PICK Szeged - Trademagazin

PICK gets people moving again this year, contributing to the life of the community
Date: 2024-04-22 16:27:15

Let’s create lifelong flavour memories when on a trip or cheering together! In addition to quality, the PICK brand’s core values also include excellence and taking responsibility for the well-being...

Tartós installációs az Év Displaye 2023
Date: 2024-01-17 11:20:52

Nagy érdeklődés övezte a POPAI és a Trade Marketing Klub összevont évzáró eseményét. A házigazda Pick Szeged a gyorsan változó vásárlási igényekre adott válaszaival, a szervezők pedig a POPAI Awards POP...

The OTP Bank – PICK Szeged handball sponsor team strengthens with Mizo: “Our blue heart beats together from now on!”
Date: 2023-11-10 12:34:26

One of the best-known Hungarian food industry brands, Mizo, has officially announced that it has “signed on” as a sponsor for the OTP Bank – PICK Szeged handball team, in...

HERZ Grilled Ham
Date: 2022-12-12 08:07:05

The latest product in our cooked ham range is HERZ Grilled Ham. It is made from selected, premium quality pork thigh meat, with mild smoking and oven grilling. Its harmonically...

PICK’s new image campaign is a milestone in brand building and salami communication
Date: 2022-11-07 09:45:06

In this year’s PICK image campaign our shared memories enter the spotlight, as the central element of the campaign is an emotional film footage, with which we can relive the...

End-of-year urges
Date: 2022-11-07 09:33:42

Probably the end of the year will see two different urges of consumes fighting with each other: the one that demanded and got more from wieners and frankfurters in the...

In every era processed meats are in line with the trends
Date: 2022-09-14 11:18:01

The ingredient and energy price increase has reached the category of processed meats too, which translated into higher consumer prices this year. Salami sales could grow in both value and...

PICK Bükkerdei ham
Date: 2022-06-16 09:05:53

This year the PICK brand strengthens its market presence further, by entering the cured ham segment with PICK Bükkerdei ham. New PICK Bükkerdei ham is made of selected ingredients, beechwood-smoked,...

Try to find MUCI!
Date: 2022-05-09 10:11:37

Trade Marketing Club (TMK) has been organising its annual ‘I Love Trade Marketing’ conference around Valentine’s Day for almost 20 years. In 2022 the event’s title was ‘Try to find...

Magazine: Creativity at the highest level
Date: 2022-05-06 06:23:11

After the online announcement of the results in February, the winners of POPAI Student Design Awards received their prizes in person at the Budapest University of Technology and Economic, on 3...

The research program of the salami production process at Pick Szeged Zrt. has been completed
Date: 2022-03-24 11:31:42

A joint research program with the University of Szeged covering the entire process of salami production has been completed at Pick Szeged Zrt. Salami research program closed at Pick Szeged...

Magazine: It is the taste of ham that matters, not its size
Date: 2022-03-11 06:37:39

It is high season for ham before Easter, but this time of the year is only one stronger period in a diverse category that realises a good sales performance throughout...

Business Days 2021 – The 8th wonder of the world (Part 2)
Date: 2021-12-15 10:22:49

Nearly 800 participants turned up to discuss the 8th wonder of the world – the restart of the sector – during the 5 five days of the Business Days conference,...

Magazine: Beyond meat sticks
Date: 2021-11-29 09:51:08

From 5 kilograms of processed meat products sold one kilogram is wiener or frankfurter. This category has the biggest share in the processed meat category. Sales are declining a little...

PICK Salami Special
Date: 2021-11-15 09:57:04

These noble rot salami variations are made of the best ingredients and smoked on beechwood. They are available for a limited period of time, in special flavours. What makes the...

Growing proportion of poultry liver patés
Date: 2021-11-08 11:51:06

With annual sales nearing 10,000 tonnes, meat spreads constitute a rather small segment in the processed meat category, with a 4-percent value share and a 5.7-percent volume share of the...

Pick Szeged Zrt.’s new plant in Szeged will be ready by 2024
Date: 2021-11-03 09:20:52

By 2024, pick szeged zrt.’s new plant in Szeged will be completed, which will increase the company’s mold salami production capacity by 25 percent, the CEO of the company belonging...

Pick Szeged Zrt. builds a new salami plant
Date: 2021-10-29 10:34:20

Pick Szeged Zrt. is building a new salami plant, which is being realized within the framework of an investment worth nearly HUF 40 billion in Szeged. Construction will take place...

Magazine: Modern conservatives
Date: 2021-09-13 06:40:32

Shoppers didn’t buy more salami or sausage last year, but they left more money in shops. According to Zoltán Nagygyörgy, product manager of Pick Szeged Zrt., people consumed more food...

The Pick Szeged Zrt. increased its sales revenue and profit last year
Date: 2021-05-31 11:22:38

Last year, Pick Szeged Zrt. achieved a profit after tax of 5.3 billion HUF after the previous year’s 4.2 billion HUF, the company announced in its 2020 report published on...

PICK Szalametti
Date: 2021-03-23 13:29:49

A beechwood-smoked, mould-free salami range made of high-quality ingredients, with harmonic spicing. The product is available in deli, paprika and hot versions, plus in exciting chilli and garlic coating variants,...

Magazine: Wieners and frankfurters: A developing category
Date: 2020-11-25 07:52:12

Wieners and frankfurters still have the biggest share in the meat product category, 14 percent in value and 20 percent in volume. Data by Pick Szeged reveal that volume sales...

Magazine: Cured meat products are preparing for the autumn
Date: 2020-10-15 08:04:47

Prices increased in the market of cured meat products last year, but this trend was accompanied by a 1-percent decline in volume sales. Due to the swine fever in China,...

In the land of the grill
Date: 2020-08-25 09:47:10

Last summer was hot, so the barbecue season was successful, but nothing is sure about this season. Ágnes Kalácska, marketing and sales manager of Bonafarm Zrt. told our magazine that...

New HERZ hams
Date: 2020-03-02 08:34:53

New HERZ hams have 95-97 percent meat content, and they are free from flavour enhancers, colours, gluten and lactose. They are available in bigger, 150g format than before. As a...

The Trade Parliament was in session (Part 2)
Date: 2019-12-17 15:39:55

On Thursday the day’s topic was hypermarkets, discounters, drugstores and e-commerce. The moderators of the day’s work were Zoltán Fekete, secretary general of Branded Goods Association Hungary and HD Group’s...

Magazine: End of year wurst-litzer with free-from hits!
Date: 2019-10-30 07:41:50

Wieners and frankfurters are two of the most popular meat products, their buyer base is stable and demand for them has increased recently. András Muzsek, CEO of Sága Foods Zrt....

Magazine: More days, more sausages
Date: 2019-05-14 07:58:14

Zoltán Szántó, senior product manager of PICK Szeged Zrt. told Trade magazine that the two biggest segments in the grill product market are grill sausages and meat prepared for the...

Magazine: Traditions rule in the liver paté category
Date: 2019-02-01 07:31:36

Hungarians are rather conservative when it comes to the spicing and packaging of their favourite liver patés. Szilvia Dandé, marketing manager of Kaiser Food Kft. told trade magazine that the...

New CEO for Pick Szeged
Date: 2018-08-25 21:02:38

László Sutka has replaced Endre Nagy as the acting CEO of Pick Szeged. Mr Sutka started his career as an economic analyst at Pick Szeged Zrt. in 1998. Before being appointed as acting...

PICK gets people moving again this year, contributing to the life of the community Date: 2024-04-22 16:27:15

Tartós installációs az Év Displaye 2023 Date: 2024-01-17 11:20:52

The OTP Bank – PICK Szeged handball sponsor team strengthens with Mizo: “Our blue heart beats together from now on!” Date: 2023-11-10 12:34:26

HERZ Grilled Ham Date: 2022-12-12 08:07:05

PICK’s new image campaign is a milestone in brand building and salami communication Date: 2022-11-07 09:45:06

End-of-year urges Date: 2022-11-07 09:33:42

In every era processed meats are in line with the trends Date: 2022-09-14 11:18:01

PICK Bükkerdei ham Date: 2022-06-16 09:05:53

Try to find MUCI! Date: 2022-05-09 10:11:37

Magazine: Creativity at the highest level Date: 2022-05-06 06:23:11

The research program of the salami production process at Pick Szeged Zrt. has been completed Date: 2022-03-24 11:31:42

Magazine: It is the taste of ham that matters, not its size Date: 2022-03-11 06:37:39

Business Days 2021 – The 8th wonder of the world (Part 2) Date: 2021-12-15 10:22:49

Magazine: Beyond meat sticks Date: 2021-11-29 09:51:08

PICK Salami Special Date: 2021-11-15 09:57:04

Growing proportion of poultry liver patés Date: 2021-11-08 11:51:06

Pick Szeged Zrt.’s new plant in Szeged will be ready by 2024 Date: 2021-11-03 09:20:52

Pick Szeged Zrt. builds a new salami plant Date: 2021-10-29 10:34:20

Magazine: Modern conservatives Date: 2021-09-13 06:40:32

The Pick Szeged Zrt. increased its sales revenue and profit last year Date: 2021-05-31 11:22:38

PICK Szalametti Date: 2021-03-23 13:29:49

Magazine: Wieners and frankfurters: A developing category Date: 2020-11-25 07:52:12

Magazine: Cured meat products are preparing for the autumn Date: 2020-10-15 08:04:47

In the land of the grill Date: 2020-08-25 09:47:10

New HERZ hams Date: 2020-03-02 08:34:53

The Trade Parliament was in session (Part 2) Date: 2019-12-17 15:39:55

Magazine: End of year wurst-litzer with free-from hits! Date: 2019-10-30 07:41:50

Magazine: More days, more sausages Date: 2019-05-14 07:58:14

Magazine: Traditions rule in the liver paté category Date: 2019-02-01 07:31:36

New CEO for Pick Szeged Date: 2018-08-25 21:02:38