Carrefour Launches Deposit System To Encourage Reuse

By: Trademagazin editor Date: 2023. 12. 12. 09:18

Carrefour has launched its own deposit system in 150 Carrefour City stores in Paris, in partnership with Coca-Cola, Heineken and Citeo.

The move aims to encourage shoppers to reduce the environmental impact of packaging by encouraging reuse, the retailer added.

Carrefour City stores will offer five products in reusable glass packaging: Coca-Cola Regular (1L), Coca-Cola Without Sugar (1L); sparkling mineral water (1L); still mineral water (1L) and Gallia beer (33 cl).

Customers can now return these empty bottles to one of the 150 stores and collect their deposit (€0.20 for large bottles, €0.10 for small ones).

The bottles will be returned to the warehouse and sent to the factories of the industrial partners to be washed, refilled and put back on the shelves.

Carrefour aims to roll out the deposit system to new regions next year and equip 500 shops with the system by 2026.

A reused bottle saves up to 51% of water, 76% of CO2 and 79% of energy, according to ADEME.

As part of its ‘A World Without Waste’ strategy, Coca-Cola France has pledged to collect 100% of its containers from the market for recycling or reuse by 2030.

Pascal Gilet, president of Heineken France, said the company was proud to participate in this initiative alongside other players in the sector.

Around 82% of the company’s volumes in French cafes, hotels and restaurants are already packaged in reusable containers.

ESM