Heineken - Trademagazin

Heineken debuts with an Oscar-winning actor
Date: 2016-09-13 11:30:36

The global brand draws attention to the lesser-known values of the beer with Benicio del Toro. Wherever we go in the world, the familiar green bottle, the red star and...

A pint of beer is the best after a tough day
Date: 2016-08-08 11:22:43

On hot summer evenings, after a tough day it is the best to sit with friends and a pint of beer. Despite the fact that beer is one of the...

Zab Gábor is HEINEKEN Hungária1s new marketing director
Date: 2016-07-27 11:30:58

From July 2016 Zab Gábor is the new marketing director of HEINEKEN Hungária Zrt. His predecessor, Jan Willem van Wensel left the company in June to pursue his career in...

Hungarians ask cider at the festivals
Date: 2016-07-19 11:52:57

Ciders are getting more and more popular each year at the festivals, but this year’s number of visitors broke records and the Football Word Cup also gave an impetus to...

HEINEKEN partnership with Formula-1
Date: 2016-07-11 10:05:16

HEINEKEN and Formula-1 have reached an agreement for Heineken to become a global partner of Formula-1. Heineken will be the exclusive global beer partner of Formula-1 but its logo won’t...

Bigger glass for Heineken
Date: 2016-06-15 10:04:38

In 2015 Heineken brewed 7 percent more beer than in 2014, thanks to the ever-growing Asian market. CEO Jean-Francois van Boxmeer told: the 1st quarter of 2016 was also very...

HEINEKEN conducted global partnership with the Formula One Management
Date: 2016-06-09 11:24:29

HEINEKEN and the Formula One Management have signed an agreement for Heineken to become the Global Partner of Formula 1. This significant partnership starts this year at the newly renamed...

Ferrero has a good reputation
Date: 2016-05-26 10:44:06

From food industry companies Ferrero was ranked the highest on the Reputation Institute’s list of top 100 companies – Ferrero is 18th in the overall list. Rolex was named as...

New CEO at Heineken Hungária
Date: 2016-03-30 11:20:42

The Dutch-born José Matthijssen is leading the Heineken's Hungarian subsidiary from 15 March. The new leader is willing to continue the initiatives that help domestic suppliers, and she is also...

Krušovice acquired by Heineken
Date: 2016-03-23 10:31:14

Heineken N.V. announced today the acquisition of Krusovice Brewery in the Czech Republic from Radeberger Gruppe KG. As a result of this transaction, the market share of Heineken in the...

Heineken increases share in Slovenian brewing company
Date: 2016-02-29 09:17:18

Heineken used to own 51.11 percent of Pivovarna Laško, Slovenia’s biggest brewing company, but now it has a 96.92-percent share in the company. What is more, the Dutch beer giant...

Heineken: these are the best clubs of Budapest!
Date: 2016-02-02 11:32:01

The Heineken Budapest Nightlife Awards – the competition of entertainment venues, clubs, pubs and bar in Budapest – was organized for the first time. The competition involved a total of...

Moderate alcohol consumption becoming the new cool among millennial consumers
Date: 2016-01-12 10:52:17

New global research into drinking attitudes of millennial consumers (aged 21-35) has revealed that self-awareness and staying in control are the motivating factors for moderating[1] alcohol consumption during a night...

Heineken: exclusively Hungarian barley to be used in the Sopron beer
Date: 2015-12-08 11:18:40

The HEINEKEN Hungária and its suppliers have signed a commitment letter to the Ministry of Agriculture, under which the company will use exclusively Hungarian barley in the production of Hungary's...

Budapest by night from Heineken
Date: 2015-10-05 11:30:49

Show me what you drink, I'll tell you where you party – this could be the motto of the new campaign of Heineken. Gryllus Ábris, designer The world's number one...

Maximum rating to the Heineken made in Hungary
Date: 2015-08-28 11:30:45

The Heineken beers brewed in Hungary achieve a maximum rating on the taste test for the third consecutive month to reach the maximum rating of the parent company. The world's...

The GVH helps the small breweries in market acquisition
Date: 2015-07-30 11:25:18

The Hungarian Competition Authority (GVH) required the three largest breweries in Hungary, by the end of 2017 to reduce the amount of their sold beer products by 20 percent exclusively...

The world-famous DJ fell in love with the Hungarian cuisine
Date: 2015-07-29 10:45:46

The world's leading premium beer brand the Heineken has launched an Instagram game to impove the reputation of Budapest. Those who worried about the reputation of the Hungarian capital had...

From Thursday beer is flowing from the taps at the 5th Jubilee Beer Festival
Date: 2015-06-11 11:34:21

From Thursday the four-day long, 0-24 festival atmosphere begins at the 5th Jubilee Beer Festival in the Buda Castle. The participants can taste more than 200 kinds of beer specialties...

Heineken to be tapped by the guests this summer
Date: 2015-05-05 11:36:06

Heineken this summer puts the key into the hands of the consumers: with the help of skilled masters of tapping anyone can tap the world's most popular premium beer. Heineken’s...

Heineken debuts with an Oscar-winning actor Date: 2016-09-13 11:30:36

A pint of beer is the best after a tough day Date: 2016-08-08 11:22:43

Zab Gábor is HEINEKEN Hungária1s new marketing director Date: 2016-07-27 11:30:58

Hungarians ask cider at the festivals Date: 2016-07-19 11:52:57

HEINEKEN partnership with Formula-1 Date: 2016-07-11 10:05:16

Bigger glass for Heineken Date: 2016-06-15 10:04:38

HEINEKEN conducted global partnership with the Formula One Management Date: 2016-06-09 11:24:29

Ferrero has a good reputation Date: 2016-05-26 10:44:06

New CEO at Heineken Hungária Date: 2016-03-30 11:20:42

Krušovice acquired by Heineken Date: 2016-03-23 10:31:14

Heineken increases share in Slovenian brewing company Date: 2016-02-29 09:17:18

Heineken: these are the best clubs of Budapest! Date: 2016-02-02 11:32:01

Moderate alcohol consumption becoming the new cool among millennial consumers Date: 2016-01-12 10:52:17

Heineken: exclusively Hungarian barley to be used in the Sopron beer Date: 2015-12-08 11:18:40

Budapest by night from Heineken Date: 2015-10-05 11:30:49

Maximum rating to the Heineken made in Hungary Date: 2015-08-28 11:30:45

The GVH helps the small breweries in market acquisition Date: 2015-07-30 11:25:18

The world-famous DJ fell in love with the Hungarian cuisine Date: 2015-07-29 10:45:46

From Thursday beer is flowing from the taps at the 5th Jubilee Beer Festival Date: 2015-06-11 11:34:21

Heineken to be tapped by the guests this summer Date: 2015-05-05 11:36:06