Tag "Coca Cola"

Lives and careers abroad

Our magazine interviewed four managers who had spent a long time in other countries. Zsuzsa Szak (SZZS), general manager of beauty care at Henkel Magyarország Kft., Dániel Buzási (BD), country...

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Coca-Cola Discontinues Energy Drink In North America

Coca-Cola Co said on Friday it would discontinue its energy drink in North America, a product it launched with fanfare last year as it pushed into new beverage categories. The...

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Promotional television commercials from a neuromarketing perspective

There is fierce competition between brands and service providers, and companies have great influence on the decisions of consumers. It isn’t an easy job to conquer the hearts of consumers,...

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Magazine: Emotionally the most effective FMCG commercials in 2020

2020 created challenges for the marketing profession as well. From the spring commercials that used to serve sales and brand building purposes were focusing on solidarity and on helping each...

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Coca-Cola products will be available in larger bottles at discount stores from May

As of May 1, 2021, Coca-Cola HBC Hungary will replace the already available 1.75-liter packs in discount stores, which are considered the fastest growing segment of the Hungarian retail market,...

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2021 is the year when sports marketing strategies have to be reviewed

Handball: A post-COVID pioneer After numerous events have been postponed due to the pandemic, the first major tournament that did take place was the Lidl-sponsored handball world championship in Egypt....

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Coca-Cola Europacific Partners to be “world’s largest Coca-Cola bottler”

Following an overwhelming shareholder vote last week, as of May Coca-Cola Amatil and Coca-Cola European Partners with be no more, joining together to form Coca-Cola Europacific Partners. The new entity...

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The government has renewed the strategic cooperation agreement Coca-Cola HBC Magyarország

The government renewed the strategic cooperation with Coca-Cola HBC Magyarország, which began in 2012, by signing a partnership agreement on Thursday. The new agreement was signed by the Minister of...

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Cherry Coke is back in shops

From March Cherry Coke is available once again in Hungary: this flavour variant used to be very popular in the 1990s and Coca-Cola brings it back to stores for a...

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Cherry Coke is back!

For those of you who love Cherry Coke Zero, like me, and have been without it for weeks now, it is back! At least it is back at the Giant...

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Coca-Cola: empty bottles and aluminum boxes are values even if they belong to the competitors!

The goal of all of us is to create a circular economy. However, this can only be done through joint efforts and if the packaging waste goes to the right...

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The Coca-Cola paper bottle is being tested in Hungary

Hungarian consumers can try out for the first time the innovative paper bottle prototype developed by Coca-Cola and the Danish Paboco startup last year – portfolio.hu wrote. In the second...

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Coca-Cola Turns To 100% Recycled Plastic Bottles In US

Coca-Cola Co will sell its popular sodas in bottles made from 100% recycled plastic material in the United States, the beverage maker said, in a major shift to combat plastic...

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An empty bottle is also value! – Coca-Cola draws attention to the importance of separate waste collection

Plastic waste is a global problem – and we can only solve it if we all work together, from large companies to consumers. Coca-Cola is also constantly working on the...

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(HU) Előfizetéses értékesítést indít Coca-Cola

Sorry, this entry is only available in Hungarian....

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Coca-Cola HBC Magyarország increased its mineral water production capacity in Zalaszentgrót with an investment of 300 million HUF

Coca-Cola HBC Magyarország has expanded its mineral water bottling capacity at its plant in Zalaszentgrót with an investment worth nearly 300 million HUF. In addition to increasing capacity, the recently...

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The legendary Santa Claus of Coca-Cola is 100 years old this year

Coca-Cola launched its first Christmas advertising campaign a hundred years ago, and since then, the figure of Santa and his illuminated truck have also become legendary. As Coca-Cola came up...

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Be the gift yourself this year, as the holiday is full with you – message from Coca-Cola

Everything has turned upside down at home and globally, so our Christmas will be quite different this year. It is important to pay even more attention to the really important...

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Not a single link can be weak

Since during the COVID-19 pandemic shoppers were less keen on buying in physical stores, the level of online shopping jumped like never seen before in just a couple of weeks,...

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Docking gates help with truck transport at Coca-Cola HBC Hungary

Coca-Cola HBC Magyarország has installed five separate ramped docking gates in Dunaharaszti, the country’s largest food warehouse, in order to serve its customers faster, more accurately and even more smoothly....

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Let’s care for each other is Coca-Cola’s Christmas message

Oscar-winner Taika Waititi has directed Coca-Cola’s Christmas commercial, which is aired in 91 countries from 1 December. The advert’s message is that in the current special conditions we should care...

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(HU) A Coca-Cola papírpalackjának prototípusa – A nap videója

Sorry, this entry is only available in Hungarian....

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Book a mammography appointment – soft drink manufacturers’ posters encourage all over Budapest

The cold that comes with the second half of autumn gives us more opportunities to pay more attention to ourselves – our soul, our body and our health. October is...

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(HU) Hogyan szurkoljunk a magyar válogatottnak – A Coca Cola és egy sportpszichológus tippjei

Sorry, this entry is only available in Hungarian....

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Coca-Cola HBC: Hungary is committed to creating a more sustainable world

In 2019, the Coca-Cola HBC AG group announced a new growth strategy until 2025. The corporate strategy is based on five key pillars, each of which is essential for responsible,...

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Nestlé remains the most valuable food brand of the world

According to the Brand Finance Food&Drink 2020 Report, Nestlé has retained the title of the world’s most valuable food brand after its brand value increased by 3 per cent. The...

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Molson Coors To Launch Coca-Cola’s First Alcoholic Beverage In The US

Molson Coors Beverage Co has announced a partnership with Coca-Cola Co to make and sell an alcoholic version of the beverage company’s Topo Chico sparkling water in the United States. The US...

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Coca-Cola Magyarország is reducing its environmental footprint with packaging innovations

As a result of the latest development of Coca-Cola Magyarország, the amount of shrink film used in the delivery of glass products to catering units has decreased by 36 percent...

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Coca-Cola To Switch To 100% rPET Bottles In Norway And The Netherlands

Coca-Cola has announced plans to transition into 100% recycled PET for locally produced bottles in Norway and the Netherlands. The initiative is in line with Coca-Cola’s pledge to eliminate new...

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