Magazine: 2017 Shop! Global Award winners
Date: 2017-11-03 06:53:58

This year’s Global Awards winners were selected from 63 works sent in by 10 SHOP! global affiliates. The 8-member jury picked 20 winners in 19 categories: Australia / New Zealand (3),...

OMA AWARDS 2017
Date: 2017-10-27 08:03:07

Outstanding Merchandising Achievement Awards (OMA) has been rewarding the best in-store displays for more than 50 years. You can see some of this year’s best solutions in the food category. Drinks...

Magazine: Message about the bottle
Date: 2017-10-24 06:24:54

On 5 September POPAI and the HP Graphics Experience Center in Barcelona organised an international symposium, where the main topic was digital printing and how it can be used to...

An opportunity missed Date: 2019-06-24 13:56:32

Maximum in-store experience Date: 2019-05-15 12:46:54

POPAI meeting at Coca-Cola Date: 2019-05-15 12:37:31

Magazine: O2O has never been this comfortable before Date: 2019-03-19 08:43:56

New offline concepts strengthen customer loyalty Date: 2019-03-15 15:59:00

Seventh heaven Date: 2019-03-15 15:55:09

Supermarket, c-store or filling station? All three! Date: 2019-03-15 15:48:53

Magazine: POPAI winners in 2018 Date: 2019-02-25 07:03:54

Magazine: A pack of chewing gum and a box of marijuana, please! Date: 2019-02-06 10:34:30

Retail Decoded continues Date: 2019-01-31 08:57:06

nIm – milk in Klingonese Date: 2019-01-31 08:50:40

Enchanting shop window for Christmas Date: 2018-11-20 14:37:39

Podcast series continues Date: 2018-10-15 23:29:58

Podcast series about retail issues Date: 2018-08-25 06:57:45

Display of the Year Date: 2018-06-20 16:50:16

Magazine: Winners received the ‘Most successful promotion of the year’ award Date: 2018-06-19 07:00:02

Spring POPAI meeting at Unilever Date: 2018-05-10 20:58:39

Magazine: Store management in 2020 Date: 2018-04-25 07:43:46

Shop! Global Awards winners Date: 2018-04-12 09:11:43

This year’s first POPAI meeting Date: 2018-04-12 09:07:56

Magazine: The future of offline retail: going digital Date: 2018-04-06 07:23:44

A report on shopper experience Date: 2018-03-14 16:50:33

Create your display this way! Date: 2018-02-25 19:30:54

Calculating ROI Date: 2018-02-25 19:20:34

POPAI POP Awards Hungary 2017 Date: 2017-12-20 11:20:06

POPAI goes to Bonafarm Date: 2017-12-01 08:37:02

OMA AWARDS 2017 Date: 2017-12-01 08:28:04

Magazine: 2017 Shop! Global Award winners Date: 2017-11-03 06:53:58

OMA AWARDS 2017 Date: 2017-10-27 08:03:07

Magazine: Message about the bottle Date: 2017-10-24 06:24:54