Do Hungarians like Heineken the most?
According to the latest Pénczenrum poll, Heineken’s beers are still the most popular among readers, although Dreher is not far behind. Borsodi is in third place, but significantly behind, while Carlsberg proved to be less popular even among non-beer drinkers.
Heineken is in first place The business results for the year 2023 show that while Borsodi’s and Heineken’s net sales growth was only 6%, Dreher’s and Carlsberg’s recorded a significant increase of 19% and 16%, respectively, compared to the previous year. It is particularly noteworthy that Dreher overtook Heineken in the domestic market for the first time this year, although Heineken still has a significant advantage in exports. In terms of after-tax results, Dreher is one of the year’s winners, with an increase of more than HUF 2.7 billion compared to the previous year, while Heineken nevertheless achieved a positive result with HUF 4.5 billion in revenue. On the other hand, Borsodi and Carlsberg ended the year with a loss, which is also reflected in the voting results: only 3% of readers voted for Carlsberg, while the proportion of non-beer drinkers was 4%. During the voting, Heineken proved to be the most popular with 43.33%, followed by Dreher with 32.46%, followed by other beers such as Pilsner or Kozel. As the third most popular manufacturer, Borsodi achieved 17.37%.
Related news
With two mugs to survive – this is how Hungarian small breweries closed 2024
The players in the domestic small-scale beer market mostly reported…
Read more >Heineken 0.0 hits the big screen: a new chapter in the culture of moderation with F1® THE MOVIE
Heineken 0.0 has joined Apple Original Films as an official…
Read more >SAP: Cloud development makes beer tastier
The 130-year-old Budweiser Budvar is known for its excellent beers,…
Read more >Related news
Corporate leaders’ commitment to sustainability at record level
According to the latest data from the K&H Sustainability Index,…
Read more >FAO food price index rose slightly in June due to higher prices of meat, dairy products and vegetable oils
The Food and Agriculture Organization of the United Nations (FAO)…
Read more >What can cause the price of a wine to increase tenfold?
There are fewer of them worldwide than the number of…
Read more >