Heineken - Trademagazin

Where next for Student Design?
Date: 2024-04-25 10:58:52

In the morning of 5 March, there was a POPAI international meeting in pavilion A of the Sirha Budapest 2024 trade fair, where participants discussed the possibilities of expanding the...

Heineken achieved strong volume growth in the first quarter
Date: 2024-04-24 12:24:48

Heineken, the world’s second largest beer producer, achieved a 4.7% increase in organic beer volume in the first quarter, significantly exceeding analysts’ expectations. The year-on-year volume growth is an encouraging...

“I Love Trade Marketing” conference series: Inflation from different perspectives
Date: 2024-04-24 11:54:47

Held around Valentine’s Day for more than 20 years, the online conference I Love Trade Marketing took place on 15 February and attracted nearly 200 participants. This article is available...

The world’s first boring phone has been released thanks to Heineken
Date: 2024-04-19 11:47:05

Heineken®, in collaboration with street culture tastemaker Bodega, presented “The Boring Phone” produced by Human Mobile Devices (HMD). We intentionally left out the extras from the limited number of “dumb...

Heineken toasts passionate fans
Date: 2024-02-27 12:34:25

Heineken® is launching its new campaign based on the “Fresher Football” platform to coincide with the UEFA Champions League knockout stages. The aim of the campaign is to help the...

Heineken launches Birra Moretti with a hint of salt
Date: 2024-02-21 09:45:22

Heineken has introduced Birra Moretti Sale di Mare, which is essentially unfiltered Birra Moretti lager, but “with a hint of sea salt”. The 4.8% ABV unfiltered lager is rolling out...

Heineken’s profit fell
Date: 2024-02-14 11:56:21

According to Heineken’s announcement, its annual profit in 2024 may significantly fall short of analysts’ expectations due to geopolitical and economic uncertainties. The company’s share price immediately reacted to the...

Heineken has announced a big change
Date: 2024-01-26 11:37:01

Heineken, the beer company present in many countries around the world, has now announced an ambitious partnership with Siemens, which aims to achieve net zero emissions by 2030 in all...

Carrefour Launches Deposit System To Encourage Reuse
Date: 2023-12-12 09:18:23

Carrefour has launched its own deposit system in 150 Carrefour City stores in Paris, in partnership with Coca-Cola, Heineken and Citeo. The move aims to encourage shoppers to reduce the...

Carrefour has already introduced its own redemption system: here are the experience
Date: 2023-12-11 11:55:21

Carrefour launched its own redemption system in 150 Carrefour City stores in Paris, in collaboration with Coca-Cola, Heineken and Citeo. The purpose of the move is to encourage customers to...

Videósorozattal támogatja a Heineken a vendéglátóhely-üzemeltetőket
Date: 2023-11-23 12:04:20

A Hot Seat címet viselő, kilencrészes videósorozat október 9-étől a Heineken SmartDispense weboldalán került adásba azzal a céllal, hogy mindenki számára elérhetővé váljon a szakértői tanácsadás, a vendéglátóhely-üzemeltetők az iparágat...

Együtt hajóztunk (1. rész)
Date: 2023-11-14 12:27:32

Az Anglia legyőzésére küldött Spanyol Armada 1588-ban 130 hajóból állt – ehhez képest 2023 szeptemberében Tapolcán, a Hotel Pelionban közel 1100 fős „hajóhad” gyűlt össze az idei Business Days konferencián....

Despite lower beer sales, Heineken increased its income
Date: 2023-10-25 11:57:33

Dutch beer industry group Heineken reported an increase in its revenue in the third quarter on Wednesday, despite a decrease in its sales volume. Heineken Holding N.V. the Dutch holding...

Carlsberg to invest in Kronenbourg brewery in France
Date: 2023-10-10 09:14:29

Carlsberg is investing further in its Kronenbourg brewery in eastern France. The Denmark-based giant is to spend €30m ($31.7m) at the site in Obernai on projects that include the installation...

Brewer AB InBev Signals New Focus On Michelob Ultra Amid Light Beer Rivalry
Date: 2023-09-22 09:58:55

Anheuser-Busch InBev has elevated its low calorie lager Michelob Ultra to the status of ‘global brand’, according to an investor presentation held on Tuesday, positioning it to better compete with...

Bill Gates buys Anheuser-Busch shares during Bud Light slump
Date: 2023-09-15 10:18:59

Bill Gates has made a US$95 million bet on AB InBev after buying Anheuser-Busch shares amid the business’s troubles with its Bud Light brand. According to reports highlighting details from...

Creativity at the highest level: student competition results
Date: 2023-09-13 10:53:08

POPAI Hungary Association has launched a competition for university students for the fourth time. SPAR was the main sponsor of POPAI Student Design Awards, and this year’s theme sponsor was...

Heineken sold its interests in Russia for €1
Date: 2023-08-25 11:56:09

The Dutch brewing company Heineken, the world’s second largest beer company, has handed over all the shares of its Russian subsidiary to the Russian-based Arnest group for a symbolic 1...

Top 10 most valuable beer brands in the world
Date: 2023-08-04 09:29:27

New research has revealed which beer brand is the most valuable in the world this year, with the previous title-holder taking second place in 2023 to a new frontrunner. Brand...

FertigHy, a new player in low-carbon fertilizer production, aims to accelerate the decarbonisation of the food industry value chain
Date: 2023-07-03 11:02:43

Founded by EIT InnoEnergy, RIC Energy, MAIRE, Siemens Financial Services, InVivo and HEINEKEN, FertigHy has recently launched to pioneer the low-carbon transformation of the European fertilizer industry. FertigHy’s goal is...

Heineken is 150 years old – During the birthday campaign, the brand celebrates the stars of the party
Date: 2023-06-26 12:10:51

Sorry, this entry is only available in HU....

Heineken Marks 150th Anniversary With New Packaging, Campaign
Date: 2023-06-22 09:14:29

Heineken has unveiled new, limited-edition packaging to mark its 150th anniversary, with the ‘Heineken’ logo reformatted as ‘He150ken’. The new packaging forms part of a broader campaign to mark the...

“Most successful promotion of the year 2023” awards were presented to the winners
Date: 2023-06-06 13:52:35

This year Trade magazin organised the “Most successful promotion of the year” competition for the 15th time, the results of which were announced as part of a one-day conference, titled...

Heineken eyes light beer opportunity in the US
Date: 2023-05-24 09:18:39

According to reports, Heineken had seen an opportunity in the US market’s light beer category prior to the recent backlash against its Bud Light promotion and is set to move...

Another EU beverage producer has resumed exports to Russia
Date: 2023-04-17 11:02:44

The Absolut Company has resumed exporting its vodka to Russia after a year-long absence from the country as a sign of protest against Moscow’s aggression. Absolut’s decision, made to protect...

Balaton Sound is Heineken again
Date: 2023-04-04 11:00:32

After ten years, Heineken is once again the namesake of Balaton Sound. In addition to name sponsorship, the beer brand, which is 150 years old this year, is connected to...

Heineken Gets Final Nod On The Acquisition Of Distell
Date: 2023-03-15 09:43:26

After having issued conditional approval, the South African Competition Tribunal has approved Heineken’s offer to acquire control of Distell Group Holdings Limited, paving the way for the creation of a...

Heineken would flee Russia
Date: 2023-02-24 10:17:26

They are looking for a solution with steam power to be able to sell their interest in Russia, Heineken told Reuters. Even if it involves a huge financial loss. This...

Bill Gates Buys Heineken Stake, Despite Saying He’s ‘Not A Big Beer Drinker’
Date: 2023-02-24 09:10:24

Bill Gates has bought 3.76% stake in Dutch drinks giant Heineken Holding NV, although the billionaire founder of Microsoft has previously said he was “not a big beer drinker.” The...

Max Verstappen is the new international ambassador for Heineken® 0.0
Date: 2023-02-23 10:17:14

Sorry, this entry is only available in HU....

Where next for Student Design? Date: 2024-04-25 10:58:52

Heineken achieved strong volume growth in the first quarter Date: 2024-04-24 12:24:48

“I Love Trade Marketing” conference series: Inflation from different perspectives Date: 2024-04-24 11:54:47

The world’s first boring phone has been released thanks to Heineken Date: 2024-04-19 11:47:05

Heineken toasts passionate fans Date: 2024-02-27 12:34:25

Heineken launches Birra Moretti with a hint of salt Date: 2024-02-21 09:45:22

Heineken’s profit fell Date: 2024-02-14 11:56:21

Heineken has announced a big change Date: 2024-01-26 11:37:01

Carrefour Launches Deposit System To Encourage Reuse Date: 2023-12-12 09:18:23

Carrefour has already introduced its own redemption system: here are the experience Date: 2023-12-11 11:55:21

Videósorozattal támogatja a Heineken a vendéglátóhely-üzemeltetőket Date: 2023-11-23 12:04:20

Együtt hajóztunk (1. rész) Date: 2023-11-14 12:27:32

Despite lower beer sales, Heineken increased its income Date: 2023-10-25 11:57:33

Carlsberg to invest in Kronenbourg brewery in France Date: 2023-10-10 09:14:29

Brewer AB InBev Signals New Focus On Michelob Ultra Amid Light Beer Rivalry Date: 2023-09-22 09:58:55

Bill Gates buys Anheuser-Busch shares during Bud Light slump Date: 2023-09-15 10:18:59

Creativity at the highest level: student competition results Date: 2023-09-13 10:53:08

Heineken sold its interests in Russia for €1 Date: 2023-08-25 11:56:09

Top 10 most valuable beer brands in the world Date: 2023-08-04 09:29:27

FertigHy, a new player in low-carbon fertilizer production, aims to accelerate the decarbonisation of the food industry value chain Date: 2023-07-03 11:02:43

Heineken is 150 years old – During the birthday campaign, the brand celebrates the stars of the party Date: 2023-06-26 12:10:51

Heineken Marks 150th Anniversary With New Packaging, Campaign Date: 2023-06-22 09:14:29

“Most successful promotion of the year 2023” awards were presented to the winners Date: 2023-06-06 13:52:35

Heineken eyes light beer opportunity in the US Date: 2023-05-24 09:18:39

Another EU beverage producer has resumed exports to Russia Date: 2023-04-17 11:02:44

Balaton Sound is Heineken again Date: 2023-04-04 11:00:32

Heineken Gets Final Nod On The Acquisition Of Distell Date: 2023-03-15 09:43:26

Heineken would flee Russia Date: 2023-02-24 10:17:26

Bill Gates Buys Heineken Stake, Despite Saying He’s ‘Not A Big Beer Drinker’ Date: 2023-02-24 09:10:24

Max Verstappen is the new international ambassador for Heineken® 0.0 Date: 2023-02-23 10:17:14