NIQ: Young people don’t need pats on the back, they need mentor figures

By: Trademagazin Date: 2024. 11. 18. 10:38

An average Hungarian adult belongs to a total of barely 2-3 communities in his life apart from his family and workplace. That’s why it’s extremely important what kind of impressions you have on your everyday life. The joint research of NIQ, Krisztián Steigervald and Dreher shows that when changing, the majority of experienced workers easily adapt to the new environment, like their colleagues and are difficult to shake off, while their younger colleagues are much more exposed to the workplace atmosphere.

Where do young Hungarians lose their optimism? – this question was examined by Dreher with the research company NIQ and generation researcher Krisztián Steigervald in a representative2 study. This revealed that the largest number of Hungarian employees describe themselves as reliable and calm personalities, who pay attention to the feelings of others and are not characterized by complaints. Their younger colleagues, on the other hand, are much more prone to anxiety, stress and melancholy. According to the experience of the generation researcher, they get their initial momentum after relatively quick changes in the 2-3rd generation. they lose it at their workplace.

We complain without even noticing

The majority of domestic workers are satisfied with their workplace and like their colleagues. Despite this, every third respondent reported that their colleagues regularly complain about their own work. Many of them are disturbed by this attitude and many feel that it has a negative effect on their well-being. This is especially true for the 18-35 age group, they are most discouraged if their colleagues have a negative attitude towards their environment.

It is an interesting figure that, on the other hand, much fewer people (25%) notice that they tend to have a negative attitude, and this is especially true for the 55+ age group. That is why Dreher decided to help preserve the optimism of young people with a dedicated campaign and a video series draws your attention to the phenomenon: sometimes we don’t even notice that we highlight the negatives to new arrivals even when we actually like our workplace.