NielsenIQ - Trademagazin

What has happened to last year’s chocolate rabbit?
Date: 2023-03-03 12:16:16

Usually seasonal confectionery manufacturers make plans based on what happened “in the same period last year”. This year this strategy won’t work, as back at Easter 2022 the inflation hardly...

Scotch, bourbon and Japanese
Date: 2023-01-25 10:29:15

According to IWSR, Hungarian whisky sales grew by 20% in 2021. Dávid Gábor Kovács, marketing director of Zwack Unicum Nyrt. can’t feel the effects of the war on the whisky...

Albert Heijn Strengthens Its Position As Dutch Market Leader
Date: 2023-01-20 09:01:17

Retailer Albert Heijn opened 113 stores in the Netherlands and Belgium last year, consolidating its position as the Dutch market leader, new data from NielsenIQ has found. The Ahold Delhaize...

Intimate hygiene: no compromises
Date: 2023-01-18 10:29:30

Eszter Hegedűs, senior brand manager of Essity Hungary Kft. told our magazine that both value and volume sales grew in the intimate hygiene category, in the first nine months of...

Canned food brands and their innovative products
Date: 2023-01-18 10:28:22

Just like in other food categories, prices are rising in the canned vegetable market as well. András Szirbek, retail marketing and sales director of Bonduelle Central Europe Kft.: “Processed vegetables...

OTC products is a booming category
Date: 2023-01-13 10:28:33

ültek még inkább előtérbe. A szegmens szárnyalása folyamatos, annak ellenére, hogy a szinte minden kategóriát érintő alapanyaghiány ezt a területet sem kímélte, ami főként a termékek csomagolásában hozott kisebb-nagyobb változásokat....

No clothes left dry…
Date: 2023-01-12 11:28:58

According to Yvette Krubl, Procter&Gamble’s corporate communications manager in Central and Eastern Europe, laundry detergent volume sales stayed put in the July 2021-June 2022 period, while in value sales there...

Nielsen: We bought half as much beer at the world championship as we did during the two weeks of the European Championship
Date: 2022-12-16 12:33:48

Two-thirds of Hungarians watch the World Cup in Qatar in company, but many also sit down alone for the sake of a World Cup match, NielsenIQ’s consumer research shows. Fans...

We had both feet on the (play)ground (Part 2)
Date: 2022-12-13 11:13:56

Between 19 and 23 September, the Trade Playground was full: Trade magazine organised its Business Days conference for the 15th time. Almost 900 decision-makers gathered from the HoReCa and FMCG sectors in Hotel...

Consumer Brands is taking Henkel’s purposeful growth program to the next level
Date: 2022-12-12 10:32:29

Consumer Brands is taking Henkel’s purposeful growth program to the next level by announcing the merger of the two global businesses, Laundry & Home Care and Beauty Care, under the...

New StarStore – Év Kereskedője winners and the 2022 award ceremony
Date: 2022-12-12 10:05:14

This year was the 8th that Trade magazin organised the “Star Store – Év Kereskedője” competition for retailers with a registered seat in Hungary. The award ceremony took place at the...

Teatime!
Date: 2022-12-01 10:50:06

Máté Sándor, Jacobs Douwe Egberts Hu Zrt.’s junior brand manager: “In 2020, the first year of the COVID pandemic, tea volume sales jumped 8% in Hungary, which was a very...

Cheaper, fewer, promotional
Date: 2022-11-11 10:49:53

NielsenIQ hosted a POPAI Hungary Association meeting on 6 October, the topic of which was e-commerce from NielsenIQ’s perspective. Managing director Erik Vágyi welcomed participants and spoke about how growing...

Competition of active ingredients
Date: 2022-11-09 09:03:37

Zsófia Gózon-Karajz, L’Oréal Magyarország Kft.’s trade marketing manager told our magazine that facial skincare product sales grew by 23.5% this year. “There are many reasons behind this good performance. One...

End-of-year urges
Date: 2022-11-07 09:33:42

Probably the end of the year will see two different urges of consumes fighting with each other: the one that demanded and got more from wieners and frankfurters in the...

A category where even the bitter is sweet
Date: 2022-10-24 10:29:05

András Tripolszky, marketing director of Roust Hungary: “Flavoured spirit sales were up 11.9% in 2021. Sales of anise-flavoured spirits grew above the average, by more than 30%. A large part...

Chocolates in the spirit of caring
Date: 2022-10-17 10:49:49

Last year was about premiumisation in the praline category, and this trend continued in early 2022 too. Lilla Kelemen, Nestlé Hungária Kft.’s brand manager – seasonal and gifting: “I think...

For the 18th time Coca-Cola becomes Ireland’s biggest brand
Date: 2022-10-14 09:43:01

Coca-Cola has been named the biggest brand in Ireland for the 18th year in a row, according to the latest edition of the Checkout Top 100 Brands report, which relies on...

European customers are under pressure, but Christmas can be a ray of hope
Date: 2022-10-10 14:54:07

According to two NielsenIQ studies, even though inflation has a strong impact on European shoppers, they are sticking to their Christmas shopping plans for the time being. NielsenIQ Consumer Insights’...

Future Trade conference 2022: Which way to go, e-commerce?
Date: 2022-10-03 14:54:02

In May the second Future Trade conference was organised in Budapest. Participants discussed the latest trends, solutions and technologies that online retailers can use to stay in the game. The...

Higher quality, more sustainable solutions
Date: 2022-09-27 12:06:55

Izabella Kowalska, Essity Hungary Kft.’s category manager gave our magazine an insight into the latest trends in the facial tissue category. Value sales augmented but volume sales dropped just as...

Lidl remains the fastest growing supermarket in the last 12 weeks
Date: 2022-09-21 02:58:03

Lidl remains the fastest growing supermarket in the last 12 weeks ending 10 September, with sales soaring by 9.4% as UK shoppers buy little and often to help manage rising...

On a sustainable path
Date: 2022-09-12 08:12:55

Our magazine asked Zoltán Tilly, sales and marketing director of Sofidel Hungary about the company’s sustainability efforts. – What does sustainability mean to Sofidel? – Sofidel was the first Italian...

Trappist is still strong
Date: 2022-09-08 12:53:07

Cheese sales had retained their momentum in 2021, but 2022 broke this to a certain extent. Balázs Hunya, Sole-Mizo Zrt.’s senior brand manager: “Inflation and economic difficulties have their effect...

Private label market continues to grow
Date: 2022-09-07 10:35:42

After a two-year hiatus, on 31 May-1 June the Private Label Manufacturers Association (PLMA) organised the “World of Private Label” trade show in Amsterdam with personal presence. On 30 May...

Coca-Cola Named Ireland’s Biggest-Selling Brand For 18th Year In A Row
Date: 2022-09-07 03:35:17

Coca-Cola has been named the biggest-selling brand in Ireland for a record 18th year in a row, according to the latest edition of the Checkout Top 100 Brands report, published by Checkout magazine in association with NielsenIQ. The...

How Is Britain’s Cost-Of-Living Crisis Affecting Consumer Behaviour?
Date: 2022-08-10 08:20:37

As a cost-of-living squeeze on household incomes looks set to worsen in the United Kingdom, here are how consumers are adapting to the rising prices of everything from food to...

Ice tea has survived the ice age
Date: 2022-07-13 10:22:34

András Palkó, marketing director of Coca-Cola HBC Magyarország told our magazine that the ice tea category stepped on a growth path in 2021, after the troubles of 2020. The reopening...

Mineral water is washing the category’s boundaries away
Date: 2022-07-06 09:22:35

András Palkó, marketing director of Coca-Cola HBC Magyarország informed our magazine that mineral water value sales were up a moderate 2% in retail in 2021; volume sales dropped 1.8% from...

NielsenIQ and GfK to combine, creating a leading global provider of information and analytics in consumer and retail measurement
Date: 2022-07-04 20:00:46

Combination brings together two complementary global leaders serving retailers and brands to provide extensive retail and consumer information through a total store read and state-of-the-art technology. Creates a leading provider...

What has happened to last year’s chocolate rabbit? Date: 2023-03-03 12:16:16

Scotch, bourbon and Japanese Date: 2023-01-25 10:29:15

Albert Heijn Strengthens Its Position As Dutch Market Leader Date: 2023-01-20 09:01:17

Intimate hygiene: no compromises Date: 2023-01-18 10:29:30

Canned food brands and their innovative products Date: 2023-01-18 10:28:22

OTC products is a booming category Date: 2023-01-13 10:28:33

No clothes left dry… Date: 2023-01-12 11:28:58

Nielsen: We bought half as much beer at the world championship as we did during the two weeks of the European Championship Date: 2022-12-16 12:33:48

We had both feet on the (play)ground (Part 2) Date: 2022-12-13 11:13:56

Consumer Brands is taking Henkel’s purposeful growth program to the next level Date: 2022-12-12 10:32:29

New StarStore – Év Kereskedője winners and the 2022 award ceremony Date: 2022-12-12 10:05:14

Teatime! Date: 2022-12-01 10:50:06

Cheaper, fewer, promotional Date: 2022-11-11 10:49:53

Competition of active ingredients Date: 2022-11-09 09:03:37

End-of-year urges Date: 2022-11-07 09:33:42

A category where even the bitter is sweet Date: 2022-10-24 10:29:05

Chocolates in the spirit of caring Date: 2022-10-17 10:49:49

For the 18th time Coca-Cola becomes Ireland’s biggest brand Date: 2022-10-14 09:43:01

European customers are under pressure, but Christmas can be a ray of hope Date: 2022-10-10 14:54:07

Future Trade conference 2022: Which way to go, e-commerce? Date: 2022-10-03 14:54:02

Higher quality, more sustainable solutions Date: 2022-09-27 12:06:55

Lidl remains the fastest growing supermarket in the last 12 weeks Date: 2022-09-21 02:58:03

On a sustainable path Date: 2022-09-12 08:12:55

Trappist is still strong Date: 2022-09-08 12:53:07

Private label market continues to grow Date: 2022-09-07 10:35:42

Coca-Cola Named Ireland’s Biggest-Selling Brand For 18th Year In A Row Date: 2022-09-07 03:35:17

How Is Britain’s Cost-Of-Living Crisis Affecting Consumer Behaviour? Date: 2022-08-10 08:20:37

Ice tea has survived the ice age Date: 2022-07-13 10:22:34

Mineral water is washing the category’s boundaries away Date: 2022-07-06 09:22:35

NielsenIQ and GfK to combine, creating a leading global provider of information and analytics in consumer and retail measurement Date: 2022-07-04 20:00:46