Dreher - Trademagazin

(HU) Új ízesített sörrel készül a nyárra a Dreher
Date: 2021-05-07 08:12:24

Sorry, this entry is only available in HU....

Kőbányai innovates with citrus flavors
Date: 2021-03-25 11:24:10

Kőbányai, known until now only in the form of a clear lager, comes as a surprise to the lovers of flavored beers: the Hungarian beer market legend launches a grapefruit-flavored...

Hard seltzer Viper explodes into the Hungarian market by building a new alcoholic beverage category
Date: 2021-02-03 11:21:38

Coming straight from the United States comes the latest trend in alcoholic beverages, hard seltzer – a translucent carbonated alcoholic beverage, typically with a hint of fruit flavoring, where the...

New brand manager at Dreher
Date: 2020-12-03 11:29:21

Dreher Sörgyárak Zrt. has certified a new specialist for the factory’s leading brand. As Senior Brand Manager, Presits Lívia will be responsible for the full communication of all of Dreher’s...

Returpack, the collection system for aluminum beverage cans of three domestic breweries, is ten years old
Date: 2020-10-08 11:35:43

It is now 10 years that the members of the Association of Hungarian Brewers have started the redemption of metal beverage cans using the unique Hungarian patent of Returpack Kft....

The 40-year-old Dreher Beer Museum has been renovated
Date: 2020-09-17 11:22:58

Scheduled for this year’s World Tourism Day, the renewed Dreher Beer Museum in Kőbánya will reopen, offering one of the country’s most important beer industry collections from 23 September. Those...

A joint brand was established by Dreher Breweries and Mad Scientist Brewery
Date: 2020-07-22 11:25:09

Dreher Breweries, famous for its historical traditions, and Mad Scientist Brewery, which has become internationally recognized with its innovations, are introducing a new joint brand to the Hungarian market. The...

(HU) Söripari békejobb – A nap videója
Date: 2020-07-22 08:05:34

Sorry, this entry is only available in HU....

The brewery inspired the latest Kolodko sculptures
Date: 2020-07-20 11:20:14

Enriched with two new mini-statues in Budapest, the characteristic Kolodko figures appear for the first time in Kőbánya. The history of the Dreher Breweries inspired the sculptor to make the...

Dreher Breweries is ready to help reopen restaurants with 300,000 free glasses of beer and advice nationwide
Date: 2020-06-09 10:00:44

Dreher Breweries is ready to help 3,000 restaurants with a free keg of beer. The aim of the action is to enable catering units that have found themselves in a...

The Dreher 24 non-alcoholic product line is expanded with a new flavor
Date: 2020-05-06 11:25:00

This year, the Dreher 24 non-alcoholic product line will be expanded with another flavor, in addition to lemon, pomegranate and pomelo-grapefruit flavoring, a cherry-blackberry version is now also available. Dreher...

The Dreher IPA has arrived
Date: 2020-04-07 11:22:23

The new Dreher variant has become the manufacturer’s bitterest light beer. Dreher IPA will arrive on store shelves in early April. By making the recipe, the brewers ’goal was to...

Dreher 24 renews with Red Beer
Date: 2020-03-04 11:25:53

Dreher expands the non-alcoholic beer market: the company’s experts are offering consumers a new alternative with Red Beer. The unique brew is darker in color and has a more pronounced...

New leader in Dreher sales
Date: 2020-02-20 11:30:49

From 2020 Gyovai Györgyi is responsible for managing Dreher’s sales and is a member of the Board of Directors. The specialist arrives to the company from the executive chair of...

The Trade Parliament was in session (Part 2)
Date: 2019-12-17 15:39:55

On Thursday the day’s topic was hypermarkets, discounters, drugstores and e-commerce. The moderators of the day’s work were Zoltán Fekete, secretary general of Branded Goods Association Hungary and HD Group’s...

Contemporary artists redesigned Dreher’s historic posters
Date: 2019-09-09 11:20:49

Domestic graphic designers, fine artists and hobbyists have rethought the art deco and constructivist-modernist posters of the 165-year-old Dreher Brewery. Out of more than 300 entries, the jury has announced...

Dreher gets a new variant
Date: 2019-08-30 11:23:05

In spring, the Dreher variant family has been renewed in appearance and in ingredients, and Red Ale has also been added. Now another member of the brand’s portfolio is expanding:...

How would an art deco poster look like in 2019?
Date: 2019-07-18 11:12:35

Graphic artists, and hobby artists are asked by the 165-year-old Dreher Brewers to re-dream the iconic posters of the brand from the first half of the 20th century. Anyone who...

Have you ever heard about dry beer?
Date: 2019-06-14 11:24:32

When describing wines, the word dry is familiar, but fewer people already know that there is a beer, with a taste, which can also be described this way. It is...

Dreher Breweries is 165 years old
Date: 2019-06-06 11:18:10

The history of Dreher Brewery is closely intertwined with Hungarian history. At the end of the 19th century and at the beginning of the 20th century, the explosive growth was...

Dreher’s sales grew by almost 10 percent last year, and its profit rose fourfold
Date: 2019-05-14 11:40:13

Dreher Breweries’ net sales increased last year by almost 10 percent, and its operating profit and profit rose fourfold – Bai József, Chief Financial Officer of Dreher Breweries told MTI....

The real beer revolution
Date: 2019-04-10 10:23:49

Thanks to craft breweries, the appearance of numerous new beers, the use of special hops, fruits, spices and other interesting ingredients have made beer lovers discover another world, at the...

Magazine: Festivals throughout the year!
Date: 2019-03-29 07:45:10

Festivals attract more and more people, and in recent years the older generation has also discovered them. This is another good reason why festival-goers should be served a wide range...

Dreher renews with Red Ale beer
Date: 2019-03-05 11:23:21

With the arrival of the new flavor, the brand’s entire line of products will appear with a fresh look. Dreher renews and introduces the characteristic-tasted Dreher Red Ale. Beyond its...

More beer was sold on the domestic market last year
Date: 2019-02-18 11:45:17

Seventy-six thousand hectoliters, 15 million bottles more, a total of 6.29 million hectoliters of beer was sold last year, compared to the previous year by the leading breweries on the...

The renewed Dreher moves the Hungarian beer market
Date: 2019-02-12 11:19:52

After more than a decade, the recipe, appearance and name of Dreher Classic, Hungary’s leading premium beer, is changing. The Dreher Gold recipe eliminates corn flour, and now contains only...

The amount of beer sold by Dreher stagnated last year
Date: 2019-02-11 11:41:02

The Dreher Sörgyárak Zrt. sold approximately 2.5 million hectoliters of beer. This amount is similar as the amount sold the previous year. Wilheim Gábor, Marketing Director of the Dreher Sörgyárak...

Kozel is renewed and steps into premium category
Date: 2019-02-07 11:32:36

The beer revolution in the world has transformed the taste of Hungarian consumers thoroughly. The high-quality beers of the diverse taste come to conquer. In response to this, the world’s...

Dreher Breweries strenghtens with new pr agencies
Date: 2019-01-31 11:16:30

The Dreher Sörgyárak Zrt., a member of the Asahi Group, selected its new pr-partners by Tender. The team of Dreher searched pr-agency partners for more intensive communication than before. In...

A new logistics leader at Dreher
Date: 2019-01-24 11:22:37

At the end of last year, Krunity Milán took over the management responsibilities of the Dreher Breweries Zrt. The specialist came to Dreher from the Waberer’s Group, a determining European...

(HU) Új ízesített sörrel készül a nyárra a Dreher Date: 2021-05-07 08:12:24

Kőbányai innovates with citrus flavors Date: 2021-03-25 11:24:10

Hard seltzer Viper explodes into the Hungarian market by building a new alcoholic beverage category Date: 2021-02-03 11:21:38

New brand manager at Dreher Date: 2020-12-03 11:29:21

Returpack, the collection system for aluminum beverage cans of three domestic breweries, is ten years old Date: 2020-10-08 11:35:43

The 40-year-old Dreher Beer Museum has been renovated Date: 2020-09-17 11:22:58

A joint brand was established by Dreher Breweries and Mad Scientist Brewery Date: 2020-07-22 11:25:09

(HU) Söripari békejobb – A nap videója Date: 2020-07-22 08:05:34

The brewery inspired the latest Kolodko sculptures Date: 2020-07-20 11:20:14

Dreher Breweries is ready to help reopen restaurants with 300,000 free glasses of beer and advice nationwide Date: 2020-06-09 10:00:44

The Dreher 24 non-alcoholic product line is expanded with a new flavor Date: 2020-05-06 11:25:00

The Dreher IPA has arrived Date: 2020-04-07 11:22:23

Dreher 24 renews with Red Beer Date: 2020-03-04 11:25:53

New leader in Dreher sales Date: 2020-02-20 11:30:49

The Trade Parliament was in session (Part 2) Date: 2019-12-17 15:39:55

Contemporary artists redesigned Dreher’s historic posters Date: 2019-09-09 11:20:49

Dreher gets a new variant Date: 2019-08-30 11:23:05

How would an art deco poster look like in 2019? Date: 2019-07-18 11:12:35

Have you ever heard about dry beer? Date: 2019-06-14 11:24:32

Dreher Breweries is 165 years old Date: 2019-06-06 11:18:10

Dreher’s sales grew by almost 10 percent last year, and its profit rose fourfold Date: 2019-05-14 11:40:13

The real beer revolution Date: 2019-04-10 10:23:49

Magazine: Festivals throughout the year! Date: 2019-03-29 07:45:10

Dreher renews with Red Ale beer Date: 2019-03-05 11:23:21

More beer was sold on the domestic market last year Date: 2019-02-18 11:45:17

The renewed Dreher moves the Hungarian beer market Date: 2019-02-12 11:19:52

The amount of beer sold by Dreher stagnated last year Date: 2019-02-11 11:41:02

Kozel is renewed and steps into premium category Date: 2019-02-07 11:32:36

Dreher Breweries strenghtens with new pr agencies Date: 2019-01-31 11:16:30

A new logistics leader at Dreher Date: 2019-01-24 11:22:37