Tag "NIQ"
Makeups and fragrances – new innovations in beauty care
Date: 2024-12-03 20:12:02
This article is available for reading in Trade magazin 2024/12-01 Bettina Kovács, category manager of Primőr Kozmetikai Kft. has experienced a boom in the decorative cosmetics market for years. Citing...
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Butter and margarine brands: the force is with them
Date: 2024-12-03 19:09:43
Both margarine and butter sales have decreased recently, albeit slower than before. This article is available for reading in Trade magazin 2024/12-01 The volume ratio of the two categories is...
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NIQ lessons from the world of modern retail trade
Date: 2024-12-03 10:58:47
This article is available for reading in Trade magazin 2024/12-2025/01 According to Erik Vágyi, managing director of NielsenIQ 2023 was the year of survival in the FMCG sector, paired with...
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New products in the shower and outside!
Date: 2024-11-29 11:14:11
This article is available for reading in Trade magazin 2024/11 According to a NIQ report, the shower gel market grew by 16.7% year-on-year in the January-August 2024 period. This growth...
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Hot tea in cold weather
Date: 2024-11-25 13:47:47
This article is available for reading in Trade magazin 2024/11 Where are the days of COVID, when tea sales were booming? The market is currently in decline, and Balázs Rádi,...
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This is how generations of Hungarian workers complain – national research with Krisztián Steigervald
Date: 2024-11-20 11:37:18
An average Hungarian adult belongs to only 2-3 communities in their life, apart from their family and workplace1. A recent, national study shows that when changing jobs, the majority of...
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NIQ: Young people don’t need pats on the back, they need mentor figures
Date: 2024-11-18 10:38:05
An average Hungarian adult belongs to a total of barely 2-3 communities in his life apart from his family and workplace. That’s why it’s extremely important what kind of impressions...
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German consumers save a record amount on sustainable food
Date: 2024-11-11 09:41:59
The propensity to buy sustainable products in Germany has fallen to a record low. The GfK Sustainability Index for October fell to 88.1 points for FMCG-goods, thus hitting an all-time...
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A view from the NIQ lighthouse
Date: 2024-11-03 19:34:04
The October meeting of POPAI Hungary was held at the NielsenIQ headquarters. This article is available for reading in Trade magazin 2024/11 Managing director Erik Vágyi welcomed participants, describing the...
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Taking facial care to the next level
Date: 2024-10-21 11:28:41
This article is available for reading in Trade magazin 2024/10 Analysing NIQ data from January to June, Luca Varga – trade marketing manager of L’Oréal Magyarország – points out that...
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Stormy times, golden harvests
Date: 2024-10-17 11:29:27
This article is available for reading in Trade magazin 2024/10 Bojana Nenadovic, marketing director of Coca-Cola HBC Magyarország says that in 2023 the total fruit juice market showed a downward...
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Kaufland strengthens its market position in Germany
Date: 2024-10-01 09:19:11
Kaufland in Germany extends its lead in the hypermarket channel with the acquisition of five Globus hypermarkets. Despite its leading position in the hypermarket channel, the retailer is under pressure....
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From neutral to characteristic
Date: 2024-09-11 10:51:27
Nowadays old, long-established vodka brands are surprising consumers with creative ideas and new approaches, just like young, innovative companies do. This article is available for reading in Trade magazin 2024/8-9...
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Boosted by cocoa
Date: 2024-09-04 11:45:41
Although the food inflation in Hungary has eased by now, the global cocoa market is still demand-driven. This predicts that the end-of-year festive season’s star sweets, Santa Claus figures, Christmas...
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Right now it is hard to tell the future from coffee grounds
Date: 2024-09-03 11:32:53
If we take a look at the last 12-month period measured – between June 2023 and May 2024 – two market researchers (using different methodologies) have found a minimal decline...
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Market share of Chinese platforms in Spain reaches 34%
Date: 2024-07-25 09:20:02
One in three (34 percent) of online purchases in the first half of this year in Spain were placed on Chinese platforms, such as Alibaba, Temu or Shein. The market...
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The evolution of the FMCG market through the NIQ lens
Date: 2024-06-14 11:22:28
Shoppers across the continent, including Hungary, continue to save in every possible way, Csilla Czikora, head of consulting and analytic insights at NIQ told when presenting their market research data...
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Dishwashing: switched to eco mode
Date: 2024-06-13 11:25:04
Last year the market of both dishwasher detergents and washing-up liquids developed nicely, with double-digit growth month on month. This article is available for reading in Trade magazin 2024/6-7 “In...
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Breaking waves
Date: 2024-06-13 07:10:58
Gin has been a steadily growing category for years, fuelled by consumer trends and the introduction of different flavoured variants. This article is available for reading in Trade magazin 2024/6-7...
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(HU) Jótékonysági akcióval ünnepelte 30. születésnapját a dm
Date: 2024-06-12 11:40:51
Sorry, this entry is only available in HU....
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Ice tea all stars
Date: 2024-06-12 10:30:08
This article is available for reading in Trade magazin 2024/6-7 According to Márton Vecsei, head of soft drinks brands at HELL ENERGY Magyarország the ice tea market experienced a negative...
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Serums here, active ingredients there
Date: 2024-05-07 11:25:00
Traditionally women’s facial care products have been surrounded by greater interest, but as men’s skin care habits have changed in recent years, cosmetics for men are increasingly in the centre...
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Gluten-free – new flavours, new possibilities
Date: 2024-05-01 10:31:52
The once limited choice of gluten-free products has now expanded to a large and diverse selection, including breads, pastas, snacks, cakes and many other foods that were previously difficult to...
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Featherweights in the ring
Date: 2024-04-26 10:35:25
Following a difficult year, most food categories can look forward to 2024 with justified optimism. This article is available for reading in Trade magazin 2024/5 Pricing and promotion given main...
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Plant-based foods are taking over
Date: 2024-04-22 21:22:20
Both manufacturers and distributors in the plant-based segment are trying to keep up with consumer demand, experimenting with innovative products and sustainable solutions. This article is available for reading in...
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Hygiene – from intimately close
Date: 2024-04-22 12:15:28
NIQ data reveals that value sales of femcare category segments – sanitary pads, pantyliners and tampons – have grown, but volume sales were lower in 2023 than in the previous...
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New wave of hair care
Date: 2024-04-22 10:42:04
Citing NIQ data, Luca Varga, trade marketing manager of L’Oréal Magyarország says that the hair dye category grew by 10% in value in 2023. This article is available for reading...
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A new era in facial care
Date: 2024-04-12 10:39:18
NIQ data indicates that the facial care category is growing steadily in both value and volume. This article is available for reading in Trade magazin 2024/4 Hyaluronic acid, the miracle...
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Cleanness and caring: new directions in baby care
Date: 2024-04-03 11:41:08
In 2023 the Hungarian nappy market is expected to grow by over 10% in value compared to the previous year, but a sales decline is likely in volume, according to...
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