Tag "Coca Cola"
Cola-Cola HBC is expanding its coffee portfolio with the Caffè Vergnano brand
As of 1 January 2022, the Coca-Cola HBC Group was among the first to start selling Caffè Vergnano premium Italian coffee products exclusively in Hungary. This opens a new and...
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Constellation Brands, Coca-Cola To Launch RTD Fresca Cocktails
Constellation Brands, Inc. has signed an agreement with Coca-Cola in the US, which will see the launch of Fresca Mixed – a new line of spirit-based, ready-to-drink cocktails. The initiative...
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What happened to unemployed young people during the epidemic?
According to the data of KSH at the end of October, although unemployment among the total population decreased compared to last year’ s level, the indicators deteriorated among young people....
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2020 was a record breaking year in the FMCG market
At the Business Days Gábor Tolnai, division director of Kantar Hoffmann gave a presentation. As part of this he shared the results of the Kantar Brand Footprint 2021 global study....
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Coca-Cola to acquire controlling stake in sports drink maker BodyArmor
Coca-Cola is to buy a controlling stake in sports drink maker BodyArmor in the value of USD 5.6 billion. Coca-Cola bought a minority stake in BodyArmor back in 2018, becoming...
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Coca-Cola Magyarország has developed a new, free educational platform
From the beginning of November, the #énjövőm (#my-future) program of Coca-Cola Magyarország will move to a new, free-to-use digital platform, the company told MTI on Tuesday. The materials on the...
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Pyaterochka and Coca-Cola come out with recycled streetwear range in Russia
Russian retailer Pyaterochka has teamed up with Coca-Cola in Russia to launch a limited-edition streetwear collection made of recycled Coca-Cola bottles and other recycled materials. With the collection the retailer...
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Coca-Cola’s Christmas commercial film was filmed in Hungary
The Coca-Cola Company filmed its new global commercial film at Korda Studio in Etyek, Hungary, which will be shown from 4 November, among the first in the world in Hungary....
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A Bottle Made from Plant-Based Raw Materials
Coca-Cola has unveiled a prototype of a new bottle. According to the company, it is the first bottle made entirely of plant-based plastic (bPET), apart from the cap and label....
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Coca-Cola To Commercialise ‘Next-Generation’ Biomaterials
Coca-Cola has announced the first planned commercialisation of technologies to convert second-generation biomass to plant-based monoethylene glycol (bMEG) in association with Changchun Meihe Science & Technology and UPM. Monoethylene glycol (MEG)...
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(HU) Új vezetők a The Coca-Cola Company média csapatában
Sorry, this entry is only available in Hungarian....
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Coca-Cola HBC pledges to become carbon neutral by 2040
The CCEP’s objective is in line with the Paris Climate Change Agreement which is set to limit the temperature rise on our planet to 1.5°C. In practice, CCEP will reduce...
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New marketing strategy and communication platform by Coca-Cola
Coca-Cola is inviting the world to celebrate the real magic of humanity in its first new global brand platform for the Coke Trademark in five years. The “Real Magic” brand...
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Coca-Cola Bottles Made From 100 Percent rPET
“On the Go” bottles for the Coca-Cola, Coca-Cola Zero, Coke light, Fanta, Sprite, and mezzo mix brands, up to and including the 0.5-liter bottle, will now be sold in Germany...
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Coca-Cola HBC Magyarország replaces plastic cups in its vending machines with recyclable glasses
Coca-Cola HBC Magyarország is withdrawing its disposable plastic cups from the Hungarian market. The glasses typically used in coffee and other hot drink vending machines will be replaced by fully...
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Contactless menu card
Coca-Cole has developed a contactless menu card for smartphones, which the company makes available to Hungarian restaurants free of charge. On the new platform restaurants can customise the menu template...
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(HU) A magyar fogyasztók tesztelhetik a papírpalack prototípusát
Sorry, this entry is only available in Hungarian....
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Magazin: Labour market 2021: The FMCG sector and retail trade became more attractive to workers
The last 15 months changed the world of labour more than the previous 10 years. From the 7,600 workers interviewed by Randstad every 8th lost their job and every 9th...
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Lives and careers abroad
Our magazine interviewed four managers who had spent a long time in other countries. Zsuzsa Szak (SZZS), general manager of beauty care at Henkel Magyarország Kft., Dániel Buzási (BD), country...
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Coca-Cola Discontinues Energy Drink In North America
Coca-Cola Co said on Friday it would discontinue its energy drink in North America, a product it launched with fanfare last year as it pushed into new beverage categories. The...
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Promotional television commercials from a neuromarketing perspective
There is fierce competition between brands and service providers, and companies have great influence on the decisions of consumers. It isn’t an easy job to conquer the hearts of consumers,...
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Magazine: Emotionally the most effective FMCG commercials in 2020
2020 created challenges for the marketing profession as well. From the spring commercials that used to serve sales and brand building purposes were focusing on solidarity and on helping each...
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Coca-Cola products will be available in larger bottles at discount stores from May
As of May 1, 2021, Coca-Cola HBC Hungary will replace the already available 1.75-liter packs in discount stores, which are considered the fastest growing segment of the Hungarian retail market,...
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2021 is the year when sports marketing strategies have to be reviewed
Handball: A post-COVID pioneer After numerous events have been postponed due to the pandemic, the first major tournament that did take place was the Lidl-sponsored handball world championship in Egypt....
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Coca-Cola Europacific Partners to be “world’s largest Coca-Cola bottler”
Following an overwhelming shareholder vote last week, as of May Coca-Cola Amatil and Coca-Cola European Partners with be no more, joining together to form Coca-Cola Europacific Partners. The new entity...
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The government has renewed the strategic cooperation agreement Coca-Cola HBC Magyarország
The government renewed the strategic cooperation with Coca-Cola HBC Magyarország, which began in 2012, by signing a partnership agreement on Thursday. The new agreement was signed by the Minister of...
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Cherry Coke is back in shops
From March Cherry Coke is available once again in Hungary: this flavour variant used to be very popular in the 1990s and Coca-Cola brings it back to stores for a...
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Cherry Coke is back!
For those of you who love Cherry Coke Zero, like me, and have been without it for weeks now, it is back! At least it is back at the Giant...
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Coca-Cola: empty bottles and aluminum boxes are values even if they belong to the competitors!
The goal of all of us is to create a circular economy. However, this can only be done through joint efforts and if the packaging waste goes to the right...
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The Coca-Cola paper bottle is being tested in Hungary
Hungarian consumers can try out for the first time the innovative paper bottle prototype developed by Coca-Cola and the Danish Paboco startup last year – portfolio.hu wrote. In the second...
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