Tag "Magyar Termék Nonprofit Kft."

Gyulahús: Buy and Protect Domestic Products!

The company has joined the Buy and Protect Domestic Products! (Vedd a hazait! Védd a hazait!) campaign of the Hungarian Product Nonprofit Ltd. Employees of Gyulahús Kft.’s at Béke Avenue...

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The Buy Domestic Products! action starts a masked poster campaign

More than fifty manufacturers and trading companies have already joined the movement of the Magyar Termék Nonprofit Kft. to encourage the purchase of domestically produced products and the use of...

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Buy and defend the domestically produced products! – the Hungarian Product launches a movement

The Hungarian Product Nonprofit Ltd. encourages the purchase of domestically produced products and the use of domestic services within its new campaign. Anyone can join the action, helping to overcome...

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Keen player wins one million forints in the Hungarian Product prize game

Ágnes Katona won the main prize, HUF 1 million in the Hungarian Product prize game. She registered to play with more than 300 product codes – purchased mostly in SPAR...

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Trademark users team up to develop new products

Éva Molnár, commerce manager of Gyulahús Kft. has reported that they successfully developed an additive-free sausage. Thanks to this another Hungarian Product partner company was able to expand its additive-free...

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Bold Agro makes Dér Juice from fresh apples

Premium, 100-percent fruit content apple juice producer, Derecske-based Bold-Agro Kft. is going to plant more apple trees: apple will be harvested from 16 hectares more than the current 120 hectares...

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Hungarian Product gets the year going with momentum in retail chains

Managing director Eszter Benedek told that Hungarian Product Nonprofit Kft. is implementing a wobbler campaign in Auchan stores this February and October, calling shoppers’ attention to products bearing the trademark....

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Does Globus redefine the showroom store concept?

Globus has realised that a shop where only canned vegetables are displayed isn’t likely to succeed, so the company also wants to show customers how these products can be prepared....

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Hello delicious food – Good bye hunger!

Hello Food and Hello Food Free are single-serve ready meals, made from premium ingredients and marketed at affordable prices. All shoppers need to do is heat them for 2 minutes....

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The Health Fairy Monsters arrived to the kids

The first story of the Health Fairy Tales series has been published, with tens of thousands of copies were distributed to 50 kindergartens and schools before the holidays with the...

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A book of tales and a Discovery Game

Eszter Benedek, managing director of Hungarian Product Nonprofit Kft. revealed at the company’s marketing forum in Kecskemét that they will come out with a Discovery Game campaign in 2020 –...

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Innovation and sustainability are the keywords in the FMCG market

KNK PR & Média and Magyar Termék Nonprofit Kft. organised the Agóra conference in the Etyek Film Park. In his keynote speech Róbert Zsigó, secretary of state responsible for food...

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Auchan assists Hungarian products

Yann Oudeard, product director of Auchan Retail Magyarország told at the company’s trade forum – where the representative of nearly 50 Hungarian Product trademark users were present – that they...

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Galla Food rolls out new product

Galla Food puts a novelty non-dairy dessert product on the Hungarian market in August, which will be available in the stores of one retail chain – announced Péter Kálmán. Fully...

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Piszke Papír returns with plastic-free packaging

Nord Paper Kft., the company of Ferenc Bodrogai, has revived the Piszke Papír company name and its formerly popular brands Crepto and Szilvia. As part of the programme, they are also...

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Commercial promotes Hungarian Product

Hungarian Product Nonprofit Kft. started a campaign in social media to popularise trademark-using products.  Managing director Eszter Benedek told: the commercial will show consumers how much those products mean to us...

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Coop is committed to Hungarian products

The cooperation between the Coop and teh Magyar Product Nonprofit Ltd. is extensive and stable since 2015. Coop has always been concentrated on the products produced in Hungary, and is...

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The Hungarian Product is promoted with an advertising film

The Magyar Termék Nonprofit Kft. (Hungarain Product Nonprofit Ltd.) has started an advertising campaign to support the growing recognition of trademarked products in the social media. The advertising film sets...

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Nagy István: profit in the food industry almost doubled in five years

The profit of the Hungarian food industry has almost doubled in the past five years, and the high quality Hungarian raw material is an essential part of its success –...

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Shoppers were collecting Hungarian hearts in Spar stores

Before the nationwide prize game Hungarian Product implemented its second retailer-specific promotion this year. From the beginning of March until mid-April 19 trademark users participated with nearly 190 products in...

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Naturland offers the same quality with food products as with pharmaceuticals

Naturland Magyarország Kft. has created an R+D directorate and the company also teaches innovation management to those workers who do research and development work, so it isn’t surprising at all...

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Shoppers can win with the little Hungarian hearts

In February Hungarian Product Nonprofit Kft. organised a prize game in Auchan stores: shoppers who purchased a trademark bearing Hungarian product could get a little Hungarian heart on the campaign’s...

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Hungarians are willing to pay more for domestic branded product, according to a survey

85.9 percent of the Hungarians choose the domestic one out of two similar products with the same price. 52.7 percent are willing to pay 10 percent higher price for the...

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Magazine: Special trademark promotions at the product presentations for Coop stores

Six companies with products that bear the Hungarian Product trademark offered a special promotional package at the November product presentation organised by trading companies Tisza-Coop and Alföld Pro-Coop for Coop...

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Magazine: Trademark using companies at the METRO Gastro Academy

In July 2018 METRO hosted the first retail forum of HUNGARIAN PRODUCT Nonprofit Kft. at its Gastro Academy in Budaörs. The representatives of METRO and about 30 companies that manufacture...

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Hungarian Product sets the bar high in 2019

Trademark system Hungarian Product has had a more successful year than ever before. By the end of 2018 the number of trademark users grew to 170 – informed Eszter Benedek,...

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Hungarian products were popular among families with small children

The PromoBox and the MAGYAR TERMÉK Nonprofit Kft. sent information packages promoting Hungarian products to the families of 75 thousand newborn babies. Ten Hungarian Product Trademark Users participated in the...

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Hungarian Product trade forum at CBA

HUNGARIAN PRODUCT Nonprofit Kft. started a new programme series in the summer of 2018: retail chains invite trademark users for a trade forum to discuss the most important matters and...

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Hungarian Product introduces next year’s promotions

HUNGARIAN PRODUCT Nonprofit Kft. announced their 2019 promotion campaigns at a marketing forum held for the trademark’s users in Kecskemét. The company also informed that in 2018 they had managed...

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