Tag "kutatás"
Tesco: we buy groceries in stores, gifts online this year
According to research commissioned by Tesco, we plan to change our Christmas programs more, while we plan less for holiday preparations. Seven out of ten people will buy food mainly...
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Telenor: Hungarians do not give up Christmas despite the pandemic
Due to the pandemic, the conditions are not ideal for celebrating this year’s Christmas, but Hungarians are Christmas-loving, do not give up the celebration and plan to replace less personal...
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Fewer people buy counterfeit products, according to a study
Only 11 percent of the population has bought counterfeit products in the past year, but fewer and fewer Hungarians are recognizing their harmful effects on – the National Anti-Counterfeiting Board...
Read moreAccording to a survey, more than half of Hungarians search for a specialist on the Internet
More than half of Hungarians are looking for a specialist or mechanic on the Internet, from whom they expect a greater digital presence, primarily proving their reliability, according to NRC...
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Will the coronavirus influence the future of in-store campaigns?
According to the results of the latest research by dunnhumby, buying in physical stores remained the most popular form of shopping during the pandemic: 74 percent of 18-29 year old...
Read moreHow Hungarians do sports?
Hungarian adults, if they could, would like to play sports more often and for a longer period of time, but the amount considered ideal can only be compared to the...
Read moreNearly half of Hungarian websites aren’t secure
Usernet has analysed more than 75,185 Hungarian websites and found that 34,000 of them aren’t secure. These are still using HTTP connection without any kind of encryption. Google checks whether...
Read more(HU) Sikeres összefogás a biztonságosabb online hirdetésért
Sorry, this entry is only available in HU....
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Why Hungarians do little sports
“I don’t play sports regularly because I don’t have time, but others are just lazy,” concludes one of the unpublished, representative [1] national researches that examined the sports and exercise...
Read moreIpsos: Hungarian consumers are bolder and more realistic but for how long
A consumer reorganization similar to spring is expected not in terms of purchase frequency, but in terms of preferred channels. In response to the second wave of the Covid-19 pandemic,...
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Research space and eye tracking
A foyer suitable for tasting, a spacious group room, a one-way mirror, observation and technical rooms, modern equipment and a professional staff were presented at the opening of the Focus...
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Magazine: Pandemic puts pressure on sustainability efforts
Sustainability and environmental protection matter to more and more consumers, but how did the COVID-19 pandemic affect this trend? We compared the results of an online survey conducted in the...
Read moreThey don’t ask for the real price of food in stores
The hidden costs were also taken into account, so the so-called real price of each food was calculated in a research in Germany, wrote startlap.hu after magyarmezogazdasag.hu. In one of...
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Old world and new world – in the light of promotions
Gábor Tolnai, head of the marketing insight division at Kantar Hoffmann gave a presentation at the ‘Most successful promotion of the year’ trade day. He started out by analysing the...
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Waitrose Sees Increase In Demand For Organic Food And Drink
An increasing number of consumers are expressing interest in organic food and drink, with the lockdown contributing to a growing interest in provenance and animal welfare, a recent study by...
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Top financial managers in Western Europe are depressed after the pandemic
While at the beginning of the year the financial managers of Western European companies dealt with development investments and reported good profit prospects this year, now securing the funds needed...
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Event organisers in a difficult situation
An event organising themed study made by the Budapest Metropolitan University – with 400 professional and student respondents from the trade – has found that event organising agencies are in...
Read moreEY: our shopping habits will change forever
In the long run, one in two people’s consumption habits will be transformed by the health emergency worldwide, according to EY’s international research of more than 14,000 people. After the...
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The little joys of our lives, or what makes Hungarians happy
A relatively new trend in psychology is positive psychology, which, true to its name, explores the paths and methods that lead to happiness and fulfillment. Generally speaking, both happiness and...
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Hedonist survivors or family homeowners
A special age group belongs to today’s 30s: they are the generation of the digital transition. The last to have a childhood in the analog, offline world, but their memories...
Read moreMost people feel they spend more on food than before
Food prices have skyrocketed worldwide in recent months, pertly due to the coronavirus situation. No wonder most people feel they spend significantly more on food than before. According to a...
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Eighty-seven percent of Hungarian SMEs present on Facebook remained active during the pandemic
26 percent of small and medium-sized enterprises (SMEs) present on Facebook suspended their activities due to the coronavirus pandemic between January and May, but in some countries more than 50...
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Recalibrated Consumption Dynamics in a COVID-19 Altered World
As many markets across the globe begin to ease living restrictions and many consumers start to take tentative steps outside their homes, the world they are returning to is far...
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Gen Z aims high
Gen Z wants brands to be ‘fun,’ ‘authentic’ and ‘good,’ latest global study says. Gen Zers are a huge, diverse generation and the fastest growing group of employees, customers, and...
Read moreDigimeter: home office wins in covid times
While teleworking and digitization have gained tremendous momentum, the weaknesses of domestic small and medium-sized enterprises have also become apparent during the coronavirus pandemic. Most of the enterprises had mainly...
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Nearly half of consumers now only buy eco-friendly packaging products
Packaging is the first thing consumers encounter when purchasing a product, which is why every manufacturer strives to choose the most creative, showy solution possible. However, a 2020 study shows...
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Growing demand for promotional leaflets online
As a member of the Offerista Group, Prospecto.hu makes sure that users can find all the promotional leaflets at the same place online. The group reaches nearly 40 million European...
Read moreNébih: the durability of food appreciated during the emergency
In the pandemiological emergency, the durability and packaged nature of food increased and the products needed for home baking and cooking came to the fore, -the National Food Chain Safety...
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