Heineken - Trademagazin

We play to win
Date: 2022-11-14 10:13:46

Members of POPAI Hungary Association met in Heineken’s new office on 8 September. National trade marketing manager Dániel Salem was the host, and the topic was the future of sales...

Heineken South Africa Bets On Solar To Cut Carbon Emissions
Date: 2022-11-07 09:27:41

A new solar power plant at the South African arm of Heineken NV will supply 30% of a brewery’s electricity demand, the brewer said, the latest company to seek an alternative supply...

A Hungarian specialist is the marketing director of Friesland UK
Date: 2022-10-27 17:16:05

A Hungarian specialist takes over the position of marketing director at the headquarters of FrieslandCampina’s English subsidiary. In his new position, Dániel Nyeste-Kállay will be responsible for the entire brand...

Heineken will close one of its factories in Romania in 2023
Date: 2022-09-20 11:27:16

Heineken will close its Constanta brewery next year, reducing the number of its plants in Romania to three, the manufacturer announced on Tuesday. According to the announcement, only the Black...

Heineken Aquires Control of Craft Brewery Beavertown
Date: 2022-09-08 05:20:14

Heineken has taken full ownership of craft beer company Beavertown. As a result, Plant will step down CEO and take a new advisory role as part of the deal, which was...

Good for the party, good for the sponsor – Picture of the day
Date: 2022-09-01 07:59:03

A very clever promotional tool from Heineken!...

Heineken Posts Strong First Half, Drops 2023 Margin Target
Date: 2022-08-01 12:08:52

Heineken has posted higher-than-expected first-half earnings, as consumers bought more beer despite inflationary pressures, but the world’s second-largest brewer shelved its margin target for 2023 as costs spiked. The brewer of...

(HU) Magyar Sörgyártók Szövetsége – jelen, múlt, jövő
Date: 2022-05-19 16:38:14

Sorry, this entry is only available in HU....

Heineken Pokes Fun At ‘NFT Culture’ At Heineken Silver Launch
Date: 2022-04-19 08:30:10

Brewer Heineken unveiled a series of For Real Tokens (FRTs), collectable art pieces produced in association with Spanish artist J. Demsky, at a series of launch events for its Heineken...

Heineken invests EUR 73m in Italian brewery
Date: 2022-04-13 10:13:16

Heineken Italia plans to invest EUR 73m in modernising and expanding its Assemini brewery, near Cagliari. They will add a new refrigeration plant, carbon dioxide storage facilities and cooling towers....

Heineken Ireland Uses Recycled Carbon Dioxide To Produce Beer
Date: 2022-04-06 08:10:32

Heineken’s Irish subsidiary, Heineken Ireland, has said that it is 96% sufficient in carbon dioxide through the use of capture and reuse initiatives, with recycled carbon dioxide used to carbonate...

Brewing with pixels instead of yeast – Heineken introduces the first virtual beer brewed in the virtual world, Heineken Silver
Date: 2022-03-18 10:40:53

Heineken presented its latest innovation at a special event. At the presentation held in Decentraland, guests could toast with virtual beer, enjoy digital dishes and meet virtual avatars of the...

Finally we are competing together again
Date: 2021-11-08 23:05:10

In October POPAI Hungary Association held a hybrid meeting at the Heineken headquarters in Budapest. Dániel Salem, Heineken’s national trade marketing manager gave a presentation about what sporting events mean...

Heineken commercial starring Daniel Craig
Date: 2021-11-08 08:31:10

‘Worth The Wait’ is the title of Heineken’s new commercial that stars Daniel Craig. The commercial shows Daniel Craig waiting patiently for the first satisfying sip of an ice-cold Heineken...

(HU) Így lesz még zöldebb a sörözés!
Date: 2021-10-11 14:10:52

Sorry, this entry is only available in HU....

New CEO to lead HEINEKEN Hungária
Date: 2021-09-30 10:46:36

Mr Nikos Zois is set to succeed Geert Swaanenburg in the position of Managing Director at HEINEKEN Hungária as of 1st October 2021. Having held the position since 2018, Mr Swaanenburg will continue his career as Managing Director of HEINEKEN Germany.  A new top manager will lead...

(HU) Komlószüret Kastélyosdombón: zenei és családi program az Ökumenikus Segélyszervezet szervezésében
Date: 2021-08-27 13:56:51

Sorry, this entry is only available in HU....

Island’s Edge: A new stout from Heineken
Date: 2021-08-26 14:24:57

Heineken’s new stout Island’s Edge targets consumers aged between 28 and 35 years. Heineken Ireland launched the new beer, following a two year development process – this involved collaboration with...

Heineken to become carbon neutral by 2040
Date: 2021-06-03 13:51:48

Heineken wants to be the first carbon neutral brewery by 2040. The beer company will cooperate with its supplier partners to reduce emissions by 30 percent across the whole supply...

Magazine: Emotionally the most effective FMCG commercials in 2020
Date: 2021-05-12 07:22:45

2020 created challenges for the marketing profession as well. From the spring commercials that used to serve sales and brand building purposes were focusing on solidarity and on helping each...

Heineken to launch Pure Piraña in Europe too
Date: 2021-04-28 15:02:35

Heineken plans to introduce its Pure Piraña hard seltzer to the European market this year. At first the brand will be available in Austria, Ireland, the Netherlands, Portugal and Spain,...

2021 is the year when sports marketing strategies have to be reviewed
Date: 2021-04-28 09:45:06

Handball: A post-COVID pioneer After numerous events have been postponed due to the pandemic, the first major tournament that did take place was the Lidl-sponsored handball world championship in Egypt....

Heineken Aims For Carbon Neutrality By 2040
Date: 2021-04-20 08:50:48

Heineken has announced its ambition to become carbon neutral by 2040, becoming the first global brewer to set this target. This announcement is the first in a series of refreshed...

Heineken to cut operating costs
Date: 2021-03-16 13:39:23

Heineken NV plans to cut about 8,000 jobs, in order to restore operating margins to pre-pandemic levels following a sharp reduction in profit because of coronavirus restrictions. The world’s second largest...

Heineken joins global initiative for promoting responsible alcohol sales
Date: 2021-03-16 09:24:22

Heineken joined a new coalition to develop and enhance safeguards to prevent the online sales and delivery of alcoholic drinks to minors and support moderate drinking among adults. The company has...

Heineken To Roll Out Pure Piraña In Europe
Date: 2021-03-16 08:30:57

Heineken has announced plans to introduce Pure Piraña hard seltzer in the European market this year. The brand will be available in Austria, Ireland, Netherlands, Portugal and Spain, with other...

Heineken strengthens further in trade with Positive Adamsky
Date: 2021-03-04 11:24:09

Heineken Hungária and Positive Adamsky have worked together several times over the past 3 years through ad hoc assignments, and from this year the agency will also take part in...

Heineken To Cut 8,000 Jobs To Restore Pre-Pandemic Margins
Date: 2021-02-10 08:30:20

Heineken NV plans to cut about 8,000 jobs, seeking to restore operating margins to pre-pandemic levels after a sharp decline in profit because of coronavirus restrictions. The world’s second-largest brewer,...

New corporate affairs and communications leader joins Heineken’s Hungary team
Date: 2021-01-27 10:18:37

Responsibility, sustainability and partnership are the three values of Heineken Hungária that the company’s new head of Corporate Affairs and Communications will continue to build upon. As of 1 March,...

(HU) Szerelmem a trade marketing Konferencia – „Sikeres trade marketing stratégiák Óperencián innen és túl”
Date: 2021-01-15 15:45:56

Sorry, this entry is only available in HU....

We play to win Date: 2022-11-14 10:13:46

Heineken South Africa Bets On Solar To Cut Carbon Emissions Date: 2022-11-07 09:27:41

A Hungarian specialist is the marketing director of Friesland UK Date: 2022-10-27 17:16:05

Heineken will close one of its factories in Romania in 2023 Date: 2022-09-20 11:27:16

Heineken Aquires Control of Craft Brewery Beavertown Date: 2022-09-08 05:20:14

Good for the party, good for the sponsor – Picture of the day Date: 2022-09-01 07:59:03

Heineken Posts Strong First Half, Drops 2023 Margin Target Date: 2022-08-01 12:08:52

(HU) Magyar Sörgyártók Szövetsége – jelen, múlt, jövő Date: 2022-05-19 16:38:14

Heineken Pokes Fun At ‘NFT Culture’ At Heineken Silver Launch Date: 2022-04-19 08:30:10

Heineken invests EUR 73m in Italian brewery Date: 2022-04-13 10:13:16

Heineken Ireland Uses Recycled Carbon Dioxide To Produce Beer Date: 2022-04-06 08:10:32

Brewing with pixels instead of yeast – Heineken introduces the first virtual beer brewed in the virtual world, Heineken Silver Date: 2022-03-18 10:40:53

Finally we are competing together again Date: 2021-11-08 23:05:10

Heineken commercial starring Daniel Craig Date: 2021-11-08 08:31:10

(HU) Így lesz még zöldebb a sörözés! Date: 2021-10-11 14:10:52

New CEO to lead HEINEKEN Hungária Date: 2021-09-30 10:46:36

(HU) Komlószüret Kastélyosdombón: zenei és családi program az Ökumenikus Segélyszervezet szervezésében Date: 2021-08-27 13:56:51

Island’s Edge: A new stout from Heineken Date: 2021-08-26 14:24:57

Heineken to become carbon neutral by 2040 Date: 2021-06-03 13:51:48

Magazine: Emotionally the most effective FMCG commercials in 2020 Date: 2021-05-12 07:22:45

Heineken to launch Pure Piraña in Europe too Date: 2021-04-28 15:02:35

2021 is the year when sports marketing strategies have to be reviewed Date: 2021-04-28 09:45:06

Heineken Aims For Carbon Neutrality By 2040 Date: 2021-04-20 08:50:48

Heineken to cut operating costs Date: 2021-03-16 13:39:23

Heineken joins global initiative for promoting responsible alcohol sales Date: 2021-03-16 09:24:22

Heineken To Roll Out Pure Piraña In Europe Date: 2021-03-16 08:30:57

Heineken strengthens further in trade with Positive Adamsky Date: 2021-03-04 11:24:09

Heineken To Cut 8,000 Jobs To Restore Pre-Pandemic Margins Date: 2021-02-10 08:30:20

New corporate affairs and communications leader joins Heineken’s Hungary team Date: 2021-01-27 10:18:37

(HU) Szerelmem a trade marketing Konferencia – „Sikeres trade marketing stratégiák Óperencián innen és túl” Date: 2021-01-15 15:45:56

We play to win
Date: 2022-11-14 10:13:46

Heineken South Africa Bets On Solar To Cut Carbon Emissions
Date: 2022-11-07 09:27:41

A Hungarian specialist is the marketing director of Friesland UK
Date: 2022-10-27 17:16:05

Heineken will close one of its factories in Romania in 2023
Date: 2022-09-20 11:27:16

Heineken Aquires Control of Craft Brewery Beavertown
Date: 2022-09-08 05:20:14

Good for the party, good for the sponsor – Picture of the day
Date: 2022-09-01 07:59:03

Heineken Posts Strong First Half, Drops 2023 Margin Target
Date: 2022-08-01 12:08:52

(HU) Magyar Sörgyártók Szövetsége – jelen, múlt, jövő
Date: 2022-05-19 16:38:14

Heineken Pokes Fun At ‘NFT Culture’ At Heineken Silver Launch
Date: 2022-04-19 08:30:10

Heineken invests EUR 73m in Italian brewery
Date: 2022-04-13 10:13:16

Heineken Ireland Uses Recycled Carbon Dioxide To Produce Beer
Date: 2022-04-06 08:10:32

Brewing with pixels instead of yeast – Heineken introduces the first virtual beer brewed in the virtual world, Heineken Silver
Date: 2022-03-18 10:40:53

Finally we are competing together again
Date: 2021-11-08 23:05:10

Heineken commercial starring Daniel Craig
Date: 2021-11-08 08:31:10

(HU) Így lesz még zöldebb a sörözés!
Date: 2021-10-11 14:10:52

New CEO to lead HEINEKEN Hungária
Date: 2021-09-30 10:46:36

(HU) Komlószüret Kastélyosdombón: zenei és családi program az Ökumenikus Segélyszervezet szervezésében
Date: 2021-08-27 13:56:51

Island’s Edge: A new stout from Heineken
Date: 2021-08-26 14:24:57

Heineken to become carbon neutral by 2040
Date: 2021-06-03 13:51:48

Magazine: Emotionally the most effective FMCG commercials in 2020
Date: 2021-05-12 07:22:45

Heineken to launch Pure Piraña in Europe too
Date: 2021-04-28 15:02:35

2021 is the year when sports marketing strategies have to be reviewed
Date: 2021-04-28 09:45:06

Heineken Aims For Carbon Neutrality By 2040
Date: 2021-04-20 08:50:48

Heineken to cut operating costs
Date: 2021-03-16 13:39:23

Heineken joins global initiative for promoting responsible alcohol sales
Date: 2021-03-16 09:24:22

Heineken To Roll Out Pure Piraña In Europe
Date: 2021-03-16 08:30:57

Heineken strengthens further in trade with Positive Adamsky
Date: 2021-03-04 11:24:09

Heineken To Cut 8,000 Jobs To Restore Pre-Pandemic Margins
Date: 2021-02-10 08:30:20

New corporate affairs and communications leader joins Heineken’s Hungary team
Date: 2021-01-27 10:18:37

(HU) Szerelmem a trade marketing Konferencia – „Sikeres trade marketing stratégiák Óperencián innen és túl”
Date: 2021-01-15 15:45:56