Tag "Coca Cola"
Coca-Cola, Grab strengthen partnership to engage hybrid shoppers in SEA
It includes regional campaigns across both online and offline channels. Coca-Cola and Grab are strengthening their partnership to target hybrid shoppers in Southeast Asia by combining Coca-Cola’s offline retail presence...
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Coca-Cola Launches Initiative To Bolster Retailers In India
Coca-Cola India has announced a new support programme for small to medium sized retailers, the Super Power Retailer Program, with which the soft drink giant is seeking to ’empower retailers...
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Best Global Brands: the most valuable brands in 2024
This autumn global brand consultancy Interbrand unveiled its Best Global Brands 2024 report. The list of the world’s 100 most valuable brands not only highlights the strongest brands, but also...
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The world’s best FMCG ads
Gábor Tolnai, head of marketing insight division at Kantar Hoffmann introduced the world’s best performing FMCG advertisements at the Business Days conference. This article is available for reading in Trade magazin...
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Brand footprint – or what do Coca-Cola, Kinder and Riska have in common?
The results of the Brand Footprint research coordinated by CPS-YouGov were presented at this year’s Business Days conference – for the first time together with an awards ceremony. This article...
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Coca-Cola opens the Christmas period here too with the slogan “The world needs more Santas”
For Coca-Cola, Christmas is not just a holiday, but the most important time of the year when the brand contributes the most to creating social experiences and intimate moments. According...
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Carrefour requires suppliers to disclose Nutri-Score
In France, all branded Carrefour suppliers will be required to state the Nutri-Score of their products on the retailer’s website and app. Those who refuse to do so will be...
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Beverage majors team up to drive suppliers’ use of renewable energy
Major beverage companies including Diageo and Coca-Cola have formed a consortium looking to speed up the adoption of renewable energy in their supply chains. A group dubbed the REfresh Alliance,...
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Measuring success for 20 years: double celebration by Superbrands Hungary this year
2004 was the year when Hungary’s leading brands were rated by the international Superbrands Programme for the first time. This article is available for reading in Trade magazin 2024/11 The...
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Need a hug?
“It’s magic when the world comes together!” – this was Coca-Cola’s Olympic slogan, which was used not only in the advertising photos, but also on the drink cans. This article...
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Limited edition Fanta pays tribute to Beetlejuice
With Tim Burton’s new film “Beetlejuice 2” arriving in cinemas on 5 September, fans will get the chance to buy various products in exclusive packaging, thanks to Fanta and Warner...
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Award winners of the student contest
For the fifth time, POPAI Hungary Association has launched a display design competition for university students. Traditionally, the main sponsor of POPAI Student Design Awards is SPAR, and this year...
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Coca-Cola to discontinue its Spiced flavor after 7 months
The beverage, intended as the first permanent offering for the brand in more than three years, is being phased out in favor of a new flavor set to be introduced in 2025....
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Coca-Cola and Bacardi partner on ready-to-drink cocktail
The premixed beverage will be sold in several markets worldwide in 2025, with the initial launch planned for Mexico and select European markets. Coca-Cola and Bacardi plan to launch a...
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Coca-Cola® and Marvel® Collaboration ‘Brings Superheroes to Life’
With digital storytelling, augmented reality and limited-edition packaging, the Coca-Cola® and Marvel®: Heroes collaboration debuting on September 1 will surprise consumers and film fans. The relationship between Coca-Cola® and Disney®...
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New Besties: Coca-Cola® and OREO® celebrate friendship with their joint limited-edition soft drink
“Besties”, i.e. eternal friends – the new joint soft drink of the two iconic brands, Coca-Cola® and OREO®, was inspired by friendship. The limited edition Coca-Cola® OREO™ Zero Sugar, the...
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Coca-Cola Collaborates With Oreo To Launch Limited-Edition Drink
Coca‑Cola has joined forces with Oreo to launch a limited-edition beverage that combines the taste of Coca-Cola with ‘flavourful hints’ inspired by Oreo cookies. Coca‑Cola Oreo Zero Sugar Limited Edition...
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The cola cups of the Olympics were severely criticized
The organizers of the Paris Olympics promised the greenest games to date, but the reality differs from expectations. Environmental organizations have criticized the event, especially for the use of plastic...
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Fanta quality issue: double quality and legislation at the center
Az elmúlt időszakban újra felszínre került a kettős termékminőség kérdése, ami most a Fanta ürügyén kapott központi szerepet Magyarországon és az Európai Unióban egyaránt. A Coca-Cola válasza, miszerint minden piacon...
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I need a hug – Video of the day
Coca Cola has been supporting the Olympics for nearly a hundred years, since 1928. The theme of this year’s Paris games – a “marketing element” used by the company several...
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János Lázár urges stricter legislation regarding the Fanta scandal
The news that the Fanta soft drink sold in Hungary contains significantly less orange juice than the versions available in other European countries received a great response in the Hungarian...
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The Olympic packaging of the Coca Cola can – Picture of the day
It’s magical when the world meets! – says CoCa Cola’s Olympic slogan, to which not only the advertising photos but also the boxes were adjusted. So, do you want a...
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Another successful trade fair presence by the Future Store
Trade magazin, the official journal of SIRHA Budapest 2024 was present at the trade fair with its traditional Future Store Innovations stand, showcasing the latest product innovations, technological solutions and...
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Soccer on the Kurfürstendamm – Video of the day
We have talked about Coca Cola’s creative actions based on vending machines several times in the last decade and a half; today’s film belongs to the category of very organized,...
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Retail trade and FMCG have become more attractive to workers
On 25 April Randstad Magyarország published the list of Hungary’s most attractive employers for the 11th time. This article is available for reading in Trade magazin 2024/6-7 According to the...
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Coca-Cola will be one of the protagonists of the festival season again this year
This summer, Coca-Cola® is also focusing on music, entertainment, and personal relationships. This year, fans can meet the “Musical Summer” program in 30 European countries, at the hottest festivals and...
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The German-Hungarian match is coming! This is how the fans of the two nations prepare for the meeting
In order to ensure the victory of the teams in the European Football Championship, fans practice many rituals and most of them would do even more for their favorites, according...
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Danone Named As Partner To ‘100+ Accelerator’ Programme
Danone has joined AB InBev, The Coca-Cola Company, Colgate-Palmolive and Unilever as a partner in the 100+ Accelerator, a programme that seeks to drive sustainable innovation across global supply chains....
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UK Labour government to ban energy drink sales to teens
The party said energy drinks containing 150mg of caffeine per litre will be “banned from sale in retail outlets and online to under-16s”. The UK Labour party has pledged to...
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Accessible products can be a real help for people with disabilities
According to the World Health Organisation (WHO), 30 million adults face visual challenges in Europe alone and 200 million people suffer from hearing loss. This article is available for reading...
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