Creativity at the highest level: student competition results
POPAI Hungary Association has launched a competition for university students for the fourth time. SPAR was the main sponsor of POPAI Student Design Awards, and this year’s theme sponsor was Heineken. The awards ceremony took place in Winners Pub Sport Bar in the centre of Budapest, on 14 June 2023.
The competition was open to full-time undergraduate design students, who had to create display designs in 3 topics: a Heineken metal display, a shop in shop solution for Soproni, and a Gösser standing display.
![](https://trademagazin.cdn.webgarden.io/wp-content/uploads/2023/08/IO_POPAI_zsuri_opt-1024x768.jpeg)
POPAI Student Design verseny néhány zsűritagja (balról jobbra): Varga András (BME), Streicher Bence (Heineken), Rajkai Boldizsár (BME), Salem Fanni (Heineken)
At the award ceremony Ildikó Kátai, general secretary of POPAI Hungary Association talked about the background of the competition, Bence Streicher, retail shopper marketing and category manager of Heineken, and Fanni Salem, junior shopper marketing manager of Heineken spoke about the competition tasks. In April and June 2023, SPAR ISP POS manager Kinga Pál and POPAI’s Ildikó Kátai also participated in the judging rounds, alongside the Heineken staff.
1st place – Soproni train (shop in shop)
Boglárka Valentina Szalai
The winners received a total of HUF 400,000 worth of SPAR shopping vouchers, 3 JBL speakers from SPAR, and 3 pairs of tickets to a festival of their choice, courtesy of Heineken. Boglárka Fanni Egerszegi and Zsolt Gulyás finished 3rd in the competition, the 2nd place went to Rita Ladjánszky, and the winners were Boglárka Valentina Szalai and Marcell Meze. Adél Herczeg and Ilka Varga went home with the creative special award, while Anna Szél, Nóra Födelmesi and Dömötör Fekete walked away with the SPAR special award.
1st – Heineken Bubble
(Heineken metal display)
Marcell Mezei
//
Related news
SPAR’s popular shopping application has been added with a practical novelty
From the middle of July, proof-of-purchase blocks will also be…
Read more >SPAR also helps its small producers with an application based on artificial intelligence
SPAR Hungary has further expanded its partner program for small…
Read more >Dynamic expansion in the SPAR franchise network: 19 new stores in Hungary
In the first half of 2024, the SPAR franchise network…
Read more >Related news
Valeo Foods Completes Acquisition Of Appalaches Nature
Valeo Foods Group has completed the acquisition of Appalaches Nature,…
Read more >Carrefour grows in France and Brazil, lags behind in rest of Europe
Carrefour says it is rather pleased with its financial results…
Read more >Food and beverage innovation plunges nearly 50% since 2007: Mintel
The market research firm said about a quarter of items…
Read more >