Tag "Dreher"
Dreher introduces functional non-alcoholic beer
Dreher Breweries is introducing a non-alcoholic beer with a special composition, made with carbohydrate-electrolyte solutions, to the Hungarian market. The composition of Dreher 24 Hydrate, which comes in two flavors,...
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Dreher launches beer season with a new communication platform
The Dreher brand has received a new visual identity, packaging and communication platform. The 360-degree campaign, which launches today, celebrates the “positivity within us” as well as everyday characters who...
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NIQ: Young people don’t need pats on the back, they need mentor figures
An average Hungarian adult belongs to a total of barely 2-3 communities in his life apart from his family and workplace. That’s why it’s extremely important what kind of impressions...
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The CEO of Dreher made a commitment to further strengthen the inclusive culture
International research* proves that companies where employees receive equal treatment regardless of their demographic and cultural background have a significantly higher amount of innovation and a greater resilience to crises....
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One of the iconic locations of Hungarian beer culture is 45 years old
With restored relics, beer history AI time travel short film, id. The Dreher Sörmüzeum, which houses one of the largest and richest beer industry collections in Hungary, is celebrating its...
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Do Hungarians like Heineken the most?
According to the latest Pénczenrum poll, Heineken’s beers are still the most popular among readers, although Dreher is not far behind. Borsodi is in third place, but significantly behind, while...
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The results of the Hungarian beer industry in 2023: mixed performance from the big producers
The 2023 business year brought various challenges and successes for Hungarian beer producers. While net sales increased among the four leading beer producers – Borsodi, Heineken, Dreher, and Carlsberg –...
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The Hungarian beer market focuses on alcohol-free beers and the premium category
The Hungarian beer market is witnessing significant shifts, with non-alcoholic and premium beers becoming increasingly popular. According to Kántor Sándor, Director of the Hungarian Brewers Association, there is a noticeable...
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Dreher presents a new top-fermented beer
Dreher Sörgyárak expands its alcoholic portfolio with a new ale-type beer. Thanks to the three types of hops, Dreher Blonde Ale, which has a characterful yet light taste, presents an...
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The raspberry-flavored, low-calorie Dreher 24 has arrived
The product is not only new in flavor, but compared to other products in the portfolio, its calorie content is low. Alcohol-free beers, whether fruit-flavored or non-flavored, continue to be...
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Dreher comes out with a lighter-tasting, yet characteristically hoppy beer
The latest beer from Dreher serves a new, growing consumer demand by offering a lighter flavor profile to customers. Dreher 4.0 provides a quality beer experience easily, with a 4%...
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Dreher Sörgyárak touches wheat in a completely unusual way
The recipes of Dreher Sörgyárak’s domestic brands traditionally lack wheat as an ingredient. In the Brewery, which operates independently of the company’s historic brewhouse and breweries, this tradition has now...
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Dreher Breweries is developing its production capacity with a HUF 7 billion investment
After previous investments in energy efficiency, Asahi’s parent company and regional headquarters are continuing to develop the Dreher quarry factory with HUF 7 billion. With the construction of the new...
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Dreher Peach
New peach Dreher is defined by the inimitable taste of peach and the characters of two different hops. We brewed this special beer for those who like to try new...
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The Dreher family novel is here!
“What depends on me cannot depend on me.” – Anton Dreher’s creed could even be on the family coat of arms, it accompanies his descendants so much. The main thread...
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Dreher 24 is updating its non-alcoholic portfolio with a lime-mint flavor
In April, Dreher 24 launches a new product with a lime-mint flavor and 0.0% alcohol content. Flavored and non-flavored non-alcoholic beers have been increasingly popular among domestic consumers for years,...
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Dreher is starting the season with new packaging and a peach flavor
One of the important symbols of Dreher Breweries, the circled triangle, appears more prominently on the new, more uniform packaging of the brand’s entire alcoholic and non-alcoholic portfolio. The ancient...
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Women in the nearly 170-year-old Dreher Brewery
In connection with Women’s Day, Dreher Sörgyárak presents the role of women in the history of the brewery, the brand and Hungarian beer production in a three-part animated short film...
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The strength of brands
On Thursday Gábor Tolnai, head of the marketing insight division at Kantar Hoffmann gave a presentation at the Business Days conference. He shared the results of their global survey, which...
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New Sales Director at Dreher
From June of this year, Csaba Szilágyi is responsible for tasks related to the sales of Dreher products. The new manager has extensive Hungarian and international experience in this professional...
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FMCG workplaces with a domestic production base lead in the career choice ranking of young people
According to a survey carried out by Zyntern.com, the job portal of the Z and Y generations, agricultural and economic sciences are among the top 5 industries among career choosers,...
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(HU) Idén is folytatja közös baleset-megelőzési programját a Dreher Sörgyárak és a Veszprém Megyei Rendőr-főkapitányság
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Dreher relaunches festival season with beer bases, trucks and non-alcoholic points
After a two-year hiatus, Hungary’s largest festivals will reopen. Celebrating its tenth anniversary, Balaton Sound and the island of Sziget, which awaits more than half a million visitors, will be...
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The multi-generational history of colleagues wishes Happy Father’s Day to the Dreher Breweries
It has been the practice at Dreher since its founding in 1854 that brewery workers are followed by family members in their field, even for generations. It is a defining...
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(HU) Magyar Sörgyártók Szövetsége – jelen, múlt, jövő
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(HU) A jó idővel együtt érkezik az ANTL New England IPA
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New exciting taste from Dreher 24
Dreher’s 24 portfolio is expanding again, with a maracuja-cantaloupe-flavored variant added to the non-alcoholic range. In terms of alcohol content, like lemon, pomegranate, pomelo-grapefruit and sour cherry blackberries, the maracuja-melon-flavored...
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Dreher’s new beer debuts as the first brewery brand in its class
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Dreher’s image is renewed
The Purple Agency, an international communications agency, was responsible for creating a new, unified image of the beer brand. For Dreher Breweries, respect for traditions has been important since the...
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Graffiti artist Fork Imre created capsule collection for Dreher
It’s a novelty in the world of Dreher, but this time it’s not another beer that’s on the shelves. The well-known urban designer and graphic artist Imre Fork designed a...
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