Tag "Heineken"

Finally we are competing together again

In October POPAI Hungary Association held a hybrid meeting at the Heineken headquarters in Budapest. Dániel Salem, Heineken’s national trade marketing manager gave a presentation about what sporting events mean...

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Heineken commercial starring Daniel Craig

‘Worth The Wait’ is the title of Heineken’s new commercial that stars Daniel Craig. The commercial shows Daniel Craig waiting patiently for the first satisfying sip of an ice-cold Heineken...

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(HU) Így lesz még zöldebb a sörözés!

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New CEO to lead HEINEKEN Hungária

Mr Nikos Zois is set to succeed Geert Swaanenburg in the position of Managing Director at HEINEKEN Hungária as of 1st October 2021. Having held the position since 2018, Mr Swaanenburg will continue his career as Managing Director of HEINEKEN Germany.  A new top manager will lead...

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(HU) Komlószüret Kastélyosdombón: zenei és családi program az Ökumenikus Segélyszervezet szervezésében

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Island’s Edge: A new stout from Heineken

Heineken’s new stout Island’s Edge targets consumers aged between 28 and 35 years. Heineken Ireland launched the new beer, following a two year development process – this involved collaboration with...

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Heineken Created a Pop-Up Outdoor Bar Serving Zero-Alcohol Heineken 0.0 – Picture of the day

In Rio de Janeiro, Heineken created a functional bar billboard that allowed people to drive up and sample the brand’s zero-alcohol lager, Heineken 0.0. The pop-up outdoor bar was stationed...

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Heineken to become carbon neutral by 2040

Heineken wants to be the first carbon neutral brewery by 2040. The beer company will cooperate with its supplier partners to reduce emissions by 30 percent across the whole supply...

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Magazine: Emotionally the most effective FMCG commercials in 2020

2020 created challenges for the marketing profession as well. From the spring commercials that used to serve sales and brand building purposes were focusing on solidarity and on helping each...

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Heineken to launch Pure Piraña in Europe too

Heineken plans to introduce its Pure Piraña hard seltzer to the European market this year. At first the brand will be available in Austria, Ireland, the Netherlands, Portugal and Spain,...

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2021 is the year when sports marketing strategies have to be reviewed

Handball: A post-COVID pioneer After numerous events have been postponed due to the pandemic, the first major tournament that did take place was the Lidl-sponsored handball world championship in Egypt....

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Heineken to cut operating costs

Heineken NV plans to cut about 8,000 jobs, in order to restore operating margins to pre-pandemic levels following a sharp reduction in profit because of coronavirus restrictions. The world’s second largest...

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Heineken joins global initiative for promoting responsible alcohol sales

Heineken joined a new coalition to develop and enhance safeguards to prevent the online sales and delivery of alcoholic drinks to minors and support moderate drinking among adults. The company has...

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Heineken To Roll Out Pure Piraña In Europe

Heineken has announced plans to introduce Pure Piraña hard seltzer in the European market this year. The brand will be available in Austria, Ireland, Netherlands, Portugal and Spain, with other...

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Heineken strengthens further in trade with Positive Adamsky

Heineken Hungária and Positive Adamsky have worked together several times over the past 3 years through ad hoc assignments, and from this year the agency will also take part in...

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Heineken To Cut 8,000 Jobs To Restore Pre-Pandemic Margins

Heineken NV plans to cut about 8,000 jobs, seeking to restore operating margins to pre-pandemic levels after a sharp decline in profit because of coronavirus restrictions. The world’s second-largest brewer,...

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New corporate affairs and communications leader joins Heineken’s Hungary team

Responsibility, sustainability and partnership are the three values of Heineken Hungária that the company’s new head of Corporate Affairs and Communications will continue to build upon. As of 1 March,...

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The Hungarian government will pay half of Heineken’s investment

Half of Heineken’s generous half-billion-dollar investment is paid for by the government, in return that the Dutch company protects 456 jobs and buys raw materials from mostly Hungarian suppliers –...

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The real punishment does not come by check

Thanks to years of efforts, the number of personal injury accidents caused by drunkenness has been steadily declining, but statistics from the period during the coronavirus show that drunk drivers...

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Returpack, the collection system for aluminum beverage cans of three domestic breweries, is ten years old

It is now 10 years that the members of the Association of Hungarian Brewers have started the redemption of metal beverage cans using the unique Hungarian patent of Returpack Kft....

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Heineken switched to green energy in the Netherlands

Striving to become climate-neutral by 2030, Heineken has been brewing beer for the Dutch market using 100 per cent green energy since July. The company considers green energy an indispensable...

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Heineken acquires Peruvian beer brand, Tres Cruces

By acquiring the Peruvian beer brand, Tres Cruces, Heineken has entered the Peruvian beer market that is one of the largest ones in South-America with a consumption volume of 14...

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(HU) Itt a Pure Piraña Hard Seltzer a Heinekentől

Sorry, this entry is only available in Hungarian....

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Heineken beer for the Dutch market has been brewed completely green

Heineken Netherlands’ is ramping up its sustainability efforts to become fully circular by 2030 with a move that’s seen all Heineken beer for the Dutch market being brewed using 100...

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The size of Hungarian hop plantations may increase by twenty hectares

The size of Hungarian hop plantations may increase by another twenty hectares due to the fact that – following the subsidies of previous years – the Ministry of Agriculture will...

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New director in the Kifli.hu team

From July János Makkay has been the managing director of Kifli.hu, replacing James McQuillan in the position. The new managing director comes from the FMCG sector, having worked as sales...

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The best Heineken in the world is made in Sopron!

Ahead of nearly eighty countries where Heineken® beer is brewed in the world, this year HEINEKEN Hungária won the “Quality Award 2019” recognition, surpassing the brand’s motherland, the Netherlands. HEINEKEN...

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Heineken helps with its own disinfectant

In addition to the disinfectant, Heineken Hungária also provides financial and logistical support to the Ecumenical Relief Organization in the fight against the coronavirus. Heineken Hungária donated 1,500 bottles of...

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Two-thirds decline at Heineken

Heineken sales declined in the first quarter due to pandemiological restrictions. Due to the expected further decline in sales, the company also canceled its annual profit plan – 444.hu wrote....

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