Heineken - Trademagazin

The real punishment does not come by check
Date: 2020-10-15 11:20:42

Thanks to years of efforts, the number of personal injury accidents caused by drunkenness has been steadily declining, but statistics from the period during the coronavirus show that drunk drivers...

Returpack, the collection system for aluminum beverage cans of three domestic breweries, is ten years old
Date: 2020-10-08 11:35:43

It is now 10 years that the members of the Association of Hungarian Brewers have started the redemption of metal beverage cans using the unique Hungarian patent of Returpack Kft....

Heineken switched to green energy in the Netherlands
Date: 2020-10-01 13:53:02

Striving to become climate-neutral by 2030, Heineken has been brewing beer for the Dutch market using 100 per cent green energy since July. The company considers green energy an indispensable...

Heineken acquires Peruvian beer brand, Tres Cruces
Date: 2020-10-01 10:37:16

By acquiring the Peruvian beer brand, Tres Cruces, Heineken has entered the Peruvian beer market that is one of the largest ones in South-America with a consumption volume of 14...

(HU) Itt a Pure Piraña Hard Seltzer a Heinekentől
Date: 2020-09-18 08:50:09

Sorry, this entry is only available in HU....

Heineken beer for the Dutch market has been brewed completely green
Date: 2020-09-02 08:10:18

Heineken Netherlands’ is ramping up its sustainability efforts to become fully circular by 2030 with a move that’s seen all Heineken beer for the Dutch market being brewed using 100...

The size of Hungarian hop plantations may increase by twenty hectares
Date: 2020-08-28 11:15:36

The size of Hungarian hop plantations may increase by another twenty hectares due to the fact that – following the subsidies of previous years – the Ministry of Agriculture will...

New director in the Kifli.hu team
Date: 2020-08-10 09:19:10

From July János Makkay has been the managing director of Kifli.hu, replacing James McQuillan in the position. The new managing director comes from the FMCG sector, having worked as sales...

The best Heineken in the world is made in Sopron!
Date: 2020-07-16 11:30:23

Ahead of nearly eighty countries where Heineken® beer is brewed in the world, this year HEINEKEN Hungária won the “Quality Award 2019” recognition, surpassing the brand’s motherland, the Netherlands. HEINEKEN...

Heineken helps with its own disinfectant
Date: 2020-05-11 11:18:42

In addition to the disinfectant, Heineken Hungária also provides financial and logistical support to the Ecumenical Relief Organization in the fight against the coronavirus. Heineken Hungária donated 1,500 bottles of...

Two-thirds decline at Heineken
Date: 2020-04-22 11:12:45

Heineken sales declined in the first quarter due to pandemiological restrictions. Due to the expected further decline in sales, the company also canceled its annual profit plan – 444.hu wrote....

The Soproni Brewery is 125 years old and faces a bright future
Date: 2020-03-13 11:40:21

The Soproni Brewery is 125 years old. Continuous renewal and innovation is an integral part of the history of the Soproni Brewery – this is the message of the poster...

Heineken Spain Collaborates With Iberdrola For Green Energy
Date: 2020-02-24 08:50:28

Heineken Spain has entered into an agreement with energy supplier Iberdrola for purchasing 100% renewable electricity for its breweries and offices in the country. The long-term power purchase agreement involves...

2020 will be the year of football at HEINEKEN Hungária
Date: 2019-12-05 11:30:04

HEINEKEN dominates football events in 2020! The new beer partner of the country’s newest and biggest adventure arena is HEINEKEN Hungária, so visitors of all ages can drink the Soproni...

Digital ecosystem
Date: 2019-11-18 10:06:51

On 28 November Heineken was the host of the last POPAI meeting in 2019. Sales director Zoltán Eszéki welcomed participants and gave the floor to the host of the event,...

The Soproni beer brand wins ‘Oscar’
Date: 2019-11-13 11:30:32

The Soproni beer brand won a Platina Effie at one of the most famous marketing competitions with its long-term and effective communication. Effie is the only professional competition in several...

The turnover of non-alcoholic radlers has exploded over the last five years
Date: 2019-09-13 11:38:54

The turnover of non-alcoholic beers and radlers at HEINEKEN Hungária has increased significantly over the last five years. Heineken 0.0 Non-alcoholic Beer has doubled its turnover in one year, while...

Heineken launches Australia’s first beer drive-thru
Date: 2019-09-04 08:50:24

Beer giant Heineken is offering a unique tasting experience to Australian consumers with the launch of a Beer Drive Thru in Australia that doesn’t break any road rules. The innovative...

Heineken UK to add nutrition and calorie labels to cider packaging
Date: 2019-07-04 08:30:13

Heineken UK will add nutritional information labelling to all its cider packaging in 2019 to let consumers easily find ingredients used in their drinks. The move will see brands such...

Nagy István: Hungarian hop can receive production for 100 million HUF
Date: 2019-06-28 11:30:20

The Ministry of Agriculture transfers 100 million HUF support for the installment of new hop plantations – the ministerial decree on the issue will soon be published – Nagy István,...

From microalgae to recycled paper
Date: 2019-05-15 20:15:38

A new approach in logistics, renewal in energy use and microalgae technology – these solutions qualified for the final of HEINEKEN Hungária’s sustainability competition for university students, called ‘Throw Away...

Magazine: In-store campaigns for sales growth
Date: 2019-04-09 07:52:47

András Juhász, lead media planner of dunnhumby Hungary told at the Trade Marketing Club conference in February: sales of a store can be increased by 21 percent on average with...

More beer was sold on the domestic market last year
Date: 2019-02-18 11:45:17

Seventy-six thousand hectoliters, 15 million bottles more, a total of 6.29 million hectoliters of beer was sold last year, compared to the previous year by the leading breweries on the...

(HU) „Mi tudjuk, hogy megéri – megtérülés a trade marketingben”
Date: 2019-01-29 19:31:15

Sorry, this entry is only available in HU....

Heineken is expanding in Sopron
Date: 2019-01-07 11:30:30

Heineken Hungária reorganizes the entire production and logistics center into the Sopron center from the Martfű plant as part of the multi-stage decommissioning. Despite the transformations, the brewing company closed...

Magazine: POPAI ended the year at HEINEKEN
Date: 2018-12-12 10:29:35

HEINEKEN welcomed the last POPAI Association meeting on 8 November. Tímea Berki and Viktória Ozoróczy were the hosts, and national trade marketing manager Ms Berki gave a presentation about the...

Magazine: Once upon a time… Business Days 2018 (Part 2)
Date: 2018-12-06 07:24:00

Thursday was the third day of the Business Days conference and the first speaker was Dr Zsolt Feldman, state secretary of agriculture from the Ministry of Agriculture. His topic was...

Hungarian hops to help disadvantaged families
Date: 2018-11-14 11:30:58

Hops production will be started again in Hungary after more than twenty years, so the Soproni beer will be brewed soon from domestic hops. The Hungarian Ecumenical Aid Organization and...

Brexit: Heineken UK expands warehouse
Date: 2018-11-09 11:09:49

Heineken has begun to expand warehouses in the UK, because after 29 March, due to the brexit, disturbances may occur in the supply – writes Bloomberg. The decision points to...

The Soproni found the country’s best porter
Date: 2018-08-31 11:30:11

The professional and the consumer jury selected the best porter of this year at Sopron’s first beer competition. The stakes of the competition were not only the half million forints...

The real punishment does not come by check Date: 2020-10-15 11:20:42

Returpack, the collection system for aluminum beverage cans of three domestic breweries, is ten years old Date: 2020-10-08 11:35:43

Heineken switched to green energy in the Netherlands Date: 2020-10-01 13:53:02

Heineken acquires Peruvian beer brand, Tres Cruces Date: 2020-10-01 10:37:16

(HU) Itt a Pure Piraña Hard Seltzer a Heinekentől Date: 2020-09-18 08:50:09

Heineken beer for the Dutch market has been brewed completely green Date: 2020-09-02 08:10:18

The size of Hungarian hop plantations may increase by twenty hectares Date: 2020-08-28 11:15:36

New director in the Kifli.hu team Date: 2020-08-10 09:19:10

The best Heineken in the world is made in Sopron! Date: 2020-07-16 11:30:23

Heineken helps with its own disinfectant Date: 2020-05-11 11:18:42

Two-thirds decline at Heineken Date: 2020-04-22 11:12:45

The Soproni Brewery is 125 years old and faces a bright future Date: 2020-03-13 11:40:21

Heineken Spain Collaborates With Iberdrola For Green Energy Date: 2020-02-24 08:50:28

2020 will be the year of football at HEINEKEN Hungária Date: 2019-12-05 11:30:04

Digital ecosystem Date: 2019-11-18 10:06:51

The Soproni beer brand wins ‘Oscar’ Date: 2019-11-13 11:30:32

The turnover of non-alcoholic radlers has exploded over the last five years Date: 2019-09-13 11:38:54

Heineken launches Australia’s first beer drive-thru Date: 2019-09-04 08:50:24

Heineken UK to add nutrition and calorie labels to cider packaging Date: 2019-07-04 08:30:13

Nagy István: Hungarian hop can receive production for 100 million HUF Date: 2019-06-28 11:30:20

From microalgae to recycled paper Date: 2019-05-15 20:15:38

Magazine: In-store campaigns for sales growth Date: 2019-04-09 07:52:47

More beer was sold on the domestic market last year Date: 2019-02-18 11:45:17

(HU) „Mi tudjuk, hogy megéri – megtérülés a trade marketingben” Date: 2019-01-29 19:31:15

Heineken is expanding in Sopron Date: 2019-01-07 11:30:30

Magazine: POPAI ended the year at HEINEKEN Date: 2018-12-12 10:29:35

Magazine: Once upon a time… Business Days 2018 (Part 2) Date: 2018-12-06 07:24:00

Hungarian hops to help disadvantaged families Date: 2018-11-14 11:30:58

Brexit: Heineken UK expands warehouse Date: 2018-11-09 11:09:49

The Soproni found the country’s best porter Date: 2018-08-31 11:30:11