Creativity at the highest level: student competition results

By: Trademagazin editor Date: 2023. 09. 13. 10:53

POPAI Hungary Association has launched a competition for university students for the fourth time. SPAR was the main sponsor of POPAI Student Design Awards, and this year’s theme sponsor was Heineken. The awards ceremony took place in Winners Pub Sport Bar in the centre of Budapest, on 14 June 2023.

Popai logo

The competition was open to full-time undergraduate design students, who had to create display designs in 3 topics: a Heineken metal display, a shop in shop solution for Soproni, and a Gösser standing display.

POPAI Student Design verseny néhány zsűritagja (balról jobbra): Varga András (BME), Streicher Bence (Heineken), Rajkai Boldizsár (BME), Salem Fanni (Heineken)

At the award ceremony Ildikó Kátai, general secretary of POPAI Hungary Association talked about the background of the competition, Bence Streicher, retail shopper marketing and category manager of Heineken, and Fanni Salem, junior shopper marketing manager of Heineken spoke about the competition tasks. In April and June 2023, SPAR ISP POS manager Kinga Pál and POPAI’s Ildikó Kátai also participated in the judging rounds, alongside the Heineken staff.

1st place – Soproni train (shop in shop)
Boglárka Valentina Szalai

The winners received a total of HUF 400,000 worth of SPAR shopping vouchers, 3 JBL speakers from SPAR, and 3 pairs of tickets to a festival of their choice, courtesy of Heineken. Boglárka Fanni Egerszegi and Zsolt Gulyás finished 3rd in the competition, the 2nd place went to Rita Ladjánszky, and the winners were Boglárka Valentina Szalai and Marcell Meze. Adél Herczeg and Ilka Varga went home with the creative special award, while Anna Szél, Nóra Födelmesi and Dömötör Fekete walked away with the SPAR special award.

1st – Heineken Bubble
(Heineken metal display)
Marcell Mezei


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