Coca Cola - Trademagazin

Fanta quality issue: double quality and legislation at the center
Date: 2024-07-18 10:53:12

Az elmúlt időszakban újra felszínre került a kettős termékminőség kérdése, ami most a Fanta ürügyén kapott központi szerepet Magyarországon és az Európai Unióban egyaránt. A Coca-Cola válasza, miszerint minden piacon...

I need a hug – Video of the day
Date: 2024-07-18 08:30:33

Coca Cola has been supporting the Olympics for nearly a hundred years, since 1928. The theme of this year’s Paris games – a “marketing element” used by the company several...

János Lázár urges stricter legislation regarding the Fanta scandal
Date: 2024-07-17 11:10:50

The news that the Fanta soft drink sold in Hungary contains significantly less orange juice than the versions available in other European countries received a great response in the Hungarian...

The Olympic packaging of the Coca Cola can – Picture of the day
Date: 2024-07-17 08:59:33

It’s magical when the world meets! – says CoCa Cola’s Olympic slogan, to which not only the advertising photos but also the boxes were adjusted. So, do you want a...

Another successful trade fair presence by the Future Store
Date: 2024-07-08 11:28:16

Trade magazin, the official journal of SIRHA Budapest 2024 was present at the trade fair with its traditional Future Store Innovations stand, showcasing the latest product innovations, technological solutions and...

Soccer on the Kurfürstendamm – Video of the day
Date: 2024-07-05 08:20:52

We have talked about Coca Cola’s creative actions based on vending machines several times in the last decade and a half; today’s film belongs to the category of very organized,...

Retail trade and FMCG have become more attractive to workers
Date: 2024-07-03 12:45:55

On 25 April Randstad Magyarország published the list of Hungary’s most attractive employers for the 11th time. This article is available for reading in Trade magazin 2024/6-7 According to the...

Coca-Cola will be one of the protagonists of the festival season again this year
Date: 2024-07-01 11:50:07

This summer, Coca-Cola® is also focusing on music, entertainment, and personal relationships. This year, fans can meet the “Musical Summer” program in 30 European countries, at the hottest festivals and...

The German-Hungarian match is coming! This is how the fans of the two nations prepare for the meeting
Date: 2024-06-19 11:52:24

In order to ensure the victory of the teams in the European Football Championship, fans practice many rituals and most of them would do even more for their favorites, according...

Danone Named As Partner To ‘100+ Accelerator’ Programme
Date: 2024-06-12 09:50:38

Danone has joined AB InBev, The Coca-Cola Company, Colgate-Palmolive and Unilever as a partner in the 100+ Accelerator, a programme that seeks to drive sustainable innovation across global supply chains....

UK Labour government to ban energy drink sales to teens
Date: 2024-06-12 09:33:40

The party said energy drinks containing 150mg of caffeine per litre will be “banned from sale in retail outlets and online to under-16s”. The UK Labour party has pledged to...

Accessible products can be a real help for people with disabilities
Date: 2024-05-13 11:33:33

According to the World Health Organisation (WHO), 30 million adults face visual challenges in Europe alone and 200 million people suffer from hearing loss. This article is available for reading...

Coca-Cola exceeded expectations
Date: 2024-05-01 11:48:59

Coca-Cola has surpassed quarterly expectations largely due to increased consumer demand for Fanta and Fairlife products, leading to a revised annual organic revenue forecast. The company reported a per-share earnings...

Coca-Cola signs $1.1bn deal with Microsoft in generative AI push
Date: 2024-04-25 09:55:40

The drinks group has been working with generative AI for nearly a year and is using Azure OpenAI throughout its business. The Coca-Cola Company has signed a $1.1bn deal with...

Emmi acquires majority stake in Brazilian dairy producer from Coca-Cola
Date: 2024-04-23 09:43:38

Emmi Group’s Brazilian subsidiary, Laticínios Porto Alegre, will acquire a majority stake in dairy product producer Verde Campo from Coca-Cola in the state of Minas Gerais, subject to approval by...

Coca-Cola Launches Limited-Edition Packaging Featuring Marvel Universe Characters
Date: 2024-04-16 09:30:13

Coca-Cola has launched limited-edition packaging for beverage cans and a new commercial featuring characters from the Marvel Universe. The beverage giant commenced the rollout of Coca-Cola cans featuring Marvel Universe...

Learn about the energy cycle with Coca-Cola!
Date: 2024-04-10 10:43:18

Coca-Cola Magyarország is committed to sustainability and conscious consumption, so the company’s #myfuture platform is adding an energy cycle themed educational module to its series of circular economy learning materials....

Coca-Cola’s smartwater launches canned water as demand for convenience rises
Date: 2024-04-10 09:10:15

Coca-Cola brand smartwater is rolling out 12 oz aluminum cans for water, offering an updated design and elevated consumption experience. Smartwater original and smartwater alkaline with antioxidant have been available...

SIRHA Budapest 2024 – summary video
Date: 2024-03-20 13:11:34

As an accompanying event of the SIRHA Budapest 2024 exhibition, it was organized again this year on March 5-7. between Trade magazine, as the official newspaper of the exhibition, the...

Monster Energy rolls out alcoholic ice tea
Date: 2024-03-18 11:01:24

In January Monster Energy launched a range of hard ice tea products called Nasty Beast. The products contain 6% alcohol and are available in three flavours. Nasty Beast follows the...

What will be on the global dinner table in 2024? A F&B trend summary
Date: 2024-02-29 14:22:44

Our magazine takes a look at some of the international trends in food product development for 2024. Despite recent and current events and overwhelming difficulties, consumers insist on continuing to...

Boycott over the war in Gaza
Date: 2024-02-20 22:25:36

Since the start of the Israel-Hamas war in October, US coffee chain Starbucks has appeared on several consumer boycott lists circulating on Egyptian social media. This article is available for...

Spicey Coke is coming
Date: 2024-02-09 10:31:48

In pursuit of a healthy lifestyle, more and more people are giving up cola. As a result, Coca-Cola is now preparing a unique specialty, introducing spiced cola, which will be...

Coke adds first new permanent flavor in several years with Spiced
Date: 2024-02-09 09:54:45

The beverage giant is also introducing a limited-time beverage under its Creations platform called Happy Tears Zero Sugar, which contains salty minerals. The Coca-Cola brand is debuting its first permanent...

Coca-Cola tests label-free bottles for sustainability
Date: 2024-01-31 12:09:28

Coca-Cola is coming up with another sustainability innovation in the UK. At the end of January, the company announced that it would be testing half-liter PET bottles of Sprite and...

Sales of sugary drinks plunge 33% in cities taxing those beverages, study finds
Date: 2024-01-25 09:22:33

The American Beverage Association, which represents Coca-Cola and PepsiCo, said these taxes have not improved public health or reduced calories in a meaningful way. An increase in the price of sugar-sweetened...

Consumers on weight-loss drugs buying less in certain grocery aisles, study finds
Date: 2023-12-13 09:15:04

Buy rates are down as much as 20% in some categories, with bakery and snacks among the hardest hit, Numerator found. Consumers using GLP-1 medication for weight loss are spending...

Carrefour Launches Deposit System To Encourage Reuse
Date: 2023-12-12 09:18:23

Carrefour has launched its own deposit system in 150 Carrefour City stores in Paris, in partnership with Coca-Cola, Heineken and Citeo. The move aims to encourage shoppers to reduce the...

Carrefour has already introduced its own redemption system: here are the experience
Date: 2023-12-11 11:55:21

Carrefour launched its own redemption system in 150 Carrefour City stores in Paris, in collaboration with Coca-Cola, Heineken and Citeo. The purpose of the move is to encourage customers to...

Brands in the ring
Date: 2023-12-07 22:10:44

On Thursday afternoon Gábor Tolnai, head of marketing insight division at Kantar Hoffmann, gave a presentation titled “Brand Footprint 2023 – The best FMCG brands in the world and in...

Fanta quality issue: double quality and legislation at the center Date: 2024-07-18 10:53:12

I need a hug – Video of the day Date: 2024-07-18 08:30:33

János Lázár urges stricter legislation regarding the Fanta scandal Date: 2024-07-17 11:10:50

The Olympic packaging of the Coca Cola can – Picture of the day Date: 2024-07-17 08:59:33

Another successful trade fair presence by the Future Store Date: 2024-07-08 11:28:16

Soccer on the Kurfürstendamm – Video of the day Date: 2024-07-05 08:20:52

Retail trade and FMCG have become more attractive to workers Date: 2024-07-03 12:45:55

Coca-Cola will be one of the protagonists of the festival season again this year Date: 2024-07-01 11:50:07

The German-Hungarian match is coming! This is how the fans of the two nations prepare for the meeting Date: 2024-06-19 11:52:24

Danone Named As Partner To ‘100+ Accelerator’ Programme Date: 2024-06-12 09:50:38

UK Labour government to ban energy drink sales to teens Date: 2024-06-12 09:33:40

Accessible products can be a real help for people with disabilities Date: 2024-05-13 11:33:33

Coca-Cola exceeded expectations Date: 2024-05-01 11:48:59

Coca-Cola signs $1.1bn deal with Microsoft in generative AI push Date: 2024-04-25 09:55:40

Emmi acquires majority stake in Brazilian dairy producer from Coca-Cola Date: 2024-04-23 09:43:38

Coca-Cola Launches Limited-Edition Packaging Featuring Marvel Universe Characters Date: 2024-04-16 09:30:13

Learn about the energy cycle with Coca-Cola! Date: 2024-04-10 10:43:18

Coca-Cola’s smartwater launches canned water as demand for convenience rises Date: 2024-04-10 09:10:15

SIRHA Budapest 2024 – summary video Date: 2024-03-20 13:11:34

Monster Energy rolls out alcoholic ice tea Date: 2024-03-18 11:01:24

What will be on the global dinner table in 2024? A F&B trend summary Date: 2024-02-29 14:22:44

Boycott over the war in Gaza Date: 2024-02-20 22:25:36

Spicey Coke is coming Date: 2024-02-09 10:31:48

Coke adds first new permanent flavor in several years with Spiced Date: 2024-02-09 09:54:45

Coca-Cola tests label-free bottles for sustainability Date: 2024-01-31 12:09:28

Sales of sugary drinks plunge 33% in cities taxing those beverages, study finds Date: 2024-01-25 09:22:33

Consumers on weight-loss drugs buying less in certain grocery aisles, study finds Date: 2023-12-13 09:15:04

Carrefour Launches Deposit System To Encourage Reuse Date: 2023-12-12 09:18:23

Carrefour has already introduced its own redemption system: here are the experience Date: 2023-12-11 11:55:21

Brands in the ring Date: 2023-12-07 22:10:44